New tools for a
new world
Paul Whitnall
Need for speed
Who am I?




22/05/2009
                         3
Who am I?
 • I am your servant
 • My work is to make
   charities and churches
   stronger businesses
 • (and therefore mo...
Overview
• A changing world
• YMCA: Businesses looking for a
  healthy future
• In the new world, a model based on
  Web 2...
A model based on web 2.0




22/05/2009
                               6
Better than




22/05/2009
                           7
A changing world
The Times. Jan 1 2009

 “Forget the silliness. It's time to get
 serious in 2009”

    • Richard Watson i...
It's good to be serious again.

• We have suffered from too much
  choice and there will be less.
• People will be more se...
Eco-cynics
• suffering from environmental exhaustion.
  – When the economy is in a mess we've got more
    immediate thing...
Seriousness
• people can resort either to escape
  (everything from movies to virtual worlds) or
  find out what's going o...
Unplugging
• Digital technology has reduced the need
  for face-to-face contact.
  – you can be too connected, and that it...
Ditch the debt
• The piggy bank is back;
   – it's not clever to hold debt any more.
   – paying off credit cards and over...
Authenticity
• Authentic people, authentic,
  uncomplicated products, tradition and
  nothing flash.
• Forget designer wat...
Imbys
• Nimbys are people who object to things
  happening in their local area (Not in My Back
  Yard); Imbys (In My Back ...
We not me
• To get through this mess, we will have to stick
  together,
• a new emphasis on the wellbeing of the family, t...
Delayed gratification
• the trend is towards tradition, home-
  made, simplicity;
   – in some ways, after years of being ...
Fear and loathing
• We are living in nervous times
  and the result is a new age of
  insecurity.
• Things are out of our
...
Anger
• We are entering a nasty period, possibly
  as much as a decade, in which
  economic uncertainty will become a
  ca...
If you have a
     new
Lamborghini
      ....
The point of this?

•We change our
 behaviour
•Because of our
 perceptions of the
 external context...
22
As the
world
turns...

• Turning in
  our favour
• Old business models are
  being swept away
• Replaced by new thinking
 ...
Back to the future!
• These new approaches are well suited
  to the YMCA
  – We recognise these
  – We have experience of ...
YMCA: businesses in
     search of a healthy future

 • Health check?

 • Optimism check?

 • Measures of success?


22/05...
Mission:
     Make healthy YMCAs
• “By Strong YMCA we mean a YMCA
  that:
   – has mission clarity,
   – is socially relev...
NCVO’s income spectrum




27
Hybrids




28
Sustainability




29
Future direction?




22/05/2009
                                 30
22/05/2009
             31
Description of Web 2
• quot;If Web 1.0 was a one-way
  „speech‟ to the crowd or a „push‟ of
  information, Web 2.0 is a
  ...
Building Community
                                                                              And
                     ...
Two-Way Communication




      http://www.flickr.com/photos/jakecaptive/135024146/
Emailing
                                     Cell Texting
                                                        Observi...
Inter-connections




http://twoantennas.com/projects/delicious-network-explorer/
Inter-connectedness...




22/05/2009
                                      38
From Connections to
              Community


Connections                Community
Watwood Facebook Connections
Community
  ???
Local



  Issue                Discipline



          Community
Classroom               Global



             Topical
Yammer
                                    Facebook
                          Local


 Wikis                              ...
22/05/2009
             44
History and development of
          Web 2.0
• The Loop – Norbert Weiner – Jewish
  fighter
• The Peer – Stewart Brand – C...
We change our behaviour
• Because of our perceptions of the
  external context...
The Internet Revolution




22/05/2009
                                  47
1994-1998




What are you   Want to buy   Stay in touch from
looking for?   something?     anywhere…and
                 ...
1998-2001




                                                The sum    The first
Enough said.   Let's share.   What's on...
2001-PRESENT




                      User-                                        What are
Let's be friends!            ...
STATIC WEBSITE
PERSONALIZED WEB
USER-GENERATED CONTENT
WEB 2.0
THE WEB TODAY
WHAT'S HOT
RIGHT NOW?
THERE ARE MORE THAN    THERE ARE 1.4 BLOGS
  200,000 BLOG POSTS      CREATED EVERY
       EVERY DAY              SECOND
LINKED IN HAS MORE
  THAN 35 MILLION
REGISTERED USERS
DIGG ATTRACTS MORE
  THAN 236 MILLION
VISITORS EACH YEAR
THERE ARE MORE THAN 250,000 INDIVIDUAL
  SOCIAL NETWORKS CREATED VIA NING
MICROBLOGGING
11% OF US ONLINE ADULTS USE
          TWITTER
AND IT'S NOT
    JUST
 FOR KIDS
 ANYMORE
THREE IN FOUR U.S.
 ONLINE ADULTS NOW
USE SOCIAL TOOLS TO
CONNECT WITH EACH
       OTHER
FACEBOOK'S
 35-54 YEAR-
 OLD DEMO IS
  DOUBLING
 EVERY TWO
   MONTHS
20% OF 25-34 YEAR-OLDS
   ONLINE HAVE USED
        TWITTER
SO WHERE ARE WE GOING?
AGGREGATION & LIFESTREAMING
TODAY,         TOMORROW,
VIRTUAL WORLDS ARE   THERE WILL BE
    AN IMMERSIVE     AN IMMERSIVE
    ENVIRONMENT           WEB
MICRO-EXPRESSIONS
OH YEAH, AND
THERE’S THIS MOBILE
 THING HAPPENING
NEW SCREEN SIZES: NETBOOKS & KINDLE
SO WHAT?
Back to the future!
• These new approaches are well suited
  to the YMCA
  – We recognise these
  – We have experience of ...
As the
world
turns...

