The Futurist CMOAUGUST 25-26, 2011 100 CMO CONCLAVE OBEROI GURGAON, DELHI 100 global marketing leaders will debate and discuss emerging trends in marketing Are you a forward-thinker? You’re excited and know what’s the kind of ROI Hosted by Jessie Paul, intrigued by digital, that is being achieved by other CEO, Paul Writer, and marketers. Tech geek isn’t how social, local, analytics - author No Money you’d describe yourself, but you heck, anything new in do seem to use a lot of tech in Marketing, the conference marketing. your marketing team. In your marketing plan, advertising is important, but Sounds a bit like you? you are ﬁguring out how to Peer-authored agenda couple it with your social strategy. You know that Case Study Sessions social is a subset of digital, Technology tools and are experimenting with Learning & Engagemen building your own t communities - how does one grow them? Location based Then you should join us, marketing excites you and and a hundred other senior, has a peer-reviewed agenda, you’ve been reading about forward-thinking global and draws upon the insights of Facebook Places, Foursquare, marketers for India’s ﬁrst Paul Writer’s 500-member and QR Codes. Your global conference designed for integrated marketing plan CMO Roundtable. and by marketers. wins awards, but you’d love to Registration - Rs 25,000 (US$ 575) Email firstname.lastname@example.org Early Bird - Rs 20,000 (US$450) till for speaker recommendations, agenda comments O BE R OI , GUR G AON AUG 25-26 and commercial partnerships June 30. Taxes extra
AgendaDay 1: Aug 25, 2011 TIME TOPIC Day 2: Aug 26, 20118.30a-9.30a Registration & Light Refreshments9.30 - 9.45a Welcome & Context Setting TIME TOPIC9.45 - 10.30a Power Panel: Crystal Ball - What are the big changes for 9.30 - 10.15a Power Panel: marketers embracing digital media in addition to How will emerging technology change the way legacy channels? we market?10.30 - 11.15 Live Case Studies: 9.30 - 10.15a Expert View: Customers in Glass Houses - Managing churn Building Smart Brands and proﬁtability in a transparent market-place 10.15 - 11.00a Live Case Studies:11.15 - 11.30a Networking Break Anytime Sales & Marketing - The Minibar Effect. Mobile marketing, QR Codes, WiFi, Location11.30 - 12.15a How-to: Based It’s the experience economy - designing the total ownership experience across online & ofﬂine 11.00 - 11.30a Networking Break12.15 - 1.00p Live Case Study: Creating 100,000 sales people 11.30 - Practitioner Perspective:1.00 - 2.00p Lunch - Birds of a Feather 12.15p Happy Families: Building a Proﬁtable Community2.00 - 3.00p CMO Quiz Whizz 12.15 - 1.00p How-to: Making Video work for you - TV, YouTube,3.00 - 3.45p Speed of Marketshare = Mass for Reach + Webinars Digital for Conversion 1.00 - 2.00 Lunch3.45-4.00p Coffee Break4.00 - 4.45p Data Driven Innovation: When Analytics and 2.00 - 2.45p Power Panel: CRM drive product strategy Is sports marketing cool or just hot air? When and how should you use it?4.45 - 5.30 MasterClass: Reading Digital Body Language 2.45 - 3.30 Moderated Group Discussion: What should the Futurist CMO’s Metrics Dashboard be? 3.30 - 4.30 Marketing Futurist - Hall of Fame 4.30 - 5.00 Coffee & Networking Conﬁrmed speakers include Asha Gupta, MD, Tupperware India, Ajaay Gupta, MD, Capital Foods (brand owners of Ching’s Secret and Smith & Jones), Shivnath Thukral, Group President - Corporate Branding & Strategic Initiatives, Essar Group, Anurag Dahiya - SVP - ESPN Star Sports, Senjam Raj Shekhar, VP & Head of Corporate Communications, Bharti Group, Mohit Gupta, CMO, Makemytrip.com and Tim Leberecht, CMO, Aricent Group & Frog Design.
