Trends | Interactive, Media and Tech | - July 09

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Things I like. Peeks from interactive, media and tech trends. New approaches, cognitive cross-media cases and influences from other disciplines.

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Trends | Interactive, Media and Tech | - July 09

  1. 1. Some Interactive, Media and Tech trends | -July 09 (influences, new approaches, architecture and integrated “out-of-screen”) tw: @PavelRisenberg
  2. 2. CORE TREND: mixed reality integrated campaigns
  3. 3. 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  4. 4. 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  5. 5. 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  6. 6. 2007 LIVE DRIVE by HONDA: live web-audience experience of DIY-game in real space
  7. 7. 2008 LUPIN STEAL by Lupin III: live interactive video experience for web audience with model in offline space
  8. 8. 2008 LUPIN STEAL by Lupin III: live interactive video experience for web audience with model in offline space
  9. 9. 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  10. 10. Verimatrix 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  11. 11. 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  12. 12. 2009 SONY BRAVIA DOME Campaign: real tech objects in core of building an interactive campaign motionflow.eu
  13. 13. 2009 SONY BRAVIA DOME Campaign: real tech objects in core of building an interactive campaign motionflow.eu
  14. 14. CORE TREND: Motion Detection
  15. 15. MOTION DETECTION by Toyota IQ: interactive installation
  16. 16. MOTION DETECTION: technology showcase
  17. 17. MOTION DETECTION: technology showcase
  18. 18. MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group
  19. 19. MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group
  20. 20. CORE TREND: Architecture | Media and Interactive Interiors and outdoor
  21. 21. 2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office space uses stock data for vivid interactive experience
  22. 22. 2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office space uses stock data for vivid interactive experience
  23. 23. 2007 DRIVEBY South Hollywood: street-traffic driven interactive installation
  24. 24. 2007 LUMEN New York Design Triennial: interactive experience for exhibition guests
  25. 25. 2006 TARGET BREEZEWAY Rockefeller Centre, New York: famous Radio City installation, driven by guest-traffic and crowd patterns in space
  26. 26. 2007 Conde Nast office space: media-interior
  27. 27. 2009 SEVEN SCREENS Project by Bjørn Melhus Osram, Munich: reactive animation rendered from live mass-media radio broadcasts language
  28. 28. CORE TREND: Architecture | Mediafacades and Interactive Facades
  29. 29. One of the variety of. Full media-facades.
  30. 30. 2008 A.AMP (architectural advertising amplifier)
  31. 31. 2008 Zaragosa African Pavilion
  32. 32. 2009 555 Kubik: interactive facade projection
  33. 33. CORE TREND: Architecture | New media-materials
  34. 34. SMARTSLAB: universal screens
  35. 35. SMARTSLAB: universal screens
  36. 36. ORANGEVOID: low-energy interactive mediasurface, that fades to transparent on motion detection
  37. 37. Transformable spatial objects, surfaces and facades
  38. 38. MAGINK: energy saving e-paper technology for billboards
  39. 39. CORE TREND: generative graphics and commissioned artwork use for Digital-campaigns
  40. 40. NOKIA E71 `Beautiful Connections` Campaign
  41. 41. AUDI `Rhythm of lines` Campaign
  42. 42. * ALSO: mainstream digital trends ‘09 - Augmented reality for Web (USPS) and Mobile platforms (AR mobile browsers), - Locative media in Web (Twittervision etc.) and Mobile (Brightkite, Foursquare, Loopt), - New Paypal and other payment platforms (TwitPay), - Data visualization and infographics, also used in campaigns (GO.VISA), - Mobile app platform campaigns (Starbucks, Dunkin’ Run), - Natural interfaces (Mudtab), - Real-time web and search, Real-time sentiment tracking, - Real-time brand feedback and popularity tracking, - Eye-tracking measurements for usability | ad impact research, - Universal identities and horizontal social services interconnections, also used in personalized campaigns: OpenID, OAuth, Facebook and Google Connect (Frenzied Waters, Prototype Experience), - Structured data (OpenCalais etc.), - Open data (ShowWorld, DabbleDB, OpenGovData), - Open hardware and internet of things (Pachube). follow up-to-date me on twitter: @PavelRisenberg
  43. 43. * by Pavel Risenberg Talk to me me@pavelrisenberg.com http://pavelrisenberg.com http://twitter.com/pavelrisenberg

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