INRtracker.com Deck

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Our product provides patients with an at-home drug and dietary management system to better manage their Warfarin dosage and obtain a consistent INR.

An INR measures the time it takes for blood to clot and compares it to an average.

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INRtracker.com Deck

  1. 1. Helping Patients Regulate Their INR Helping Warfarin Patients Better www.INRTracker.com Manage Their INRVeronica Coulombe Pavan Katepalli Presented by: Veronica Coulombe & Pavan KatepalliCo-founder & CEO Co-founder & CTO Veronica.Coulombe@inrtracker.com | Pavan.Katepalli@inrtracker.comVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013, INR Tracker, www.INRTracker.com © Copyright 2013 | www.INRTracker.com
  2. 2. Mission In 2004 and 2005, Warfarin was implicated in an annual average of 43,000 ER visits for adverse drug events (ADE’s). That’s second only to ADE’s involving insulin, and it doesn’t include Warfarin- Helping Patients Regulate Their INR related ADE’s in hospitals, nursing homes, clinics, offices, or homes.*1+ www.INRTracker.com the INR Tracker provides patients with necessary tools and support to better manage their Warfarin treatmentVeronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  3. 3. Problem An INR test measures the clotting time of a patient’s blood. Warfarin, a blood thinner used by over 2 million people in the US, requires several INR tests each month. Helping Patients Regulate Their INR Frequent testing is obligatory for Warfarin patients, because Warfarin interacts with a variety of things: – Food www.INRTracker.com – Prescription medicines – Over-the-counter medicines – Exercise – Weather – MenstruationVeronica Coulombe Pavan Katepalli – And more…Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  4. 4. Problem Warfarin interactions can cause the drug to be more potent, which will increase the clotting time, or less potent, which will decrease the clotting time. Any change in the clotting time of blood that is outside the therapeutic range will usually result in a drug dosage adjustment. Helping Patients Regulateconsequences such as Not having the appropriate drug dosage can have fatal Their INR severe bleeding and blood clots. www.INRTracker.com The burden of frequent INR tests can result in: – Increased medical costs – Reduced quality of life (e.g. lifestyle restrictions and increased bleeding risk) – Patient dissatisfaction (e.g. inconsistent INR’s)Veronica Coulombe Pavan Katepalli – Discontinuation of therapy [2]Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  5. 5. Solution INR Tracker provides the necessary online tools for Warfarin patients to monitor their at home activity and better manage Warfarin interactions. Our current online tools allow patients Helping Patients Regulate Their INR to record their: – INR readings – Doctor appointments – – www.INRTracker.com Drug dosages, missed dosages, extra dosages Exercise – Weight – Additional custom notes – The Vitamin K in 7,906 foods from the USDA’s food database – Alcohol intakeVeronica Coulombe Pavan Katepalli We built a minimum viability product to testCo-founder & CTOCo-founder & CEO and de-risk our assumptions.Veronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  6. 6. Target Market Warfarin is the most commonly prescribed anticoagulant medicine on the market. [3] Roughly 2 million people take Warfarin each year in the United States. It is Helping Patients Regulate Their INR prescribed to patients who are at risk of developing blood clots. These conditions include: – Atrial fibrillation (a type of abnormal heart beat) www.INRTracker.com – Recurrent strokes – Deep venous thrombosis – Pulmonary embolism – Heart valve replacement recipient [4]Veronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  7. 7. User Acquisition Signups Per Month 120 100 Helping Patients Regulate Their INR 80 60 www.INRTracker.com 40 20 0Veronica Coulombe Pavan Katepalli 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-JanCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  8. 8. User Acquisition Unique Hits Per Month 4500 4000 Helping Patients Regulate Their INR 3500 3000 2500 2000 www.INRTracker.com 1500 1000 500 0Veronica Coulombe Pavan Katepalli 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct & CTO 1-Dec 1-JanCo-founder & CEO Co-founder 1-NovVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  9. 