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  • 1. 95 Theses Thesis 36, Thesis 37, Thesis 38, Thesis 39, Thesis 40, Thesis 41, Thesis 42
  • 2. Companies must ask themselves where their corporate cultures end.
    • The things that companies did ever since they started in the business and marketing world has not changed ever since back then.
    • The employees work as long as they can and they are not given the proper care that they should deserve from all the work that they are giving and doing for the company.
    • What the companies do not know is that they should open up a bit and let new innovations and development to flow inside their company.
    • That is why companies should now consider changes to be in their system because at the end, they are the ones who would benefit from it.
  • 3. If their cultures end before the community begins, they will have no market.
    • They should accept the changes now because if they would be late on changing their culture, their customers and markets would be gone.
    • The markets who are much intelligent and informed about the world of retailing and business would also want the change because it would be the way for them to give out what they think and they could give out ideas and suggestions for the betterment of the company.
    • They want communication between them because through conversation, they can share information and it will be for the company’s benefits.
  • 4. Human communities are based on discourse—on human speech about human concerns.
    • If they would want this change, companies should first understand and learn human speech for them to be successful in communicating and conversing with their beloved customers.
    • They should learn this because the speech that they know which gibberish is for the customers is no good at all.
    • They need this communication because it would be the gateway for them to know about the customers’ thoughts and suggestions about the product and service given out.
  • 5. The community of discourse is the market.
    • That is why companies should converse and communicate with their consumers and customers because without them they are nothing.
    • Without people to buy and purchase the goods and services that they hade produced, it would just be a waste of resources and time.
    • A lot of companies have disregarded their customers and focused mainly on their profits and income which resulted to the closing of their beloved company.
  • 6. Companies that do not belong to a community of discourse will die.
    • The companies who do not want to communicate and exchange information with their customers and consumers will soon enough close their company and move on to other things.
    • What companies should really focus their attention to is the quality of the product and service that they are offering to the customers and consumers all over the world.
    • Companies should think of it as a mirror in a sense that whatever what you do to the customers, that things that you did would also happen to you.
  • 7. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
    • They are not giving out much attention to their competitors but they are focusing much more on their employees and customers or markets.
    • They should focus mainly about their customers then their competitors and finally the information that employees are having about the company.
    • The customers are the lifeline of business all over the world that is why it should be given the outmost importance and care.
  • 8. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
    • The markets who communicate with each other gain a lot of information and knowledge from each other through talking and sharing.
    • Overall, the networked markets are intelligent and informative enough to know what is right and wrong when they are doing transactions and exchanging stuffs and money for a product.
    • This conversation and communication that they use gives them the privilege to communicate with customers to know what they truly want and need.