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Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
Personal branding karen kang marketingcampsv preso
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Personal branding karen kang marketingcampsv preso

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Karen Kang shares her knowledge about personal branding and how it can help you accelerate your career.

Karen Kang shares her knowledge about personal branding and how it can help you accelerate your career.

Published in: Career
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  • 1. PERSONAL BRANDING FORENTREPRENEURS@KarenKang#BrandingPaysMCSV ! © 2012 Karen Kang All Rights Reserved 1
  • 2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
  • 3. What Do These Brands Have in Common?Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
  • 4. Be Bold Add ValueEvidence ! © 2012 Karen Kang All Rights Reserved 4
  • 5. Delivering HappinessZappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
  • 6. VisionPersonal StoryConsistent ID ! © 2012 Karen Kang All Rights Reserved 6
  • 7. How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
  • 8. Positioning StatementGoal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
  • 9. Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
  • 10. For A StrongEntrepreneur Brand  Bold, New Ways to Add Value  Content, Evidence  Unique Vision  Personal Story  Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
  • 11. Bake the Cake,Then Ice ItCake = Rational valueIcing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
  • 12. What’s Your Cakeand Icing? ! 12 © 2012 Karen Kang All Rights Reserved
  • 13. Define Your BrandStrategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
  • 14. Portable Branding  Monitor your online brand  Help influencers brand you  Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
  • 15. Ideas to Brand Yourself  Be an expert  Leverage content  Ecosystem validation  Give back  SMILE ! 15 © 2012 Karen Kang All Rights Reserved
  • 16. Guide Your Brand, orBe Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
  • 17. Be Your Own BrandManager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
  • 18. Book Coming January 2013!Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
  • 19. Free Branding Tips andNewsletterLeave me your business cardAsk me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
  • 20. Take Charge of YourEntrepreneur Brand Go for it! Go for it! ! 20 © 2012 Karen Kang All Rights Reserved

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