• Turning in
  our favour
• Old business models are being
  swept away
• Replaced by new thinking
 ...
Wikinomics
Age of
collab~
oration
Weapons mass collaboration
• Broadband internet access
• Free software to create and share
  material
• Mobile phones that...
Power of collaborative
   communities
New models of service
     delivery
Making expertise available to
         the many
Age of participation
• My space
  – One hundred million users
• Facebook
• You Tube
• Linux
• Wikipedia
• This is the age ...
Four powerful drivers
•   Open-ness
•   Peering
•   Sharing
•   Act globally
One: Openness
One: Openness
– Be Porous
  • to external ideas and human capital
     – Proctor & Gamble
– Be Transparent
  • let other p...
Two: Peering
Two: Peering
• A new form of organisation
• Anti-hierarchical
• Peer production
• Succeeds because it leverages self-
  or...
55,000 investors managing
       65,000 funds
Three: Sharing
Three: Sharing
• Manage intellectual property differently
  – Protect some key things, share most
    things
  – Pharmaceu...
Free education from MIT
Four: Acting globally
Differences:
A fundamental difference:




22/05/2009
                                 97
Web 2.0
Resources and tools for the YMCA


Marylène Goulet
Student at HEG-Genève
Information Science

August 12th 2008, Ge...
A web « 1.0 » page

                                                               Image and
                             ...
Aug. 12th, 2008   Web 2.0 : resources and tools for the YMCA   100
Categories of Web 2.0
                    services
    •   News and Stories
    •   Weblogs and personal Websites
    •   ...
The web 2.0’s « big
                                            players »

                                            Mos...
USEFUL APPLICATIONS FOR
THE YMCA




Aug. 12th, 2008   Web 2.0 : resources and tools for the YMCA   103
A bookmark application
    • When navigating upon the web, we are
      bound to find some content interesting.

         ...
Delicious Summary

    • Save your links

    • Easy click-button in Firefox browser

    • Tag your content

    • Decide...
Multimedia sharing
    • Films and videos
         – Share and display on websites
         – www.youtube.com


    • Phot...
Netvibes
    • What is it?
         – A personal start page
         – A RSS agregator
         – Centralize all your feed...
• YMCA public online

                        Web                         portal and
                                     ...
What can web 2.0 do for
                 us?
    •   Bring great added value to communication inside and outside a work
  ...
The worst case…




                  110
Open issues and
                   implications
    • Web 2.0 services are fast, simple and
      easy to use
         – A...
Open issues and
                   implications
    • Be careful about what you read.
         – In Web 2.0, the wealth of...
How to apply these
          approaches?
• Learn how to operate in new
  environment
  – Throw away some detailed plans
• ...
Build a critical mass of
            participants
  – Core group that guides
• Supply an infrastructure for collaboration
...
Winning companies today
• Open and porous boundaries
• Reach outside their walls to harness
  external
  knowledge, resour...
Web 2 model is stronger
       than Hub based model




22/05/2009
                                 118
Changing
 world
Pressure on funding matrix




120
Pressure on funding matrix
• Less government money
• Charitable grants are under pressure
  – And at a local level we don‟...
4 keys to unlocking future
              funds
•   Innovation
•   Improvement
•   Involvement
•   Imitation
Need for innovators: 1




123
Need for innovators: 2
  •   Who leads on this in the YMCA?
  •   Who leads on this in your YMCA?
  •   Who leads the Boar...
How we can achieve
• Know our common purposes and aims
• Work collaboratively
• Make radical changes – “massive
  action”
...
Chicago




22/05/2009
                       126
Employee
Intranet
YMCA of Metropolitan Chicago
April 2009
The basic problem
• We communicate
  through phone, email
  and meetings
• Email only reaches 16%
  of our employees
• By ...
There are many
types of
communication
tools
The Association is launching an
employee intranet
The employee intranet
will change
how we communicate
Let‟s Talk About
Communicating
Through Email…
You get emails from everyone,
       and about everything!


