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Slides 29 - 35 Presentation Transcript

  • 1. Slides 29 – 35
  • 2. Elvis said it best: "We can't go on together with suspicious minds."
    • What Elvis Presley wanted to say in Lehman’s Term is that both persons cannot have a good relationship if they are having doubts and uncertainties to each other.
    • The trust between the two should be tight and strong for both of them to have a good relationship.
    • This relationship is not that difficult to handle, just give what the consumers and customers truly want and need and that will keep them always coming back for more.
  • 3. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
    • The way companies treat their consumers or customers is not effective as what they seem.
    • They are not meeting the expectations that the consumers are having towards them. The consumers are having doubts about the products being produced by the corporations.
    • This makes the corporations lose some profits and much worse, consumers and clients. Without people to purchase and buy their products, they are as good as nothing at all.
  • 4. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"
    • The information that consumers are gaining from the internet has made them a credible factor that they are now earning the courage to step up and tell what are the things they think about the companies or corporations.
    • Customers and consumers use it as a gauge whether they will continue purchasing a specific product to that particular company or corporation.
    • The companies and corporations on the other side, use it to gauge the popularity and success of their products.
  • 5. Smart markets will find suppliers who speak their own language.
    • It gave the people free information and vast knowledge to gain which in time made them intelligent and wise.
    • It has changed how they think about product specifications and what to expect properly from a specific product.
    • The intelligent consumers and customers today wants to have their money’s worth the product that they will purchase from the suppliers or companies.
    • The consumers and customers have now gained the advantage over the companies and corporations because they have gained a lot of information and knowledge from the internet.
  • 6. Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.
    • Whenever companies talk to their customers and clients, they are talking to them with a voice which is very difficult to decipher.
    • They want them to have a complicated time understanding what they are saying for the customers to be bothered and ignore what they are saying and just buy their products.
    • Communication is very important between customer and companies for them to have a great relationship with each other.
    • Having a link with the people who purchases products from them is a great asset for a company or retailer to hold.
  • 7. To speak with a human voice, companies must share the concerns of their communities.
    • Communication and conversations between customers and retailers are vital parts when committing trade and transaction.
    • It is needed because the link between each other is essential for both of them to be synchronized and for both of them to feel the trust and confidence with each other.
    • They should feel what their customers feel, breathe what they breathe, and live how they live.
    • In other words, they should be one with their customers.
  • 8. But first, they must belong to a community.
    • They should be their own customers first to know what the things are that their customers truly feel and knows.
    • They should know that customers and clients wants to have their money’s worth from the things that they are exchanging it for.
    • Companies should communicate with other people outside their fortress and great wall to be able to accomplish these things.
    • They should break this wall and let the consumers and customers flow in to give out their ideas and suggestions.