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Trends | Interactive, Media and Tech | - July 09
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Trends | Interactive, Media and Tech | - July 09

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Things I like. Peeks from interactive, media and tech trends. New approaches, cognitive cross-media cases and influences from other disciplines.

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Trends | Interactive, Media and Tech | - July 09 Trends | Interactive, Media and Tech | - July 09 Presentation Transcript

  • Some Interactive, Media and Tech trends | -July 09 (influences, new approaches, architecture and integrated “out-of-screen”) tw: @PavelRisenberg
  • CORE TREND: mixed reality integrated campaigns
  • 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  • 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  • 2007 BIG SHADOW by XBOX: interactive installation in urban space, with internet video translation and manipulation (crowd-sourced experience)
  • 2007 LIVE DRIVE by HONDA: live web-audience experience of DIY-game in real space
  • 2008 LUPIN STEAL by Lupin III: live interactive video experience for web audience with model in offline space
  • 2008 LUPIN STEAL by Lupin III: live interactive video experience for web audience with model in offline space
  • 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  • Verimatrix 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  • 2008 SONY BRAVIA COLOR TOKYO Campaign: web crowd creates city streets outfit in real-time
  • 2009 SONY BRAVIA DOME Campaign: real tech objects in core of building an interactive campaign motionflow.eu
  • 2009 SONY BRAVIA DOME Campaign: real tech objects in core of building an interactive campaign motionflow.eu
  • CORE TREND: Motion Detection
  • MOTION DETECTION by Toyota IQ: interactive installation
  • MOTION DETECTION: technology showcase
  • MOTION DETECTION: technology showcase
  • MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group
  • MOTION DETECTION: venice architecture biennial art-installation by Rockwell Group
  • CORE TREND: Architecture | Media and Interactive Interiors and outdoor
  • 2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office space uses stock data for vivid interactive experience
  • 2002 BLOOMBERG: one of early birds by Klein-Dytham Architecture: installation in Bloomberg office space uses stock data for vivid interactive experience
  • 2007 DRIVEBY South Hollywood: street-traffic driven interactive installation
  • 2007 LUMEN New York Design Triennial: interactive experience for exhibition guests
  • 2006 TARGET BREEZEWAY Rockefeller Centre, New York: famous Radio City installation, driven by guest-traffic and crowd patterns in space
  • 2007 Conde Nast office space: media-interior
  • 2009 SEVEN SCREENS Project by Bjørn Melhus Osram, Munich: reactive animation rendered from live mass-media radio broadcasts language
  • CORE TREND: Architecture | Mediafacades and Interactive Facades
  • One of the variety of. Full media-facades.
  • 2008 A.AMP (architectural advertising amplifier)
  • 2008 Zaragosa African Pavilion
  • 2009 555 Kubik: interactive facade projection
  • CORE TREND: Architecture | New media-materials
  • SMARTSLAB: universal screens
  • SMARTSLAB: universal screens
  • ORANGEVOID: low-energy interactive mediasurface, that fades to transparent on motion detection
  • Transformable spatial objects, surfaces and facades
  • MAGINK: energy saving e-paper technology for billboards
  • CORE TREND: generative graphics and commissioned artwork use for Digital-campaigns
  • NOKIA E71 `Beautiful Connections` Campaign
  • AUDI `Rhythm of lines` Campaign
  • * ALSO: mainstream digital trends ‘09 - Augmented reality for Web (USPS) and Mobile platforms (AR mobile browsers), - Locative media in Web (Twittervision etc.) and Mobile (Brightkite, Foursquare, Loopt), - New Paypal and other payment platforms (TwitPay), - Data visualization and infographics, also used in campaigns (GO.VISA), - Mobile app platform campaigns (Starbucks, Dunkin’ Run), - Natural interfaces (Mudtab), - Real-time web and search, Real-time sentiment tracking, - Real-time brand feedback and popularity tracking, - Eye-tracking measurements for usability | ad impact research, - Universal identities and horizontal social services interconnections, also used in personalized campaigns: OpenID, OAuth, Facebook and Google Connect (Frenzied Waters, Prototype Experience), - Structured data (OpenCalais etc.), - Open data (ShowWorld, DabbleDB, OpenGovData), - Open hardware and internet of things (Pachube). follow up-to-date me on twitter: @PavelRisenberg
  • * by Pavel Risenberg Talk to me me@pavelrisenberg.com http://pavelrisenberg.com http://twitter.com/pavelrisenberg