Emails from Individuals

Emails from Groups

Emails to All St...
Most of the information
                 emailed
             is useful, right?
•   Messages
•   Documents
•   Pictures
• ...
But the downside of email
               is…
Email doesn‟t reach all employees

You have to think about who should get you...
Let‟s Face It

Email is like chocolate.
It’s only good for you in
moderation.
So how do you
stay informed
and get rid of the
clutter?
What if you could…

Communicate with staff without sending a single email?

Find anything related to “Retention”?

Have a ...
Let‟s talk about
the intranet…
The upside of our intranet?

It will be available to all staff


Communications are targeted and real-time

Information is...
What will be in our intranet?
•   Messages
•   Documents                    So… the same
                                i...
What will be in our intranet?

     Release One

• One-Way, “Broadcast”         Later Releases
  communications         • ...
So Instead of Getting All Information
            Like This…
You Get Your Information Like
            This…
           Centers                       Membership Cabinet

           Ho...
Content for Anyone
   Staff        Equipment      Member
Recognition    Replacement    Questions


                 Client...
The Intranet Tailors It To You
       Staff        Equipment      Member
    Recognition    Replacement    Questions


   ...
Our Intranet
Strategy
In Summary
And just to complicate the point
with tons of graphics…
Communications Through Email




         Today                 Intranet Phase One         Intranet Phase Two

Communicati...
THANK YOU
PepsiCo‟s Corporate
Social Responsibility
  extracts
PepsiCo's Vision
• PepsiCo has a responsibility to
  continually improve all aspects of the
  world in which we operate in...
Who is PepsiCo?

•   Frito-Lay North America (FLNA)
•   Quaker/Tropicana/Gatorade (QTG)
•   Pepsi-Cola North America (PCNA...
CSR Goals
• To make a positive impact in the
  communities we serve as we strive for
  profitable growth
• To sustain the ...
Basics of CSR programs
• Human sustainability

• Environmental sustainability

• Our approach
Human Sustainability

• Giving back to local
  communities
• Charity
• Education
Giving Back to the
         Communities
• Everyone profits
• PepsiCo: Public relations, marketing,
  sales, which eventual...
Charities
• YMCA
• In 2006, $11.6 Million over the next Five
  years – YMCA‟s Activate America
• In hopes to reverse the g...
Education
• The Quality Trust and Growth (QTG)
  scholarship
• Ten $10,000 scholarships annually
• Created by our east div...
Education cont.

• Corporate funding for public schools
• What influence did corporations have on
  your high school?
• Sp...
Conclusion cont.
• Our approach
  – We‟re always looking for new ways to
    improve our corporate social
    responsibili...
IT in itself is not a solution
• What works is computerising something
  we‟re already committed to
Web 2 model is stronger
       than Hub based model




22/05/2009
                                 161
Our starting point
SWOT
Strengths
• Brand
• Experience
• We‟re substantial, esp. in volume of
  staff
• Asset rich
  – Cash, or access to cash
• C...
Weaknesses
•   Organisational spaghetti
•   Lack of clear focus
•   No new approaches
•   Issues of governance at multi-le...
Opportunities
• Successful models can be replicated
• Sweat our assets
• Diversification across the income
  spectrum
• Ra...
Threats
• Aggressive competition
  – Catch 22?
• Encroaching into our territory
  – Green Pastures?
• Ostrich mentality
• ...
5 options
                        Do the same thing in
                           the same way


    Do nothing           ...
Actual and possible resources
Opportunities
Act global
• Time for God
• Olympics
• Euro connection
Key words
 •   Leapfrog
 •   Participation
 •   Openness
 •   Peer-to-peer
 •   Sharing
 •   Global
 •   United

22/05/200...
United by
more than
the name
Worksheets
1: Strategic direction
• Which of the 5 options should I be
  steering my Y towards?
       1.   Do the same thing in the ...
2: Governance
• Can I imagine a world with a
  smaller better board?
  – (at, say, a sub-regional level rather than a
    ...
3: Role in a network
• What ~ in a Web 2 distributed
  model ~ is the area of work I
  personally would like to lead
  on,...
4: Future Leadership
• How do I invest in attracting a
  new generation of leaders (both
  lay and staff) ?
5: Investing in extra resources

• 12 new staff enhancing the work of
  this Chief Executives‟ Network (in a
  distributed...
6: Working collaboratively

• With whom do I share a
  common purpose, and
  how can I work
  collaboratively with them?
Go Look
• Bamboo Project Blog
      – Educate, Advocate, Innovate, Collaborate
•    Virtue ventures
•    Innovation exchan...
Things to do
•   Join ACEVO
•   Read
•   Take Blue Sky time
•   Don‟t do today work: do future work
•   Recruit/ select a ...
Thank you

Paul Whitnall
Discussion rule
 • When you hit a roadblock
      –Recognise it
      –Note it (area of blockage). Have
       the notes r...
New Tools For A New World Vv5
New Tools For A New World Vv5
New Tools For A New World Vv5
New Tools For A New World Vv5
New Tools For A New World Vv5
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New Tools For A New World Vv5

