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Leading communities in_the_digital_era

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A presentation given to the Australian Seniors Computer Clubs Association National Convention on the 8th September 2010. …

A presentation given to the Australian Seniors Computer Clubs Association National Convention on the 8th September 2010.

The presentation, as part of a breakout session, was designed to get the audience of community leaders discussing how they can use online tools, software as a service and social media to provide leadership to their groups.

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  • we all know people who aren't online but the numbers are dropping pew survey yellow pages survey The Internet is becoming the new town or village square
  • we're pretty well ubiquitious the final group is seniors that's growing fast Nielsen reports Australians spend more time online (avg 6 hrs) than other countries Social media uptake is huge
  • internationally watching trends price matching self education news travels fast (United breaks guitars)
  • holding politicians, business leaders accountable YOU (image pointing at audience)
  • liability defamation legal and moral rules online is just the same as offline damage is greater: news travels faster, wider and quicker reputation permanent record
  • people are moving offline the online and offline worlds are complimentary
  • recruitment lobbying advocacy resource forum clearing house
  • online engagement social media tools web listings SEO/directories be nimble and dynamic add value to your community be a strong, confident voice

Transcript

  • 1. Leading Communities in a digital era Australian Seniors Computer Clubs Association 8 September 2010 http://www.sxc.hu/profile/Stefan
  • 2. online communities
  • 3. Australian Internet Usage
  • 4. People are talking
  • 5. accountability
  • 6. Risks
  • 7. taking it offline
  • 8. online opportunities
  • 9. guiding your communities
  • 10. paulwallbank.com www.paulwallbank.com