Pricing your business product and services
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Pricing your business product and services

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This was a short presentation intended for the Young Entrepreneur Mentoring course I assisted with. Pricing a business' products, goods and services is a key aspect which many proprietors and ...

This was a short presentation intended for the Young Entrepreneur Mentoring course I assisted with. Pricing a business' products, goods and services is a key aspect which many proprietors and entrepreneurs don't get right and causes problems as the business grows.

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  • Pricing your services
  • Most people don’t understand the cost of doing business.
  • Our price structures determine our position in the market place; think Hyundai versus Toyota versus BMW.
  • Markets are polarising; the middle of the market is evaporating as customers either move to premium or cheap products. The computer industry is a good example, HP and Dell have gone cheap while Apple have claimed the premium ground. Where can you make money?

Pricing your business product and services Presentation Transcript

  • 1. Pricing your products
  • 2. People have strange ideas
  • 3. Understanding costs
  • 4. Where do we want to be in the marketplace?
  • 5. Our changing markets Old model New model
  • 6. U-Curve
  • 7. In summary
    • Know your costs
    • Identify your market position
    • Watch market trends
    • Be flexible to adapt