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Paul Writer: About Us

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Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices.

Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices.

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  • 1. Paul Writer Consulting | Conferences | Publishing Thursday 10 April 14
  • 2. • Paul Writer’s vision is to raise the bar for marketing in India by providing a community platform for marketers to develop and share best practices • Through its website, e-newsletter, marketing magazine and social media presence, Paul Writer reaches a CXO-level audience in over 90% of ET 500 companies • 1000+ senior marketers have attended a Paul Writer conference in the past 12 months • To recognize excellence in marketing, Paul Writer hosts award programs such as Hall of Fame, Futurist CMO Awards, Real Estate Marketing Excellence, M.IT.R - 100, and Hot 50 • Paul Writer was founded in 2010 by Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) and former CMO of Wipro who has also held senior marketing positions in Infosys and iGATE About Us Thursday 10 April 14
  • 3. What We Do Publishing Conferences paulwriter.com (interviews, articles, research) Marketing Booster: weekly e- newsletter (over 150 issues strong) India’s only bi-monthly print magazine on marketing Red Book Series Advertisers include IBM, NIIT, DLF, IndiaProperty.com, Business Standard, CMOAxis, PeepalDesign, Strategic Outsourcing Properties focusing on senior executives such as CEOs, CMOs and COOs in FY 2014 Great Indian Marketing Summit: Attracts 100+ senior executives and is vertical-specific (IT, Retail, Real Estate) The Futurist CMO: 100 CEOs/ CMOs discuss marketing trends CMO Roundtable: 20 CEOs/ CMOs meet over breakfast or cocktails Sponsors include Adobe, IBM, ITSMA, LinkedIn, MaFoi, Salesforce.com, SAP Consulting Marketing Strategy, Positioning and Digital Marketing Consulting services for firms such as: - IDSNext - Aegis - Mahindra Satyam - Happiest Minds - VA - Bhartiya Global - NIIT Technologies - L&T Infotech - UST Global Thursday 10 April 14
  • 4. What We Do ConferencesConsulting What: - Creating a marketing strategy and executable plan - Validating the current plan - Managing the strategic marketing function When: - There is a spike in marketing activity due to a launch, acquisition, integration of a merger, name change - You need an increase in strategic bandwidth for the marketing function - Need for 3rd party expertise or validation Who: - Large, established organizations - Growth organizations with a marketing budget of at least $100K - While many of our clients are in the technology space, we have also worked with clients in construction and allied industries Publishing Thursday 10 April 14
  • 5. What Clients Say Conferences “We engaged with Paul Writer during the relaunch of Ramco OnDemand ERP, our Cloud offering, in the areas of branding, positioning, and go-to- market strategy. The team came up with a host of innovative and cost-effective ideas that helped us establish ourselves as brand Ramco. They really understand the pulse of consumers and give you a clear-cut idea about human behavior, which is the genesis of any successful campaign. We are very happy with the outcomes that we have been able to develop together.” “We engaged with Jessie Paul and the team at Paul Writer during the launch phase of our organization in the areas of corporate identity, positioning, social media and go-to-market strategy. They came up with innovative ideas and helped us build the right marketing ecosystem with specialists for media, digital etc. They went the extra mile to deliver beyond the contracted requirements and exceeded our expectations.” Publishing Garima Sinha, (then) Head – Marketing, Ramco Systems Ashok Soota, Chairman, Happiest Minds Consulting Thursday 10 April 14
  • 6. Conferences Marketing Booster Shot: - Reaches 90%+ of India’s top marketers plus a global audience - Weekly email newsletter which has now crossed 150 issues - Ideal vehicle to read about marketing strategy, buzz and people Marketing Booster Print Magazine - Complimentary subscriptions to 1000 of India’s top marketers and influencers - Available online on Magzter - Made available to all attendees at Paul Writer conferences, as well as those of our partners - Only print magazine dedicated to marketing in India - Commenced publication as a quarterly in 2011, converted to a bi-monthly in 2013 Red Book Series - Small format handy reckoners - Topics such as Tech PR, Real Estate, Social Media - Used either as a compilation of articles or as a research showcase PublishingConsulting What We Do Thursday 10 April 14
