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Beyond Pink:
Becoming a Brand
Jessie Paul, CEO, Paul Writer
Self-Realization
Decide who you are. Or who you will be.
“Life isn't about finding
yourself.
Life is about creating
yourself. ”
- George Ber...
Identify and build on your strengths
“Build upon strengths, and
weaknesses will gradually
take care of themselves.”
Joyce ...
Differentiate. Be 1 in a Billion.
“The middle of the road is a good place to get run
over”
Just ask
“Every moment of your life is infinitely
creative and the universe is endlessly
bountiful. Just put forth a clear ...
Control the Variables. Drive your
Destiny
"You cannot prevent the birds
of sorrow from flying over your
head, but you can p...
Self-Actualization
Where do you see yourself in 5 years?
“If you want to be happy, set a goal that
commands your thoughts, liberates your ene...
Brand Yourself
“Too many people
overvalue what they are
not and undervalue what
they are.” 
- Malcolm Forbes,
Enjoy Maadi
“True happiness is... to enjoy the present, without
anxious dependence upon the future.”

 
 
 
 
 - Lucius An...
MARKETING
STRATEGY
Product launches,
brand integration,
rejuvenation and
identity,
international
marketing plans,
turnkey ...
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Women's day march_7_2014-1

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Transcript of "Women's day march_7_2014-1"

  1. 1. Beyond Pink: Becoming a Brand Jessie Paul, CEO, Paul Writer
  2. 2. Self-Realization
  3. 3. Decide who you are. Or who you will be. “Life isn't about finding yourself. Life is about creating yourself. ” - George Bernard Shaw PASSION PERFECTION PROFITABILITY
  4. 4. Identify and build on your strengths “Build upon strengths, and weaknesses will gradually take care of themselves.” Joyce C Lock
  5. 5. Differentiate. Be 1 in a Billion. “The middle of the road is a good place to get run over”
  6. 6. Just ask “Every moment of your life is infinitely creative and the universe is endlessly bountiful. Just put forth a clear enough request, and everything your heart desires must come to you.” - Mahatma Gandhi
  7. 7. Control the Variables. Drive your Destiny "You cannot prevent the birds of sorrow from flying over your head, but you can prevent them from building nests in your hair." - Chinese Proverb
  8. 8. Self-Actualization
  9. 9. Where do you see yourself in 5 years? “If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes. ” - Andrew Carnegie
  10. 10. Brand Yourself “Too many people overvalue what they are not and undervalue what they are.”  - Malcolm Forbes,
  11. 11. Enjoy Maadi “True happiness is... to enjoy the present, without anxious dependence upon the future.” - Lucius Annaeus Seneca
  12. 12. MARKETING STRATEGY Product launches, brand integration, rejuvenation and identity, international marketing plans, turnkey marketing solutions INSIGHTS India’s only serious marketing magazine, Marketing Booster. CXO conferences- The Futurist CMO and Great Indian Marketing Summit COMMUNITY India’s only peer community for marketers, with a reach of around 30,000 across channels. Forum featured in LinkedIn’s Hall of CONSULTING. EDUCATION. COMMUNITY. The Paul Writer team hosts India’s largest peer community for marketers at paulwriter.com, curates India’s only marketing magazine “Marketing Booster” and convenes the highly acclaimed Futurist CMO, Great Indian Marketing S u m m i t c o n c l a v e s , a n d C M O Roundtables. Paul Writer, was founded in 2010 by Jessie Paul, a marketing expert, author of No Money Marketing (Tata McGraw- Hill, 2009). She has held a variety of senior marketing positions including CMO for Wipro’s technology business and Global Brand Manager of Infosys. 102,TrumphTower, 5/2 Eagle Street, Langford Town, Bangalore 560 025 paulwriter@paulwriter.com @jessie_paul
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