  1. 1. New tools for a new world Paul Whitnall
  2. 2. Need for speed
  3. 3. Who am I? 22/05/2009 3
  4. 4. Who am I? • I am your servant • My work is to make charities and churches stronger businesses • (and therefore more effective) 22/05/2009 4
  5. 5. Overview • A changing world • YMCA: Businesses looking for a healthy future • In the new world, a model based on Web 2.0 thinking is better • How we can be web 2.0
  6. 6. A model based on web 2.0 22/05/2009 6
  7. 7. Better than 22/05/2009 7
  8. 8. A changing world The Times. Jan 1 2009 “Forget the silliness. It's time to get serious in 2009” • Richard Watson is the author of Future Files, published by Nicholas Brealey, £12.99.
  9. 9. It's good to be serious again. • We have suffered from too much choice and there will be less. • People will be more self-reliant and they will learn to say no • Family and community will be pushed back together • it's almost a Blitz mentality.
  10. 10. Eco-cynics • suffering from environmental exhaustion. – When the economy is in a mess we've got more immediate things to worry about; we're worried about now. • People are getting fed up with being told how to behave, – especially by hypocritical politicians and celebrities • environmental consciousness can just be cynical marketing. – People won't fall for it any more; sales of organic food will continue to nosedive.
  11. 11. Seriousness • people can resort either to escape (everything from movies to virtual worlds) or find out what's going on. • Those with a taste for seriousness – will seek out analysis of complex issues and ideas in the media and in books, and – they'll debate philosophy in the pub. • Hemlines will go down, hairlines will go up • For students, expect a swing away from doctorates in Emmerdale to the mainstream, especially science and engineering.
  12. 12. Unplugging • Digital technology has reduced the need for face-to-face contact. – you can be too connected, and that it's time to unplug. • people will start to edit and unwire their lives, removing unwanted “friends” and dropping out of social networks as they reclaim personal or family time. • an interest in analogue products: – fountain pens, wet-film photography and vinyl records.
  13. 13. Ditch the debt • The piggy bank is back; – it's not clever to hold debt any more. – paying off credit cards and overdrafts, • spend less by cutting back on non- essentials. – fixing things rather than throwing them away, – getting rid of the second car, getting a smaller car • Expect to see downsizing and second homes on the market
  14. 14. Authenticity • Authentic people, authentic, uncomplicated products, tradition and nothing flash. • Forget designer water; it's tap • Showing off is dead, provenance and patina are cool; flawed doesn't mean imperfect, it means interesting. • If you have a new Lamborghini, you'll keep it in the garage. It's not the sort of signal that you want to send out.
  15. 15. Imbys • Nimbys are people who object to things happening in their local area (Not in My Back Yard); Imbys (In My Back Yard) are the opposite. • They want things to happen locally because they support local production and consumption, and they will campaign to get their way. • Their motives are social, economic, ethical and environmental. • They're interested in anything made by hand, and will support a small family business or a village shop rather than a national or global brand. • Imbys won't buy Chinese.
  16. 16. We not me • To get through this mess, we will have to stick together, • a new emphasis on the wellbeing of the family, the team, neighbours, the community, the common good and looking after each other rather than being a selfish individual. • People will withdraw from the wider world and do whatever needs to be done with their own guys. • You are trying to regain control, and this takes you back to the familiar. • Organisations will respond by becoming increasingly driven by values as they recognise that it is people's experience they are buying or selling, not just their time.
  17. 17. Delayed gratification • the trend is towards tradition, home- made, simplicity; – in some ways, after years of being overloaded with complexity and too much choice, we're returning to the 1950s. • Expect to see a resurgence of home cooking because it's cheap, and a stress- relieving activity that pulls the family together. • Basics will replace frills, treats will be little things - a tiny box of chocolates - not grand gestures.
  18. 18. Fear and loathing • We are living in nervous times and the result is a new age of insecurity. • Things are out of our control, and someone, somewhere, is to blame. • Anxiety and resentment breed fear, and this means that people are looking for scapegoats.
  19. 19. Anger • We are entering a nasty period, possibly as much as a decade, in which economic uncertainty will become a catalyst for some unpleasant attitudinal and behavioural shifts. • Just as racism and patriotism grew in the wake of the 1930s Depression in the US, economic issues will bring nationalist attitudes (and the BNP) to the fore.
  20. 20. If you have a new Lamborghini ....
