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Casca, Major Project 1 Presentation
 

Casca, Major Project 1 Presentation

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    Casca, Major Project 1 Presentation Casca, Major Project 1 Presentation Presentation Transcript

    • BRANDINGHIGH-SPEED RAILIN THE PACIFIC NORTHWEST.BY PAUL WITTAL
    • TRANSPORTATIONIN A GROWINGREGION
    • THE CORRIDOR BETWEEN VANCOUVER, SEATTLE AND PORTLAND ISAMONG THE BUSIEST STRETCHES OF HIGHWAY IN NORTH AMERICA.
    • BUS SERVICE IS SLOW AND MAY INVOLVE TRANSFERS.
    • CONVENTIONAL TRAINS ARE SLOW AND INFREQUENT.
    • FLYING IS EXPENSIVE AND AIRPORTS ARE LOCATED OUTSIDE CITIES.
    • DRIVING CAN BE CONVENIENT AND RELATIVELY FAST, BUT EXPENSIVE.
    • HIGH SPEED RAILA TRANSPORTATIONSOLUTION.
    • FRENCH TGV HIGH-SPEED RAIL EXAMPLE
    • UNIQUE BENEFITS DOWNTOWN TO DOWNTOWN SERVICE 300 KM/H MEANS VANCOUVER TO PORTLAND IN 3.5 HOURS COMFORT, LEGROOM, RECLINING SEATS AND SMOOTH RIDE FREQUENT AND RELIABLE, NOT AFFECTED BY TRAFFIC
    • MODERN HIGH SPEED RAIL IS SUCCESSFUL AROUND THE WORLD.
    • EUROSTAR, ICE & TGV ARE EXAMPLES OF HIGH-SPEED RAIL BRANDS.
    • CASCA ISPACIFIC NORTHWESTHIGH SPEED RAIL.
    • CASCA CONNECTS URBAN CENTRES; IS INTEGRATED WITH TRANSIT.
    • NAMING INSPIRED BY HISTORICAL “CASCADIAN“ RAILWAYS BRIEF, YET DISTINCT AND APPROPRIATE EASY TO SPELL AND PRONOUNCE ONOMATOPOETIC
    • VISIONTHE AUTHENTIC SPIRT OF COMMUNITYAND COMMON PACIFIC NORTHWEST CONNECTION.MISSIONTO PROVIDE AN EXCEPTIONAL PASSENGER EXPERIENCEAND A JOURNEY OF SPECTACULAR NATURE.
    • TICKET PACKAGE.
    • PURPOSE FORMAL TICKET PRESENTATION PROVIDE ESSENTIAL PASSENGER INFORMATION BUILD BRAND EQUITY, A POTENTIAL SOUVENIR PIECE BE CLEAR AND EASY TO READ AND UNDERSTAND
    • ROUTE GUIDE.
    • PURPOSE EDUCATE CONSUMERS ON HIGH SPEED RAIL MARKET THE CASCA BRAND INFORM PASSENGERS ON TRAVEL PROCEDURES PROMOTE TRANSPORTATION ALTERNATIVES
    • THANK YOUQUESTIONS AND FEEDBACK.