9. User Acquisition Conversion % = (sign ups/unique hits) * 100% Per Month 10.00% 9.00% Helping Patients Regulate Their INR 8.00% 7.00% 6.00% 5.00% 4.00% www.INRTracker.com 3.00% 2.00% 1.00% 0.00%Veronica Coulombe Pavan KatepalliCo-founder1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep 1-Oct & CTO 1-Dec 1-Jan & CEO Co-founder 1-NovVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  10. 10. Competition 3quibits Vitamin K Tracker Dr Gourmet INR TrackerOnline Tools    Apps    soonRecord INR history    Record Doctors Appointments     Helping Patients Regulate Their INRRecord Drug DosagesRecord Missed Dosages        Record Extra Dosages    Record Weight    Record Exercise    Record WeatherCustom Reports www.INRTracker.com       soon Email Reminders    soonTrack Vitamin K in Single Foods    Track Vitamin C in Single Foods    Track Vitamin E in Single Foods    Create Custom Meals    soonFind PremadeCoulombeVeronica Recipes   Pavan Katepalli  soonAllows Social Communication    soonCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  11. 11. Future Product Features Website Mobile & Social • Responsive website redesign • Smartphone application that will: (demo) – Log food using an image snapshot Helping Patients Regulate Their INR • Premium paid membership – Query the food database – Account management ability • Better reporting & nutrient tracking • Social Network consisting of www.INRTracker.com • Text message alerts support groups and user submitted meals • Email reminders • Better doctor-to-patient • Ability to create custom meals communication, articles written and find pre made meals by doctors & nutritionists • Dynamic diet plans (what to eatVeronica Coulombe Pavan KatepalliCo-founder & CEO it) and when to eat Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  12. 12. Team Veronica Coulombe | Co-Founder & CEO Front-End Developer Helping Patients Regulate Their INR Learn more about me: Linked In www.INRTracker.com Pavan Katepalli | Co-Founder & CTO Engineer Learn more about me: Linked In | BlogVeronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  13. 13. FinancialsWe take pride in being a lean startup. Total startup costs of INRTracker: Helping Patients Date Expense Regulate Their INR CostDomain name 3/22/2012 $10Hosting already existed $0PHP scripts www.INRTracker.com 3/25/2012 $65SEO software already existed $0 TotalVeronica Coulombe Pavan Katepalli $75Co-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  14. 14. Thank You Thank you for taking the time to view this presentation! Please contact us if you have any questions. Helping Patients Regulate Their INR Veronica Coulombe, CEO Veronica.Coulombe@gmail.com www.INRTracker.com Pavan Katepalli, CTO PavanKat@gmail.comVeronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com
  15. 15. Citations 1. Carlson, Bob. BioCommunications LLC, "Declaring War on Warfarin Misdosing." Last modified Jul- Aug, 2008. Accessed April 24, 2012. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2706162/. 2. University of Pennsylvania School of Medicine , "Genotyped Guided Dosing of Warfarin Clinical Trial Funding Opportunity - Central Laboratory RFP." Last modified July 16, 2008. Accessed April 24, 2012. http://rt5.cceb.med.upenn.edu/warfdcc/WARF-1_pg5.html. 3. Helping Patients Regulate Their INR IMS Institute for Healthcare Informatics, "The Use of Medicines in the United States: Review of 2011, Top Medicines by Prescriptions." Last modified February 17, 2012. Accessed April 24, 2012. http://www.imshealth.com/ims/Global/Content/Insights/IMS Institute for Healthcare Informatics/IHII_Medicines_in_U.S_Report_2011.pdf. 4. www.INRTracker.com University of Wisconsin, Madison, "Pharmaceuticals in Historical Context, Warfarin: A Chapter in International Standardization of Therapeutic Practices beyond a Commercialized Drug." Last modified October 22-23, 2010. Accessed April 24, 2012. http://www.pharmacy.wisc.edu/sites/default/files/private/american-institute-history- pharmacy/AIHPconf2010.pdf.Veronica Coulombe Pavan KatepalliCo-founder & CEO Co-founder & CTOVeronica.Coulombe@inrtracker.com Pavan.Katepalli@inrtracker.com © Copyright 2013 | www.INRTracker.com

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