  21. 21. The point of this? •We change our behaviour •Because of our perceptions of the external context...
  22. 22. 22
  23. 23. As the world turns... • Turning in our favour • Old business models are being swept away • Replaced by new thinking – and doing!
  24. 24. Back to the future! • These new approaches are well suited to the YMCA – We recognise these – We have experience of them – We can leap-frog to new efficiencies • Extreme success • Building on things we are culturally adapted for • If we can reclaim some approaches from our heritage
  25. 25. YMCA: businesses in search of a healthy future • Health check? • Optimism check? • Measures of success? 22/05/2009 25
  26. 26. Mission: Make healthy YMCAs • “By Strong YMCA we mean a YMCA that: – has mission clarity, – is socially relevant and – is institutionally viable and accountable.” • Bart Shaha, – Secretary General, World Alliance of YMCAs
  27. 27. NCVO’s income spectrum 27
  28. 28. Hybrids 28
  29. 29. Sustainability 29
  30. 30. Future direction? 22/05/2009 30
  31. 31. 22/05/2009 31
  32. 32. Description of Web 2 • quot;If Web 1.0 was a one-way „speech‟ to the crowd or a „push‟ of information, Web 2.0 is a dialogue, a conversation, and a two-way exchangequot;-Steve Pratt
  33. 33. Building Community And Connections Through the Web Credit: Dietmar Offenhuber, Judith Donath, MIT Sociable Media Group
  34. 34. Two-Way Communication http://www.flickr.com/photos/jakecaptive/135024146/
  35. 35. Emailing Cell Texting Observing Connections Phone Calling Tagging Creating Sharing Bookmarking Discussing Tweeting Facebooking Reflecting Commenting Yammering Instant Messaging http://www.flickr.com/photos/sigmaman/3117718003/
  36. 36. Inter-connections http://twoantennas.com/projects/delicious-network-explorer/
  37. 37. Inter-connectedness... 22/05/2009 38
  38. 38. From Connections to Community Connections Community
  39. 39. Watwood Facebook Connections
  40. 40. Community ???
  41. 41. Local Issue Discipline Community Classroom Global Topical
  42. 42. Yammer Facebook Local Wikis LinkedIn Twitter Twitter Ning Issue Discipline Ning Blogs Community Wikis Google Blogs YouTube Twitter Slideshare Classroom Global Ning Blogs Skype Netvibes Delicious Delicious Slideshare Friendfeed Yammer Grp Wikis Topical Twitter Ning
  43. 43. 22/05/2009 44
  44. 44. History and development of Web 2.0 • The Loop – Norbert Weiner – Jewish fighter • The Peer – Stewart Brand – Californian Hippie • The Tie – Marshall McLuhan – Canadian academic • The Network Effect – Pierre Bayard – French professor • Non-linear – Nablus – Israeli soldiers
  45. 45. We change our behaviour • Because of our perceptions of the external context...
  46. 46. The Internet Revolution 22/05/2009 47
  47. 47. 1994-1998 What are you Want to buy Stay in touch from looking for? something? anywhere…and instantly
  48. 48. 1998-2001 The sum The first Enough said. Let's share. What's on your of all online mind? human social knowledge network. .
  49. 49. 2001-PRESENT User- What are Let's be friends! A virtual world. Facebook me. you doing? Generated Content 2.0
  50. 50. STATIC WEBSITE
  51. 51. PERSONALIZED WEB
  52. 52. USER-GENERATED CONTENT
  53. 53. WEB 2.0
  54. 54. THE WEB TODAY
  55. 55. WHAT'S HOT RIGHT NOW?
  56. 56. THERE ARE MORE THAN THERE ARE 1.4 BLOGS 200,000 BLOG POSTS CREATED EVERY EVERY DAY SECOND
  57. 57. LINKED IN HAS MORE THAN 35 MILLION REGISTERED USERS
  58. 58. DIGG ATTRACTS MORE THAN 236 MILLION VISITORS EACH YEAR
  59. 59. THERE ARE MORE THAN 250,000 INDIVIDUAL SOCIAL NETWORKS CREATED VIA NING
  60. 60. MICROBLOGGING 11% OF US ONLINE ADULTS USE TWITTER
  61. 61. AND IT'S NOT JUST FOR KIDS ANYMORE
  62. 62. THREE IN FOUR U.S. ONLINE ADULTS NOW USE SOCIAL TOOLS TO CONNECT WITH EACH OTHER
  63. 63. FACEBOOK'S 35-54 YEAR- OLD DEMO IS DOUBLING EVERY TWO MONTHS
  64. 64. 20% OF 25-34 YEAR-OLDS ONLINE HAVE USED TWITTER
  65. 65. SO WHERE ARE WE GOING?
  66. 66. AGGREGATION & LIFESTREAMING
  67. 67. TODAY, TOMORROW, VIRTUAL WORLDS ARE THERE WILL BE AN IMMERSIVE AN IMMERSIVE ENVIRONMENT WEB
  68. 68. MICRO-EXPRESSIONS
  69. 69. OH YEAH, AND THERE’S THIS MOBILE THING HAPPENING
  70. 70. NEW SCREEN SIZES: NETBOOKS & KINDLE
  71. 71. SO WHAT?
  72. 72. Back to the future! • These new approaches are well suited to the YMCA – We recognise these – We have experience of them – We can leap-frog to new efficiencies • Extreme success • Building on things we are culturally adapted for • If we can reclaim some approaches from our heritage
  73. 73. As the world turns... • Turning in our favour • Old business models are being swept away • Replaced by new thinking – and doing!
  74. 74. Wikinomics
  75. 75. Age of collab~ oration
  76. 76. Weapons mass collaboration • Broadband internet access • Free software to create and share material • Mobile phones that do everything
  77. 77. Power of collaborative communities
  78. 78. New models of service delivery
  79. 79. Making expertise available to the many
  80. 80. Age of participation • My space – One hundred million users • Facebook • You Tube • Linux • Wikipedia • This is the age of participation Bottom-up participation in decision making
