• Like
Art of social media tracy sestili - marketing camp2012
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Art of social media tracy sestili - marketing camp2012



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. The Art of Social Media #MCSVART @tracysestili MarketingCamp SV 2012
  • 2. BECOMINGA THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
  • 3. Content Consumption• Where & How are people consuming content about your industry?• Where & How do they share content about your industry?
  • 4. Who hangs out where?Greater than 35 years old• 55% of Twitter• 63% of Pinterest• 65% of Facebook• 79% of LinkedIn• LinkedIn avg age 44.2 yrs• Facebook avg age is 40.5 yrs• Twitter avg age 37.3 yrs
  • 5. Who Hangs Out Where Cont’dMale Female• Slashdot (87%) • Pinterest (79%)• Hacker News (77%) • Goodreads (70%)• Stack Overflow (76%) • Blogger (66%)• Facebook (40%) • Facebook (60%)• Twitter (40%) • Twitter (60%)Source: Ping.com(U.S. data only)
  • 6. Your Social ResponsibilitySmart Brands Build Trust
  • 7. Engage• It’s the only FREE way to continue to stay in the newsfeed on Facebook• It develops brand trust/loyalty/virality• Ask a question
  • 8. Sharing Appropriate Amount• Facebook – 1x per day – max• Twitter – 5-10xs per day minimum• Google+ - 2-4xs per day• Pinterest – regularly• LinkedIn – 1x per day, + groups
  • 9. Differentiate Your Content• Categorize your content: – Conversational – Educational – Promotional
  • 10. Create a Content/Editorial Calendar
  • 11. Load Balance vs Automation  Find a social media management tool that works for you  Schedule a time on your calendar to use it  DO NOT OVERAUTOMATEFinancial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
  • 12. Give a Call-to-Action• Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
  • 13. Capture Leads• Build a list – Email Widget – Landing page• Offer freebies• Future marketing oppty• Tweet/Post/Share it
  • 14. Measure, Recalibrate & Repeat
  • 15. Top 10 Mistakes1. Not listening2. Sharing too much3. Not posting enough4. Spending too much time on social5. Over automating6. Posting same message to many channels7. Not giving a call-to-action8. Ignoring your constituents9. Not capturing leads10. Not creating a content calendar
  • 16. What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog