Companies must ask themselves where their corporate cultures end.
The things that companies did ever since they started in the business and marketing world has not changed ever since back then.
The employees work as long as they can and they are not given the proper care that they should deserve from all the work that they are giving and doing for the company.
What the companies do not know is that they should open up a bit and let new innovations and development to flow inside their company.
That is why companies should now consider changes to be in their system because at the end, they are the ones who would benefit from it.
If their cultures end before the community begins, they will have no market.
They should accept the changes now because if they would be late on changing their culture, their customers and markets would be gone.
The markets who are much intelligent and informed about the world of retailing and business would also want the change because it would be the way for them to give out what they think and they could give out ideas and suggestions for the betterment of the company.
They want communication between them because through conversation, they can share information and it will be for the company’s benefits.
Human communities are based on discourse—on human speech about human concerns.
If they would want this change, companies should first understand and learn human speech for them to be successful in communicating and conversing with their beloved customers.
They should learn this because the speech that they know which gibberish is for the customers is no good at all.
They need this communication because it would be the gateway for them to know about the customers’ thoughts and suggestions about the product and service given out.