  81. 81. Four powerful drivers • Open-ness • Peering • Sharing • Act globally
  82. 82. One: Openness
  83. 83. One: Openness – Be Porous • to external ideas and human capital – Proctor & Gamble – Be Transparent • let other people see what you‟ve got (and need) – Goldcorp – Share • Let others use your material – MIT – Communicate!
  84. 84. Two: Peering
  85. 85. Two: Peering • A new form of organisation • Anti-hierarchical • Peer production • Succeeds because it leverages self- organisation • We all do this together Biological Open Source Iicences Marketocracy
  86. 86. 55,000 investors managing 65,000 funds
  87. 87. Three: Sharing
  88. 88. Three: Sharing • Manage intellectual property differently – Protect some key things, share most things – Pharmaceutical firms collaborating • A rising tide lifts all boats • Radical sharing is a win-win for everyone (Sun microsystems) – Skype – self-sustaining phone system
  89. 89. Free education from MIT
  90. 90. Four: Acting globally
  91. 91. Differences:
  92. 92. A fundamental difference: 22/05/2009 97
  93. 93. Web 2.0 Resources and tools for the YMCA Marylène Goulet Student at HEG-Genève Information Science August 12th 2008, Geneva YMCA World Alliance Headquarters
  94. 94. A web « 1.0 » page Image and text Links to navigate through the website Aug. 12th, 2008 Web 2.0 : resources and tools for the YMCA 99
  95. 95. Aug. 12th, 2008 Web 2.0 : resources and tools for the YMCA 100
  96. 96. Categories of Web 2.0 services • News and Stories • Weblogs and personal Websites • Films and Videos • Bookmark Management • Music • Instant Messaging • Photo Sharing and Album Management • Wikis • Social Networking Aug. 12th, 2008 Web 2.0 : resources and 101
  97. 97. The web 2.0’s « big players » Most of these sites like Google, Yahoo and MSN are now owners of the most popular 2.0 web services. With registration they now offer; •A video-sharing service •Customization of the home page •A music search directly linking to seller‟s website •Blogging platform •Linking to major social networking services •Image and photo sharing •Bookmarking services •Satellite imaging and geotagging Aug. 12th, 2008 Web 2.0 : resources and tools for the YMCA 102
  98. 98. USEFUL APPLICATIONS FOR THE YMCA Aug. 12th, 2008 Web 2.0 : resources and tools for the YMCA 103
  99. 99. A bookmark application • When navigating upon the web, we are bound to find some content interesting. • Whether is it professional or personnal interest, managing an important collection of links may be difficult. • A social bookmarks manager Delicious : http://delicious.com/ Aug. 12th, 2008 Web 2.0 : resources and 104
  100. 100. Delicious Summary • Save your links • Easy click-button in Firefox browser • Tag your content • Decide sharing or not the links • Create “bundles”, sort of categories under which you regroup similar or different tags. Aug. 12th, 2008 Web 2.0 : resources and 105
  101. 101. Multimedia sharing • Films and videos – Share and display on websites – www.youtube.com • Photo albums – Tagging and sharing – www.flickr.com Aug. 12th, 2008 Web 2.0 : resources and 106
  102. 102. Netvibes • What is it? – A personal start page – A RSS agregator – Centralize all your feeds in one place – Customize design, tabs and page settings – Access it from any computer in the world. – www.netvibes.com Aug. 12th, 2008 Web 2.0 : resources and 107
  103. 103. • YMCA public online Web portal and individualized profiles for workers 2.0 • Collaborative bookmarking and sharing inside • Wikis and online encyclopedia the platform as a resource YMCA • Share podcasts, videos, pictures and multimedia Aug. 12th, 2008 Web 2.0 : resources and tools for the YMCA 108
  104. 104. What can web 2.0 do for us? • Bring great added value to communication inside and outside a work environment. • Share easily information between collegues. • Display your status to co-workers. • Be online, display information, get users to give you feedback. • Share personal or work stories that can inspire, motivate or entertain • Reach out to your members, interact with them. • Standardize your online content, making it accessible to users and collegues through different levels of privacy. Aug. 12th, 2008 Web 2.0 : resources and 109
  105. 105. The worst case… 110
  106. 106. Open issues and implications • Web 2.0 services are fast, simple and easy to use – Anyone can use them without special technical knowledge • Encourages sharing and creativity • A fun and enriching way of searching for information • Can encourage people to work more efficiently Aug. 12th, 2008 Web 2.0 : resources and 111
  107. 107. Open issues and implications • Be careful about what you read. – In Web 2.0, the wealth of information is largely composed by the concept of open contribution. • Establish guidelines in work environnements to use web 2.0 applications • Read through the privacy settings of any web 2.0 site. Aug. 12th, 2008 Web 2.0 : resources and 112
  108. 108. How to apply these approaches? • Learn how to operate in new environment – Throw away some detailed plans • Behave like a kindergarten teacher – Be way ahead of your charges – Allow a degree of freedom – Intervene to stabilize desirable patterns (and destabilize undesirable)
