“BIRD DAWG MILLIONAIRE”
IN MUMBAI, DELHI AND CHENNAI.
Michael ‘”Bird Bergdahl, the international speaker, author and
business turnaround specialist, helps you discover exciting new vistas of profitability!
*An authority on Wal-Mart’s Best Practices, Michael Bergdahl earned his nickname from
Sam Walton, as a reference to his unerring ability to spot the best business opportunities.
Crest The Wave During The Economic Tsunami!
Michael Bergdahl, the authority on Wal-Mart’s best practices,
brings you strategies and tools gained from his years of experience with Sam Walton.
Learn how to cruise through stormy times, to a safe, profitable harbour!
“Bird Dawg Millionaire”
The one day Master Class is an
essential pre-requisite to achieving amazing business success. With these valuable
sessions you will gain all the “gyan” you require to navigate past the economic doldrums
and capitalise on the amazing growth potential of Indian Retail. Plus you will be fully
equipped with future-ready information and practices to sustain business success and
conquer new horizons!
Come and make these amazing secrets of success your own!
“I couldn’t help but get inspired
by Sam Walton, the iconic founder of Wal-Mart.”
Kishore Biyani, author of ‘It Happened in India’.
Make Waves In The Retail World
The Retail sector in India is rated number one in the world. With a huge population of over 200 million households,
the highest density of outlets in the world, plus a growth in GDP of 8% for the past two consecutive years, India continues
to be the leading country for retail development and investment.
“India is the fastest growing retail market in the world! With 11 retail shops per 1000 people in India, compared to 3 retail
shops per 1000 people in the USA, organized retail represents only 4% of the marketplace. It is estimated that 95% of the
close to 15 million retail outlets in India are family run businesses occupying average 500 sq. ft. in space. Opportunity
abounds in India for both the large hypermarket operators, and small Kirana Shop owners who are able to deﬁne a unique
niche, and capitalize on local market opportunities by providing targeted products and great service! Times may be
challenging right now, but the best is yet to come for the enormous emerging India Retail Market, and amazingly,
we have only seen the tip of the iceberg!”
Professional International Speaker on 6 Continents and Author of 2 books about Wal-Mart & Sam Walton
The Indian Government has allowed FDI of up to 51% for a single brand retail company, with the intention of bringing
greater beneﬁts to Indian consumers across the sub-continent. “Bird Dawg Millionaire” Master Class will help bring about
this paradigm shift, building the skill-sets required to successfully challenge the current scenario.
Anchor Your Business In Wal-Mart’s Best Practices
Internationally, Wal-Mart has eﬀectively capitalized on a policy that incorporates local elements into the product oﬀering, succeeding in making
it the world’s largest retail chain. In the Indian context, this strategy will add a hitherto unexplored dimension to the complex task of meeting
regional consumer expectations while maintaining operational proﬁtability. By looking at good practice abroad and avoiding the mistakes
of other markets, Indian Retailers can capitalise on the huge untapped potential!
The spokesperson for the International Council of Shopping Centres claims that India has the potential to be the most exciting and dynamic
country for retail anywhere in the world. While retailers across the globe are struggling to prevent themselves from going under during this
economic upheaval, the Indian Retail scene is much more hopeful. With just 2-4% of organised retail, a large consumer base still remains
untapped, particularly in the rural sector.
For the incorporation of localised elements, Wal-Mart identiﬁes ﬁve key categories - consumer electronics, pharmaceuticals, home goods, apparel
and fresh food. This customer centric approach will initiate a fresh vision for Indian Retail, aligning it towards success.
The “Bird Dawg Millionaire” Master Class gives you these key strategies and tactics, to make your own.
The winds of change are blowing your way!
Get Your Organisation Ship-shape In Fair Weather or Foul!
The strategic areas of Wal-Mart’s retail operations are summed up in the acronym
Price Operations Culture Key Items Promotion
Expenses Talent Service
Through a thorough discussion of each of these important concepts,
you will gain the tools required to eﬀectively navigate your business into the future!
Reach New Horizons
Who can be beneﬁted most from the ‘Berg Dawg Millionaire’ one day Master Class?
Everyone who’s anyone in the Retail Sector!
Directors, Vice Presidents, Managers, Heads of Departments, Human Resource Directors, Consultants from
• Retail • Operations • Customer Service • Sales and Marketing • Advertising and Promotions • Supply Chain • Merchandising
• Supermarkets • Hypermarkets • Departmental Stores • Speciality Retail • Fashion Houses • Pharmacy & Personal Care
• Food & Beverages • Electronics • Music Stores • Books • Toys • And many more!
Keep your calendar clear for these days
Mumbai May 25th 2009 Ramada Plaza Palm Grove (Juhu)
Delhi Wednesday May 27th 2009 The Park
Chennai May 29th 2009 The Park
Exciting New Horizons!
Wouldn’t it be great to learn
Sam Walton’s success strategies?
Now you can!
With’Bird Dawg Millionaire’ Master Class, you gain
directly from Michael Bergdahl as he shares invaluable
insights into the tactics followed by Sam Walton
to overcome what appeared to be an insurmountable cash
and credit crisis that threatened the viability of his
business. You will understand his 7 core strategies
and be able to make them your own. Welcome on board
the Wal-Mart way!
“Bergdahl is a Wal-Mart authority who is open and honest about what it takes to compete,
survive and thrive in direct competition with Wal-Mart or any other aggressive competitor.
I highly recommend him as an international speaker to other retailers, non-retailers,
manufacturers and suppliers who are looking for a competitive edge.”
Paul Slevin, Director of Food and Impulse, TESCO, Ireland
“Your message is powerful!”
Edward Ray, Head of National Sales, Coca Cola, Russia
“Michael’s analysis of Wal-Mart’s case is lucid and inspirational at the same time.
It gave me and my top leadership a great example of how amazing and consistent results
can be achieved also thru Focus and Simplicity.”
Andrea Ragnetti, CEO, Philips Domestic Appliances and Personal Care
“The feedback we received from the attendees on-site and post conference was
overwhelmingly positive! Thank you for sharing your insight and expertise.”
Lorraine Mazza, VP, International Council of Shopping Centres (ICSC)
For a registration, complete bio of Michael Bergdahl,
pictures and updates on
‘Bird Dawg Millionaire’
You are also welcome to contact
Mr. Bergdahl directly at
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“BIRD DAWG MILLIONAIRE”
For Registration Details, please contact:
#9, UNI Building, Ground Floor, Thimmaiah Road,
Vasanthnagar, Bangalore 560 052
Tel: + 91 80 4092 6211
Tel: +91 80 4092 6211-13
Mobile: +91 98457 20227
Mumbai: Tauqir Shaikh
Tel: +91 22 2438 5007-09
Mobile: +91 99693 00060
Event Manager Organizer Delhi: M K Pandey
Mobile: +91 99100 13600
Hyderabad: Y V L Narasimha Murthy
Tel: +91 40 4003 2690
Mobile: +91 92465 77114
Driving performance of Indian Retail