Load Balance vs Automation Find a social media management tool that works for you Schedule a time on your calendar to use it DO NOT OVERAUTOMATEFinancial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
Give a Call-to-Action• Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
Capture Leads• Build a list – Email Widget – Landing page• Offer freebies• Future marketing oppty• Tweet/Post/Share it
Top 10 Mistakes1. Not listening2. Sharing too much3. Not posting enough4. Spending too much time on social5. Over automating6. Posting same message to many channels7. Not giving a call-to-action8. Ignoring your constituents9. Not capturing leads10. Not creating a content calendar
What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog