Can enable you to talk to your
customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the
even...
Can fetch custom information in real time
based on search
Prospects come to your website for a specific purpose – Just lik...
Can increase the potential to convert
online window shoppers
Prospects come to your website for a specific purpose , needs...
Can ensure agility in customer support and
engagement
Visitors will always have more choices and they will go to your
comp...
Can define a personalized customer experience
Visitors have lots of choices – they will buy the product only from those wh...
Listening to customers across channels
Website
Analytics

Insights

Targeting

Campaign

Management

Engagement
Understanding the depth of their interaction
AWARENESS
KNOWLEDGE
INTENT

SELECTION
SATISFACTION
ADVOCATE
LOYAL
Unifying all interaction data for each customer
TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL
we built

Plumb5 is a real-time marketing framework ,that tags
visitors at all interaction touch points and unifies data
f...
Plumb5 Listening Network
Dashboard Screens for reference
Unified Customer Profile in Real-time
Prescriptive Dashboard in Real-time
Advantages with plumb5
NO
INTEGRATION
REQUIRED

NO DATA
REDUNDANCY
Its real-time

Its On-Demand

NO
COMPLEXITY

NO DATA
SI...
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
Real Time Marketing - For the new generation of Marketers
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Real Time Marketing - For the new generation of Marketers

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Move over Digital Marketing - its time for Real Time Marketing!

Published in: Marketing, Business, Technology
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Real Time Marketing - For the new generation of Marketers

  1. 1. Can enable you to talk to your customer, when he is online Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do something about it; the visitor is long gone.
  2. 2. Can fetch custom information in real time based on search Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time
  3. 3. Can increase the potential to convert online window shoppers Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.
  4. 4. Can ensure agility in customer support and engagement Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers
  5. 5. Can define a personalized customer experience Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors
  6. 6. Listening to customers across channels Website Analytics Insights Targeting Campaign Management Engagement
  7. 7. Understanding the depth of their interaction AWARENESS KNOWLEDGE INTENT SELECTION SATISFACTION ADVOCATE LOYAL
  8. 8. Unifying all interaction data for each customer
  9. 9. TO MAKE REAL-TIME MARKETING TO ITS OPTIMAL LEVEL
  10. 10. we built Plumb5 is a real-time marketing framework ,that tags visitors at all interaction touch points and unifies data for more accurate actionable insights
  11. 11. Plumb5 Listening Network
  12. 12. Dashboard Screens for reference
  13. 13. Unified Customer Profile in Real-time
  14. 14. Prescriptive Dashboard in Real-time
  15. 15. Advantages with plumb5 NO INTEGRATION REQUIRED NO DATA REDUNDANCY Its real-time Its On-Demand NO COMPLEXITY NO DATA SILOS UNIFIED DASHBOARDS Its Plug & Play Its configurable Its on an unified system NO IT INVESTMENTS Across Systems and at every node
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