Building your              professional                  brand Thyself!                  Marketer, Brand                  ...
In the land of one  In the land of 1 billion people...               billion....                  DOING        LEADING    ...
Defining Your    Brand                         SYMBOLS                              HEROES                                ...
What facets can we show?                                                            DESIRED                               ...
Creating your marketing program                                                                                           ...
Go-to-market strategy        AWARENESS                     EVENTS, AWARDS, COMMUNITY (ONLINE+OFFLINE)            MEDIA    ...
What does success look like?  Acknowledged expert in that field  Known by name not by org title  Personal reputation = > co...
About Us      !    Paul Writer is an advisory firm that helps define your marketing,     Paul Writer is founded by Jessie Pa...
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Building your professional brand

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How a professional should go about building their brand, at various points in their career. Also why they need to do so. Presentation by Jessie Paul, CEO, Paul Writer made to the team at Ontrac on April 17, 2011

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Building your professional brand

  1. 1. Building your professional brand Thyself! Marketer, Brand Jessie Paul GREAT INDIAN MARKETING SUMMIT 3 December, 2010. Photo Courtesy Rama V, Flickr Friday 3 December 2010Monday 18 April 2011
  2. 2. In the land of one In the land of 1 billion people... billion.... DOING LEADING THINKING CXO Middle Management Junior Execs ??? Courtesy: Kacey, Flickr Renaissance ChambaraMonday 18 April 2011
  3. 3. Defining Your Brand SYMBOLS HEROES RITUALS VALUES PRACTICESSOURCE: GEERT HOFSTEDEFriday 3 December 2010Monday 18 April 2011
  4. 4. What facets can we show? DESIRED MESSAGE PASSION PERFECTION PUBLIC INTEREST PROCESSES, BEST ENTRY-LEVEL PRACTICES, METRICS, EXECS CREATION OPINIONS, FORWARD- MIDDLE LOOKING STATEMENTS, MANAGEMENT PROFITABLE HR ISSUES, ORG VIEWS VISION FOR THE C-SUITE INDUSTRY, FRAMEWORKS, CONTENDERS POLICY ISSUESFriday 3 December 2010Monday 18 April 2011
  5. 5. Creating your marketing program Media Influencer Awareness Relations Relations Government Analysts Friends & Family Employees Other Customers Journalists Thought Collateral Online Leadership Buyer Sales Consumer Guides Trade Consulting Associations Companies Expert Buying Users Advisors Academics Bloggers Sample Marketing Ecosystem Source: No Money Marketing, by Jessie Paul, Tata McGraw-Hill, 2009Friday 3 December 2010Monday 18 April 2011
  6. 6. Go-to-market strategy AWARENESS EVENTS, AWARDS, COMMUNITY (ONLINE+OFFLINE) MEDIA QUOTES IN INDUSTRY STORIES, PROFILES, OP-ED, BLOGS INFLUENCER HAVE A SHORTLIST OF 3 DREAM JOBS/FIRMS. MEET POTENTIAL JOB-GIVERS THERE. RELATIONS CREATE A CAREER ADVISORY PANEL OF MENTORS THOUGHT PERSONAL BLOG, LEADERSHIP ROLE IN INDUSTRY ASSOCIATIONS, ARTICLES ON LEADERSHIP COMPANY SITE/NEWSLETTER, BOOK, CITATIONS LINKEDIN PROFILE 100% COMPLETE, PDF RESUME, PROFESSIONAL PHOTO, WEBSITE, COLLATERAL YOUTUBE VIDEO, SLIDESHARE DECKS ONLINE CRISP - COHERENT, RELEVANT, INTERACTIVE, SIMPLE, PERVASIVEFriday 3 December 2010Monday 18 April 2011
  7. 7. What does success look like? Acknowledged expert in that field Known by name not by org title Personal reputation = > company reputation Monday 18 April 2011day 3 December 2010
  8. 8. About Us ! Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul, branding and communications strategy. considered an expert in brand ! We provide frameworks, processes, expert support, and creative internationalization and frugal insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No marketing plan. Money Marketing, Tata McGraw-Hill’s fastest selling professional book on ! Paul Writer brings expertise on marketing innovations across the marketing. spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner. As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at ! Services offered are Infosys, she has been recognized for her ! Marketing Strategy Design contribution towards putting the Indian ! Validation & Advisory Services IT industry on the global map. With over 15 years in services marketing, ! Our clients include: including a stint with Ogilvy & Mather, ! Ramco Systems Jessie has been named one of the most ! Aujas Networks influential business women in India. She ! Allied Digital Services Ltd. runs a popular blog on marketing andMonday 18 April 2011 was India’s first CMO on Twitter. ! Venkataramanan Associates
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