  109. 109. Build a critical mass of participants – Core group that guides • Supply an infrastructure for collaboration – Standards – Legal frameworks – dedicated entities – Intellectual properties – Spread costs across network • Make sure all participants can harvest some value
  110. 110. Winning companies today • Open and porous boundaries • Reach outside their walls to harness external knowledge, resources, capabilities
  111. 111. Web 2 model is stronger than Hub based model 22/05/2009 118
  112. 112. Changing world
  113. 113. Pressure on funding matrix 120
  114. 114. Pressure on funding matrix • Less government money • Charitable grants are under pressure – And at a local level we don‟t have much experience or success, resources nor aptitude to win • Philanthropy is moving towards a much more engaged model of investment partnership • Sales – customers expecting higher standards, greater choice
  115. 115. 4 keys to unlocking future funds • Innovation • Improvement • Involvement • Imitation
  116. 116. Need for innovators: 1 123
  117. 117. Need for innovators: 2 • Who leads on this in the YMCA? • Who leads on this in your YMCA? • Who leads the Board in this? • Do you have any innovators? – If not, can you access any • Do you have 16% with you to bring change? (a staff of 40 – need just 7) 124
  118. 118. How we can achieve • Know our common purposes and aims • Work collaboratively • Make radical changes – “massive action” • That enable Web 2.0 characteristics
  119. 119. Chicago 22/05/2009 126
  120. 120. Employee Intranet YMCA of Metropolitan Chicago April 2009
  121. 121. The basic problem • We communicate through phone, email and meetings • Email only reaches 16% of our employees • By trying to bridge this gap, we constantly over- communicate through email
  122. 122. There are many types of communication tools The Association is launching an employee intranet
  123. 123. The employee intranet will change how we communicate
  124. 124. Let‟s Talk About Communicating Through Email…
  125. 125. You get emails from everyone, and about everything! Emails from Individuals Emails from Groups Emails to All Staff “Reply to All” emails
  126. 126. Most of the information emailed is useful, right? • Messages • Documents • Pictures • Deadlines! • Reports • Links to… • Ideas!
  127. 127. But the downside of email is… Email doesn‟t reach all employees You have to think about who should get your email ahead of time… Chances are you‟ll miss someone, or include the wrong person Emails get archived, lost, deleted, or you just can‟t find them when you need them And, your inbox is full… again.
  128. 128. Let‟s Face It Email is like chocolate. It’s only good for you in moderation.
  129. 129. So how do you stay informed and get rid of the clutter?
  130. 130. What if you could… Communicate with staff without sending a single email? Find anything related to “Retention”? Have a dedicated section just for area of expertise? Find a link someone posted four months ago? Not be overwhelmed by emails?
  131. 131. Let‟s talk about the intranet…
  132. 132. The upside of our intranet? It will be available to all staff Communications are targeted and real-time Information is centralized for all to find: you and future staff, too Look at it now or later, the information is not getting lost
  133. 133. What will be in our intranet? • Messages • Documents So… the same information as in • Pictures email, right? • Deadlines! • Reports • Links to… • Ideas! But this is just the beginning…
  134. 134. What will be in our intranet? Release One • One-Way, “Broadcast” Later Releases communications • Multiple-way • Links to external communications, sharing applications and collaboration • Kronos • Links to social networks • yNotes • More integrated applications • Business Objects • Etc
  135. 135. So Instead of Getting All Information Like This…
  136. 136. You Get Your Information Like This… Centers Membership Cabinet Housing Aquatics Cabinet President‟s Office Sports Cabinet Intranet Camps Information Tailored To You Assoc. Champions Metro Depts. Team Business Cabinet Child Care Health & Fitness Community Schools Cabinet Other HS Programs Other Cabinets
  137. 137. Content for Anyone Staff Equipment Member Recognition Replacement Questions Client Resident Camper Success Lounge Pictures Stories Issues Meeting Procedure Department Action Items Updates Deadlines Building Retention Staff pictures Maintenance Statistics
  138. 138. The Intranet Tailors It To You Staff Equipment Member Recognition Replacement Questions Client Resident Camper Success Lounge Pictures Stories Issues Meeting Procedure Department Action Items Updates Deadlines Building Retention Staff pictures Maintenance Statistics
  139. 139. Our Intranet Strategy In Summary And just to complicate the point with tons of graphics…
  140. 140. Communications Through Email Today Intranet Phase One Intranet Phase Two Communications Through Intranet Intranet YMCA Applications
  141. 141. THANK YOU
  142. 142. PepsiCo‟s Corporate Social Responsibility extracts
