Web 2.0 for business owners

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A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.

This was part of NSW Small Business Month in September 2008.

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  • Web 2.0 for business owners

    1. 1. GOLD SPONSORS SILVER SPONSORPLATINUM SPONSORS Web 2.0 for free Paul Wallbank
    2. 2. 2 What is web 2.0? Web 2.0 brings software and Internet tools onto the web browser  Very little is really new. All of these tools existed earlier  Shared applications: Cloud computing  Most data is saved in the cloud  2600 tools listed in early September  Web 3.0 is on the way
    3. 3. 3 What does web2.0 offer business? Three main business uses  As a marketing tool – Showing your expertise – Improving your visibility  Enhancing productivity with shared applications – Moving databases, contact lists online.  Making money from advertising – Setting up an information site – Aim to make money from it
    4. 4. 4 Making money from advertising  A full time business  Most find the returns disappointing  To succeed, players need a niche  Design and SEO are essential  Increasingly a big business field
    5. 5. 5 Shared applications Help you with existing business processes  Free for entry level  Scalable  No capital investment  Cost effective Examples  37 signals  Zoho  Google  Yahoo!
    6. 6. 6 37 Signals Productivity software Belief in keeping things simple  Backpack: Calendar sharing and collaboration – Equivalent of Outlook, Exchange  Highrise: Contact management and CRM – Replaces ACT! or BCM  Basecamp: Project management – MS Project  Free for basic accounts
    7. 7. 7 Zoho Office productivity  Writer, spreadsheets  Invoicing software  Database management  Free for basic accounts  Scales with business  Add services as you need them
    8. 8. 8 Google The gorilla in the room  Google Docs and Apps  Google webmaster tools  Google Local  YouTube  Most services totally free  Perpetual beta
    9. 9. 9 Yahoo! Falling behind but some useful tools  Yahoo!Mail and Messenger  Directory  Flickr!  All free
    10. 10. 10 Web2.0 as a marketing tool This is the most powerful Internet tool for small business  Often Free or cheap  Fast  Effective way to drive traffic  Can be a ready made website
    11. 11. 11 What is online Marketing? Marketing is simply telling your story  Who  What  Where  When  Why Web 2.0 tools  Blogging  YouTube  Social networking
    12. 12. 12 Using blogs What are blogs?  Simply online diaries  A way to tell your story Using blogs  Communicate to customers  get your message out  get feedback from customers  present your expertise  Be an advocate
    13. 13. 13 Communicating to your customers Il Solito Posto  Based in Central Melbourne  Customers are busy office workers  Posts daily specials as a blog  Free and simple to do
    14. 14. 14 Get your message out Now we are talking  Telstra’s message board  Profile products  Great outlet for testimonials  Allows Telstra to make their points  Can be over aggressive
    15. 15. 15 Get feedback from customers Dell Ideastorm  Realised they needed better feedback  Invite comment from customers  Act on the suggestions
    16. 16. 16 Being an expert and an advocate The Newsagency Blog  Software developer and newsagent owner  Newsagents are a difficult group to communicate to  The industry has unique challenges  Presents Mark Fletcher as both an expert and an advocate  Gives his software company a big advantage over the opposition.
    17. 17. 17 Setting up a blog Blogging platforms  Wordpress – Simple – Incredible range of templates – Extremely flexible  Blogger – Not quite as flexible – Very quick to setup – Integrated into Google
    18. 18. 18 Social networking  Contact management  Networking  Promote your business  Examples of social networking sites – LinkedIn – Facebook – MySpace
    19. 19. 19 Streaming media Podcasting Vodcasting  Circus Oz: Thirty years of archived material put onto youtube  Good way of showing your expertise  An intimate way of communicating  A very time intensive process  Dubious effectiveness.  To date conversion rates are poor.
    20. 20. 20 Web 2.0 for business  Very useful business tools  Great marketing tool  Remote worker paradise  Still in it’s early stages  Free or cheap  Grows with your business You must have the basic marketing tools.
    21. 21. GOLD SPONSORS SILVER SPONSORPLATINUM SPONSORS Web 2.0 for Free www.paulwallbank.com

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