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Art of social media tracy sestili - marketing camp2012
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Art of social media tracy sestili - marketing camp2012

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Transcript

  • 1. The Art of Social Media #MCSVART @tracysestili MarketingCamp SV 2012
  • 2. BECOMINGA THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
  • 3. Content Consumption• Where & How are people consuming content about your industry?• Where & How do they share content about your industry?
  • 4. Who hangs out where?Greater than 35 years old• 55% of Twitter• 63% of Pinterest• 65% of Facebook• 79% of LinkedIn• LinkedIn avg age 44.2 yrs• Facebook avg age is 40.5 yrs• Twitter avg age 37.3 yrs
  • 5. Who Hangs Out Where Cont’dMale Female• Slashdot (87%) • Pinterest (79%)• Hacker News (77%) • Goodreads (70%)• Stack Overflow (76%) • Blogger (66%)• Facebook (40%) • Facebook (60%)• Twitter (40%) • Twitter (60%)Source: Ping.com(U.S. data only)
  • 6. Your Social ResponsibilitySmart Brands Build Trust
  • 7. Engage• It’s the only FREE way to continue to stay in the newsfeed on Facebook• It develops brand trust/loyalty/virality• Ask a question
  • 8. Sharing Appropriate Amount• Facebook – 1x per day – max• Twitter – 5-10xs per day minimum• Google+ - 2-4xs per day• Pinterest – regularly• LinkedIn – 1x per day, + groups
  • 9. Differentiate Your Content• Categorize your content: – Conversational – Educational – Promotional
  • 10. Create a Content/Editorial Calendar
  • 11. Load Balance vs Automation  Find a social media management tool that works for you  Schedule a time on your calendar to use it  DO NOT OVERAUTOMATEFinancial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
  • 12. Give a Call-to-Action• Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
  • 13. Capture Leads• Build a list – Email Widget – Landing page• Offer freebies• Future marketing oppty• Tweet/Post/Share it
  • 14. Measure, Recalibrate & Repeat
  • 15. Top 10 Mistakes1. Not listening2. Sharing too much3. Not posting enough4. Spending too much time on social5. Over automating6. Posting same message to many channels7. Not giving a call-to-action8. Ignoring your constituents9. Not capturing leads10. Not creating a content calendar
  • 16. What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog