YMCA Watford <br />Board session:<br />Opportunities and Risks<br />
55<br />A happy man!<br />Charity adviser<br />- Wide variety of clients<br />Manager for over 30 years<br />Previously le...
Opportunities and risks  -the culmination of the session!<br />Reached by 10 bite-size sessions, <br />around 10 minutes e...
Style… <br />
Rabbiting on…<br />
Watership Down…<br />
From known to unknown<br />From familiar to unfamiliar<br />From comfortable to uncomfortable<br />From safe to…<br />Jour...
What’s it like here?<br /><ul><li>Where are we now as a business?</li></ul>Where are we now as to income streams?<br />Whe...
spectrum<br />
The NCVO income spectrum<br />
What’s our mix?<br />
How important is Government funding to you?<br />A: not very – just a few pennies <br />B: a little bit – around 10%<br />...
Brink of change<br />
How are we feeling about likely cuts in income from                  Govt right now? <br />bothered<br />Very worried<br /...
There is life after government funding<br />Not	 going to talk about sinking<br />
Where does it come from?<br />What is it for?<br />Group exercise...<br />What government funding are we talking about?<br />
a statutory function <br />– something government is required/ supposed to do<br />We should not relieve the state of its ...
Are they appropriate for us?<br />Or inappropriate?<br />What’s the scale we’re measuring that on?<br />Other <br />things...
Multiple bottom lines<br />
Money not the only measure?<br />Vision & mission document<br />What are our real measures of success?<br />Multiple botto...
And reported to the Board?<br />How are they counted<br />
Re-shape<br />Replace<br />Sink<br />Responses to the challenge ahead…<br />
Change the project<br />But may have been defined by the funder – its their project, not yours!<br />We face the challenge...
Easy ways<br />Reduce<br />Redundancy<br />Hard way<br />Re-engineer<br />Reshape<br />
Change the source of the project’s income<br />Different sources have different requirements<br />2: Replace<br />
Changing income type may require changes ~ of attitudes, culture and skills required<br />Different activity<br />Differen...
Do you have the skills?<br />Do you have people - on staff or board- with the skills?<br />Skills to attract funds are dif...
Gotta  need the money…!<br />By Way 1: First rule of fundraising<br />Cash on hand £1,557,000<br />Total assets £3,688,000...
A little further down the by-way: 5 key questions in fundraising<br />Who are you?<br />What do you do?<br />What do you w...
From consumption to participation<br />Power and wealth now come from involvement of many<br />By Way 2: Mega trend…<br />
Opportunity:membership gives us a route to empowerment and participation<br />
Blue ocean strategy, a quick intro…<br />
A heavy summary of a summary…<br />
Blue Ocean<br />Go somewhere new<br />Find it intelligently<br />Bravery can lead to big success!<br />
risk pic…<br />
Risk assessments – participative identification and scoring<br />What can go wrong?<br />
Excel grid<br />
We have considered opportunities and risks<br />What changes do we have to contemplate, and which do we have to pursue?<br...
Prepare to work hard<br /><ul><li>Strategy
Mission
Purpose
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YMCA Watford Opportunities and risks

  1. 1. YMCA Watford <br />Board session:<br />Opportunities and Risks<br />
  2. 2. 55<br />A happy man!<br />Charity adviser<br />- Wide variety of clients<br />Manager for over 30 years<br />Previously led on strategic <br /> business development in YMCA England<br />Vice Chair Governors Leyton 6th Form College<br />(until recently) Chair of East London Community Foundation<br />Passionate about young people<br />Paul Whitnall<br />
  3. 3. Opportunities and risks -the culmination of the session!<br />Reached by 10 bite-size sessions, <br />around 10 minutes each<br />Format<br />
  4. 4. Style… <br />
  5. 5. Rabbiting on…<br />
  6. 6. Watership Down…<br />
  7. 7. From known to unknown<br />From familiar to unfamiliar<br />From comfortable to uncomfortable<br />From safe to…<br />Journey<br />
  8. 8. What’s it like here?<br /><ul><li>Where are we now as a business?</li></ul>Where are we now as to income streams?<br />Where are we now? <br />
  9. 9. spectrum<br />
  10. 10. The NCVO income spectrum<br />
  11. 11. What’s our mix?<br />
  12. 12. How important is Government funding to you?<br />A: not very – just a few pennies <br />B: a little bit – around 10%<br />C: around a third of our income<br />D: pretty important – maybe 50-60%<br />E: big big part of our income – over 75%<br />Is that how you want it to be?<br />Why and how have you allowed it to become that way?<br />
  13. 13. Brink of change<br />
  14. 14. How are we feeling about likely cuts in income from Govt right now? <br />bothered<br />Very worried<br />concerned<br />Panic!<br />cool<br />
  15. 15. There is life after government funding<br />Not going to talk about sinking<br />
  16. 16. Where does it come from?<br />What is it for?<br />Group exercise...<br />What government funding are we talking about?<br />
  17. 17. a statutory function <br />– something government is required/ supposed to do<br />We should not relieve the state of its responsibilities<br />Exercise – what might this include?<br />Education; prison; physical and mental health; etc etc<br />But what if state provision is inadequate??<br />Govt gotta do what Govt gotta do <br />
  18. 18. Are they appropriate for us?<br />Or inappropriate?<br />What’s the scale we’re measuring that on?<br />Other <br />things <br />matter<br />Are there Opportunities here…?<br />
  19. 19. Multiple bottom lines<br />
  20. 20. Money not the only measure?<br />Vision & mission document<br />What are our real measures of success?<br />Multiple bottom lines…<br />
  21. 21. And reported to the Board?<br />How are they counted<br />
  22. 22. Re-shape<br />Replace<br />Sink<br />Responses to the challenge ahead…<br />
  23. 23. Change the project<br />But may have been defined by the funder – its their project, not yours!<br />We face the challenge to determine our own shape<br />What will we do<br />What will it look like<br />1: Re-shape<br />
  24. 24. Easy ways<br />Reduce<br />Redundancy<br />Hard way<br />Re-engineer<br />Reshape<br />
  25. 25. Change the source of the project’s income<br />Different sources have different requirements<br />2: Replace<br />
  26. 26. Changing income type may require changes ~ of attitudes, culture and skills required<br />Different activity<br />Different management skills<br />Different governance attitudes and approaches<br />Different types demand different characteristics<br />
  27. 27. Do you have the skills?<br />Do you have people - on staff or board- with the skills?<br />Skills to attract funds are different in each segment...<br />
  28. 28. Gotta need the money…!<br />By Way 1: First rule of fundraising<br />Cash on hand £1,557,000<br />Total assets £3,688,000<br />Profit last year: £390,000<br />Oh!- You’re disqualified!<br />What should you do?<br />
  29. 29. A little further down the by-way: 5 key questions in fundraising<br />Who are you?<br />What do you do?<br />What do you want to do?<br />What difference will it make (and to whom)?<br />What will it cost (and who will pay for it)?<br />
  30. 30. From consumption to participation<br />Power and wealth now come from involvement of many<br />By Way 2: Mega trend…<br />
  31. 31. Opportunity:membership gives us a route to empowerment and participation<br />
  32. 32. Blue ocean strategy, a quick intro…<br />
  33. 33. A heavy summary of a summary…<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. Blue Ocean<br />Go somewhere new<br />Find it intelligently<br />Bravery can lead to big success!<br />
  43. 43. risk pic…<br />
  44. 44. Risk assessments – participative identification and scoring<br />What can go wrong?<br />
  45. 45. Excel grid<br />
  46. 46. We have considered opportunities and risks<br />What changes do we have to contemplate, and which do we have to pursue?<br />Who is your hunter, chasing down a re-shaped future?<br />So..<br />
  47. 47. Prepare to work hard<br /><ul><li>Strategy
  48. 48. Mission
  49. 49. Purpose
  50. 50. Outcomes
  51. 51. Beneficiaries
  52. 52. Evidenced improvements
  53. 53. Added value
  54. 54. Value for money
  55. 55. Presentation
  56. 56. Persuasion</li></li></ul><li>If you can’t do it<br />Get help<br />It has got to be done<br />paul.whitnall@googlemail.com<br />Help is available<br />
  57. 57. paul.whitnall@googlemail.com<br />Thank you...<br />
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