Some Interactive, Media and Tech trends | -July 09
(influences, new approaches, architecture and integrated “out-of-screen”)
tw: @PavelRisenberg

CORE TREND: mixed reality integrated campaigns

2007 BIG SHADOW by XBOX: interactive installation in urban
space, with internet video translation and manipulation (crowd-sourced experience)

2007 BIG SHADOW by XBOX: interactive installation in urban
space, with internet video translation and manipulation (crowd-sourced experience)

2007 BIG SHADOW by XBOX: interactive installation in urban
space, with internet video translation and manipulation (crowd-sourced experience)

2007 LIVE DRIVE by HONDA: live web-audience experience of
DIY-game in real space

2008 LUPIN STEAL by Lupin III: live interactive video
experience for web audience with model in offline space

2008 LUPIN STEAL by Lupin III: live interactive video
experience for web audience with model in offline space

2008 SONY BRAVIA COLOR TOKYO Campaign: web
crowd creates city streets outfit in real-time

Verimatrix
2008 SONY BRAVIA COLOR TOKYO Campaign: web
crowd creates city streets outfit in real-time

2008 SONY BRAVIA COLOR TOKYO Campaign: web
crowd creates city streets outfit in real-time

2009 SONY BRAVIA DOME Campaign: real tech objects in
core of building an interactive campaign motionflow.eu

2009 SONY BRAVIA DOME Campaign: real tech objects in
core of building an interactive campaign motionflow.eu

CORE TREND: Motion Detection

MOTION DETECTION by Toyota IQ: interactive installation

MOTION DETECTION: technology showcase

MOTION DETECTION: technology showcase

MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group

MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group

CORE TREND: Architecture | Media and Interactive Interiors and outdoor

2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office
space uses stock data for vivid interactive experience

2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office
space uses stock data for vivid interactive experience

2007 DRIVEBY South Hollywood: street-traffic driven interactive installation

2007 LUMEN New York Design Triennial: interactive experience for exhibition guests

2006 TARGET BREEZEWAY Rockefeller Centre, New York: famous Radio City
installation, driven by guest-traffic and crowd patterns in space

2007 Conde Nast office space: media-interior

2009 SEVEN SCREENS Project by Bjørn Melhus
Osram, Munich: reactive animation rendered from live mass-media radio broadcasts language

CORE TREND: Architecture | Mediafacades and Interactive Facades

One of the variety of. Full media-facades.

2008 A.AMP (architectural advertising amplifier)

2008 Zaragosa African Pavilion

2009 555 Kubik: interactive facade projection

CORE TREND: Architecture | New media-materials

SMARTSLAB: universal screens

SMARTSLAB: universal screens

ORANGEVOID: low-energy interactive mediasurface, that fades to transparent on motion detection

Transformable spatial objects, surfaces and facades

MAGINK: energy saving e-paper technology for billboards

CORE TREND: generative graphics and commissioned artwork use for Digital-campaigns

NOKIA E71 `Beautiful Connections` Campaign

AUDI `Rhythm of lines` Campaign

* ALSO: mainstream digital trends ‘09
- Augmented reality for Web (USPS) and Mobile platforms (AR mobile browsers),
- Locative media in Web (Twittervision etc.) and Mobile (Brightkite, Foursquare, Loopt),
- New Paypal and other payment platforms (TwitPay),
- Data visualization and infographics, also used in campaigns (GO.VISA),
- Mobile app platform campaigns (Starbucks, Dunkin’ Run),
- Natural interfaces (Mudtab),
- Real-time web and search, Real-time sentiment tracking,
- Real-time brand feedback and popularity tracking,
- Eye-tracking measurements for usability | ad impact research,
- Universal identities and horizontal social services interconnections, also used in
personalized campaigns: OpenID, OAuth, Facebook and Google Connect
(Frenzied Waters, Prototype Experience),
- Structured data (OpenCalais etc.),
- Open data (ShowWorld, DabbleDB, OpenGovData),
- Open hardware and internet of things (Pachube).
follow up-to-date me on twitter: @PavelRisenberg

* by Pavel Risenberg
Talk to me me@pavelrisenberg.com
http://pavelrisenberg.com
http://twitter.com/pavelrisenberg