About Paul Writer Paul Writer, founded in 2010 by Jessie Paul, author of NoMoney Marketing, aims to facilitate and enable the growth of themarketing ecosystem in India. Community Building PaulWriter.com is India’s only peercommunity for marketers and is rapidly becoming the go-toresource for serious marketers with new articles by expert globalauthors added weekly. CMO Roundtable, hosted on LinkedIn, is aby-invitation-only club for senior marketers. With 500 members it Jessie Paul is a marketingis featured in LinkedIn’s Hall of Fame. expert, author of No Money Education & Insights The focus here is to facilitate peer-level Marketing (Tata McGraw- Hill, 2009), and social mediadiscussions that are meaningful and relevant to professional geek. Prior to founding Paulmarketers. Previous events have included C-level speakers and Writer in January 2010, sheattendees from ﬁrms such as Salesforce.com, LinkedIn, Google, has held a variety of seniorDell, Infosys, Frog Design, Cap Gemini and others. marketing positions including CMO for Wipro’s technology Marketing Advisory Growth ﬁrms ﬁred by a desire for non- business and Global Brandlinear growth - through acquisitions, launch of new products, or Manager of Infosys. Jessiefunded market expansion, ﬁnd their marketing bandwidth hosts a vibrant marketing community and is a regularstretched. Paul Writer works with these clients to create, validate columnist for INC India andand program manage a strategic marketing plan. Clients for our businessworld.in Moreadvisory services have included NIIT Technologies, SYSTIME, information can be found atRamco Systems, Anthelio Healthcare and others. http://en.wikipedia.org/wiki/ Jessie_Paul Conference Quick Facts Who will be there? CMOs and future CMOs. Senior executives of leading ﬁrms that help enable marketers, thought leaders and CEOs. Where is the event? Oberoi is located in Gurgaon , a suburb of Delhi, and the heart of India’s new age architecture. Located 30 minutes from the airport, this new hotel is a 5-star property that true to its Gurgaon soul, manages to combine minimalistic chic with opulent luxury. The weather in Delhi in August varies between 25/33C (77/91F). Non- Indian citizens may need a valid visa to enter India - please check with your local consulate. Conference Venue: The Oberoi, Gurgaon, New Delhi Capital Region How do you register? There is currently an early bird offer of Rs 20,000 ($450). Please email us at email@example.com to register.
Sponsoring the Conference Why Associate with The Futurist CMO? Most events focus on big numbers, not quality of the attendees and the dialogue. By keeping this conference tightly focused on senior marketers with a passion for their profession, you get to interact with marketers who are genuinely interested in tools and services that can enhance their impact. Unlike other conferences you may have worked with, this is organized by a marketing advisory ﬁrm, not an event company, which provides a more learning-oriented environment. Association Opportunities Sponsorship opportunities range from Rs 1 lakh (US$ 2500) to Rs 15 lakhs ($33,500) We will work with you to customize a platform that maximizes impact for your investment. Product Launch Launch a new product or service at the conference with an audience of 100 CMOs. Live Demos welcome. Best way to get interest in your new offering. Two 10 minute slots available. Booth Display Engage with attendees during coffee breaks and dedicated booth visit time. 10 slots available - custom displays or shells. Brand Awareness Opportunity to raise your proﬁle with global marketing movers and shakers. Participate as a session, lunch or title sponsor, which includes opportunities to connect with the attendees. Digital Platforms Showcase your strengths on a digital platform - co-brand the event microsite, YouTube site for event videos, Twitter page, registration SMS, agenda eBook. Marketing Hall of Fame A unique awards program to recognize marketers who have created futuristic marketing campaigns that deliver results. Paul Writer will collaborate with the sponsor in designing the criteria, and program manage the nomination, jury selection, and evaluation process. Our awards partner will be recognized in the name of the award, on the awards microsite, and on the trophies. Paul Writer Strategic Services www.twitter.com/paulwriter Email firstname.lastname@example.org or call +91-80-4096 5153 312-313 Prestige Meridian 2 www.paulwriter.comO BE R OI , GUR G AON for speaker recommendations, agenda commentsAUG 25-26 30 M G Road, Bangalore - 56001 and commercial partnerships