Kinduz Market Scoping Services

Enabling Sustained Excellence MARKET SCOPING SERVICES •Location Mapping •Competition Mapping •Location Feasibility Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/

Geo Spatial Mapping of Target Customers General Population General Population + Target Age Miyapur General Population + Target Age + Lowest Required Income Kondapur TARGET CATCHMENT i.e. General Population + Madhapur Target Age + Required Income Level + Other Factors Note: Customer Profiling from census data, birth records, regional GDP growth and proprietary statistical algorithms Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 5

Detailed Analysis of Target Catchments identified through Geo Spatial Maps A C B F D E Aspect/Location A B C D E F Sq Km Population Education Levels Average Income Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ Car Ownership Levels © 2008 KINDUZ - All rights reserved 6

STEP 1: CUSTOMER PROFILING Exact Locations of high Density Areas Containing Target Customers have been identified STEP 2: KEY ZONE MAPPING Identifying Key Zones in Target Catchment (Schools, Colleges, Offices, Shopping Malls etc. Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 7

Miyapur Key Zone Mapping Identifying Key Zones in Target Catchment (Schools, Colleges, Offices, Shopping Malls etc. Kondapur Madhapur Key Zones in Area Miyapur Kondapur Madhapur (8 sqkm) (6 sqm) (10sqkm) Schools 6 3 8 Colleges 2 5 3 Entertainment Zones Government Offices 2 1 Corporate Offices 2 Multiplexes 1 Restaurants 6 7 47 Shopping Malls Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 8

Identifying Retail Shop Density in Target Catchment Clear identification of existing key shopping areas in the target catchment Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 9

Area Wise Detailed Map - Madhapur NIFT Oracle Karr Raheja IT Park Express Accenture Siri Elite Sgency Pizza Hut Computer Sceince Corporation Verizon India Images HSBC Hospital Welhome Loreal Hotel Kasani Grand Babuji Teknoflon Wood Art Oracle Galaxy Ginger Court Infotech I Design Adcendas IT Park Shoppers Stop Lifestyle Restaurants Competition Colleges Corporate Offices Retailers Mapping each area in detail to showcase eating joints, offices, retail shops, competition etc. Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved` 10

STEP 1: CUSTOMER PROFILING Exact Locations of high Density Areas Containing Target Customers have been identified STEP 2: KEY ZONE MAPPING Identifying Key Zones in Target Catchment (Schools, Colleges, Offices, Shopping Malls etc. STEP3: LOCATION HUNTING Identifying Location Options for setting up a Store in the Target Catchment Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 11

Mall Locations in and around Target Catchment Note: Only One Mall Located in Target Catchment Product & Format Competition Identifying all possible Mall Locations in and around (within 10kms) target catchment and highlighting competition if present Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 12

Detailed Analysis of Identified Locations in Mall Space Target Catchment I Design Lifestyle LOCATION ANALYSIS MIYAPUR KONDAPUR MADHAPUR Distance from Target Catchment 9.9 4.2 2 Developer’s Contact Details : Size (sqft) 3,20000 Parking Availability 1000 cars Anchor Tenants Hypercity, Lifestyle, Shoppers Stop Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ Rent/Sqft Rs120/sft © 2008 KINDUZ - All rights reserved 13

Rentals in Localised Shopping Areas 45-75/sqft 50-75/sqft Idesign Lifestyle 95-150/sqft Indication of rentals in high density retail shopping areas for exploring the option of a standalone store Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 14

STEP 1: CUSTOMER PROFILING Exact Locations of high Density Areas Containing Target Customers have been identified STEP 2: KEY ZONE MAPPING Identifying Key Zones in Target Catchment (Schools, Colleges, Offices, Shopping Malls etc. STEP3: LOCATION HUNTING Identifying Location Options for setting up a Store in the Target Catchment STEP4: COMPETITION MAPPING Target Category Identified Competition: •Home Decor •Lifestyle •At Home Selling from •Westside •Shopping Malls •Inner Space •Idesign •WelHome Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 15

Competition Mapping in and around Target Catchment Product Category and Retail Format which matches with Client Brief DETAILS @Home Inner Space Lifestyle Westside Hypercity Welhome Ze’Living I Design Banjara Hills, City Center , Telecom Location Banjara Hills Banjara Hills Somajiguda Hitech City Banjara Hills Hitech City Banjara Hills Nagar Size (Sqft) 25000 7000 100000/50000 100000 110000 250000 10000 5000 Ze’Living Lifestyle Vijay Textiles I Design Lifestyle Skipper Inner Space Furnishings @Home Westside Prakash Lights Welhome Services | Retail Industry KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 16

Detailed Competition Analysis using Primary Research Studying Each Competitor present in and around (within 10kms) Target Catchment, in Detail @Home Inner Space @Home Inner Space Plot No. 204, E Venue, Road No. 14, Banjara 686, 2, Lane Adj To Aamoda Kitchen, Banjara Address Hills, Hyderabad, Andhra Pradesh500034, India Hills, Hyderabad, Andhra pradesh500034, India 040 23301603 040 23324546 Rent/sqft Size (Sqft) 25000 7000 Week/Weekend Footfall Annual Revenue Furniture, Floor Covering, Wall Décor, Table Acc, Categories Furniture, Decorative Accesories Lighting, Paintings, Tableware, Clocks Special Feature Art D’Nox Corner in store Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 17

Location and Competition Analysis Characteristic Weight Inorbit Madhapur Kondapur Miyapur (Mall) (Standalone) (Standalone) (Standalone) Proximity to Competition 40 1 40 3 120 4 160 6 240 Rental 60 2 120 4 240 6 360 8 480 Parking 20 8 160 1 20 3 60 3 60 Footfall 60 8 480 7 420 4 240 5 300 Typical Revenue /Sqft 40 6 240 4 160 3 120 3 120 Target Population accessible within 20 6 120 7 140 6 120 5 100 a 10km radius Total: 1160 1100 1060 1300 Completely objective Analysis of each location option using predefined statistical parameters benchmarking each characteristic based on the industry standard. Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 18

Recommended Mix for Opening a Store in Miyapur Recommended Mix Impulse items 5% Children's furniture 15% Decorative Accessories 20% Bed Linen 15% Tableware MIYAPUR 20% Sq Km Basic Electronics Population 10% Kitchen Utilities 15% Education Levels Average Income Car Ownership Levels Complete Demographic Details and Recommended Category Mix for Location Shortlisted through the objective analysis Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2008 KINDUZ - All rights reserved 19

Contact Aartee Roy Pavan Kota Vice President Chief Executive Officer Website: http://www.kinduz.com/ Website: http://www.kinduz.com/ Email: aartee.roy@kinduz.com Email: pavan.kota@kinduz.com India Mobile: +91-9246185184 India Mobile: +91-9246185183 India Office: +91-40-40165594 India Office: +91-40-40165594 US Phone: +1-312-473-9766 US Phone: +1-312-473-9766 Retail Industry Services | KINDUZ Consulting | http://www.kinduz.com/ © 2009 KINDUZ - All rights reserved 20

Kinduz Market Scoping Services

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