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    Slide 25 Slide 25 Presentation Transcript

    • Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
      • They are disregarding the market or client’s perspective about the product making it somehow useless because first of all, the products that they are making and creating are for the customers themselves.
      • They are just happy to produce stuff not knowing its uselessness to the eyes of the markets or clients.
      • This time spent is worth it because they are receiving information from those who will use the product.
      • They can produce a lot of profits and income not just for a short period of time but will last a long period if they continue to communicate and converse with their markets and clients.