  • 7. What CMOs Say “Marketing Booster is a new platform that is evoking the interest of marketers. The fact that it is primarily by marketers for practicing marketers makes the content fairly relevant and current for the reader” Belson Coutinho, VP - eCommerce & Innovations, Jet Airways P Krishnakumar Executive Director & GM - Consumer & Small Business Dell India “I enjoy reading refreshing, insightful and engaging content and Marketing Booster gives me just that. What sets it apart is its relevant content on current and futuristic trends. Great work Jessie and team!” ConferencesPublishingConsulting “Jessie and her team create a somewhat first of its kind - a pure marketing monthly magazine - by the marketers for the marketers. A futurist perspective on marketing, new age trends, new segments. A great read for the CXO community” Sameer Kaul CMO & VP Marketing Dr. PathLabs Thursday 10 April 14
  • 8. What We Do Publishing The Futurist CMO Conclave - 100 top CMOs gather to discuss marketing trends and issues - Conducted in Delhi every year since 2011 The Great Indian Summit Series - Built around themes such as Retail, Real Estate, IT, B2B - Targets 150 senior attendees - marketers and CEOs - Great opportunity for industry-specific networking CXO Roundtable - 20 senior attendees in a discussion format - Hosted by a single sponsor - Half day programs at venues such as Masala Library, Trident, Olive etc - Monthly frequency Hot 50 Awards - Recognize the top 50 brands in a city - Selection through a combination of editorial choice, social voting and jury - Publicity through media partners, media releases and coverage in house publications - Launched in 2013 with Chennai Hot 50 ConferencesConsulting Thursday 10 April 14
  • 9. Month Details City April 2013 April 2013 May 2013 June 2013 September 2013 September 2013 September 2013 October 2013 November 2013 January 2014 January 2014 February 2014 February 2014 March 2014 CMO Roundtable for SAP Bangalore CMO Roundtable for SAP Mumbai Dell Women Founder’s Breakfast Bangalore Realty Marketing Conclave & Awards Bangalore The Futurist CMO Delhi Retail Marketing Summit Chennai Customer Centricity Conclave Mumbai CMO Roundtable for Ma Foi Analytics Bangalore CMO Roundtable for Adobe Mumbai CMO Roundtable for salesforce.com Mumbai CMO Roundtable for Adobe Gurgaon GIMS-IT Marketing & Awards Bangalore CMO Roundtable for IBM Bangalore CMO Roundtable for IBM Mumbai Calendar of Conferences & Roundtables. FY 2013-2014 Publishing ConferencesAdvisory Thursday 10 April 14
  • 10. Month Details City 15 May 2014 23 May 2014 27 June 2014 11 July 2014 25 July 2014 22 August 2014 February 2015 CMO Roundtable co-hosted with Ma Foi Analytics The Leela Ambience, Gurgaon Bangalore Brands Conclave The Leela Palace, Bangalore Realty Marketing Conclave & Awards Bangalore Great Indian BFSI Marketing Conclave Mumbai Chennai Brand Conclave & Hot Brands Awards The Raintree, Chennai The Futurist CMO Gurgaon Great Indian IT Marketing Summit The Leela Palace, Bangalore Publishing ConferencesAdvisory Calendar of Conferences FY 2014-2015 Thursday 10 April 14
  • 11. What CMOs Say “I really enjoyed getting to know Sheldon and Don and it was a beautifully organized session. Great IQ levels in that room that day!” Dharini Mishra, Head - Brand & Corp Comm, Dr Reddy’s Lata Subramanian, VP Marketing, Sterling Holidays “I had the best time at the Futurist CMO Conclave held in Delhi. Jessie has been a constant propagator of strategic marketing and that shone through at the conference. The quality of attendees and speakers was fantastic. With CMOs from the best companies in the country presenting and interacting there was so much to learn.” “I have always felt refreshed and rebooted after any of the events at Paulwriter. They make sure that they have something new on offer being discussed and debated in each of their events. The format of the events make it friendly both for the speaker as well as the participants. With a plethora of events being organized by mushrooming organisations. Paul Writer have managed to carve a niche for their events and make us look forward to the next.” K. Ramakrishnan, President Marketing, Cafe Coffee Day Publishing ConferencesConsulting Thursday 10 April 14
  • 12. Thank You For more details, please feel free to contact Jessie Paul jessie@paulwriter.com +91 98451 33198 www.paulwriter.com Paul Writer Strategic Services Pvt Ltd 102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025 T: 080 4096 5053 paulwriter@paulwriter.com Thursday 10 April 14

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