  143. 143. PepsiCo's Vision • PepsiCo has a responsibility to continually improve all aspects of the world in which we operate in • To creating a better tomorrow than today
  144. 144. Who is PepsiCo? • Frito-Lay North America (FLNA) • Quaker/Tropicana/Gatorade (QTG) • Pepsi-Cola North America (PCNA) • PepsiCo International (PI)
  145. 145. CSR Goals • To make a positive impact in the communities we serve as we strive for profitable growth • To sustain the environment in all areas in which we do business.
  146. 146. Basics of CSR programs • Human sustainability • Environmental sustainability • Our approach
  147. 147. Human Sustainability • Giving back to local communities • Charity • Education
  148. 148. Giving Back to the Communities • Everyone profits • PepsiCo: Public relations, marketing, sales, which eventually turns into profits • Community members: community programs, YMCA, scholarships, education,
  149. 149. Charities • YMCA • In 2006, $11.6 Million over the next Five years – YMCA‟s Activate America • In hopes to reverse the growing obesity epidemic • We also sponsor: Save the Children, AIDS care centers, and disaster relief organizations
  150. 150. Education • The Quality Trust and Growth (QTG) scholarship • Ten $10,000 scholarships annually • Created by our east division – goes to schools on the east coast • Other individual owners do local scholarships
  151. 151. Education cont. • Corporate funding for public schools • What influence did corporations have on your high school? • Sponsor athletic funds? football scoreboard? • Donations to schools for logos to be put on things
  152. 152. Conclusion cont. • Our approach – We‟re always looking for new ways to improve our corporate social responsibilities – As technology evolves so will our approaches – Any questions???
  153. 153. IT in itself is not a solution • What works is computerising something we‟re already committed to
  154. 154. Web 2 model is stronger than Hub based model 22/05/2009 161
  155. 155. Our starting point
  156. 156. SWOT
  157. 157. Strengths • Brand • Experience • We‟re substantial, esp. in volume of staff • Asset rich – Cash, or access to cash • Can self-determine
  158. 158. Weaknesses • Organisational spaghetti • Lack of clear focus • No new approaches • Issues of governance at multi-levels • Over-dependent on Govt funds • Lack of profile or people to win us profile
  159. 159. Opportunities • Successful models can be replicated • Sweat our assets • Diversification across the income spectrum • Rationalisation of structure • International partnerships • Leapfrog to new approach
  160. 160. Threats • Aggressive competition – Catch 22? • Encroaching into our territory – Green Pastures? • Ostrich mentality • Uncoordinated response-ability • Lack of succession planning
  161. 161. 5 options Do the same thing in the same way Do nothing Do the same thing in different (better) way Do new things in a Do new things in our new way established ways
  162. 162. Actual and possible resources
  163. 163. Opportunities
  164. 164. Act global • Time for God • Olympics • Euro connection
  165. 165. Key words • Leapfrog • Participation • Openness • Peer-to-peer • Sharing • Global • United 22/05/2009 172
  166. 166. United by more than the name
  167. 167. Worksheets
  168. 168. 1: Strategic direction • Which of the 5 options should I be steering my Y towards? 1. Do the same thing in the same way 2. Do the same thing in a different (better) way 3. Do new things in our established ways 4. Do new things in a new way 5. Do nothing
  169. 169. 2: Governance • Can I imagine a world with a smaller better board? – (at, say, a sub-regional level rather than a local one) – (and how can I get there?)
  170. 170. 3: Role in a network • What ~ in a Web 2 distributed model ~ is the area of work I personally would like to lead on, invest in and be significant in?
  171. 171. 4: Future Leadership • How do I invest in attracting a new generation of leaders (both lay and staff) ?
  172. 172. 5: Investing in extra resources • 12 new staff enhancing the work of this Chief Executives‟ Network (in a distributed network) would be able to achieve great strides in improving support, representation and development of YMCA work across England. Where could we get the investment from?
  173. 173. 6: Working collaboratively • With whom do I share a common purpose, and how can I work collaboratively with them?
  174. 174. Go Look • Bamboo Project Blog – Educate, Advocate, Innovate, Collaborate • Virtue ventures • Innovation exchange • NCVO sustainability project • New Philanthropy Capital • Let there be light <Paul C Light blog> • Value Based Management . net 182
  175. 175. Things to do • Join ACEVO • Read • Take Blue Sky time • Don‟t do today work: do future work • Recruit/ select a Change Champion • Create a second –aspiration – budget • Share – collaborate – use www! • Just do it 183
  176. 176. Thank you Paul Whitnall
  177. 177. Discussion rule • When you hit a roadblock –Recognise it –Note it (area of blockage). Have the notes ready to share –Blow it up so its no longer there –Press on 22/05/2009 185
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