TOP 10 Learning Questions for Analyzing Consumer Markets Chapter 6 Paul Vincent D. Fajardo May 2010
1. Consumer behavior is the study of how individuals, groups and organizations select, buy,  use and dispose of goods, ser...
2.  A  Consumer’s buying behavior is influenced by cultural, social and _____ factors. <ul><li>Personal </li></ul><ul><li>...
3. The following are particularly important influences on consumer buying behavior except <ul><li>Culture </li></ul><ul><l...
4.  The following are social factors which affect our buying behavior except <ul><li>Reference groups </li></ul><ul><li>Fa...
5. Which of the following is true? <ul><li>An opinion leader is the person who offers informal advice or information about...
6.  Which of the following is false? <ul><li>A person participates only in one group. </li></ul><ul><li>A role consists of...
7. A person admiring a neighbor’s new car is an example of <ul><li>Problem recognition </li></ul><ul><li>Information searc...
8.  A person browsing the internet, looking for reading materials, asking friends to learn about a product is an example o...
9.  Laptop- processor speed, memory capacity, video card, wifi, bluetooth is an example of  <ul><li>Evaluation of alternat...
10.  A delighted consumer is an example of <ul><li>Postpurchase satisfaction  </li></ul><ul><li>Postpurchase dissatisfacti...
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Transcript of "Fajardo top 10 learning questions"

  1. 1. TOP 10 Learning Questions for Analyzing Consumer Markets Chapter 6 Paul Vincent D. Fajardo May 2010
  2. 2. 1. Consumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their ___ and ______. <ul><li>Needs </li></ul><ul><li>Wants </li></ul><ul><li>Demands </li></ul><ul><li>Needs, Wants or Demands </li></ul><ul><li>Stated and Unstated Needs </li></ul>
  3. 3. 2. A Consumer’s buying behavior is influenced by cultural, social and _____ factors. <ul><li>Personal </li></ul><ul><li>Psychological </li></ul><ul><li>Emotional </li></ul><ul><li>Individual </li></ul><ul><li>Special </li></ul>
  4. 4. 3. The following are particularly important influences on consumer buying behavior except <ul><li>Culture </li></ul><ul><li>Subculture </li></ul><ul><li>Social Class </li></ul><ul><li>Morale and Welfare </li></ul>
  5. 5. 4. The following are social factors which affect our buying behavior except <ul><li>Reference groups </li></ul><ul><li>Family </li></ul><ul><li>Roles and Status </li></ul><ul><li>Countrymen </li></ul>
  6. 6. 5. Which of the following is true? <ul><li>An opinion leader is the person who offers informal advice or information about a specific product or product category. </li></ul><ul><li>Opinion leaders are not socially active. </li></ul><ul><li>The family is the least important consumer buying organization in society. </li></ul><ul><li>The family of orientation consists of great grand parents. </li></ul><ul><li>An indirect influence on everyday buying behavior is the family of procreation. </li></ul>
  7. 7. 6. Which of the following is false? <ul><li>A person participates only in one group. </li></ul><ul><li>A role consists of the activities a person is expected to perform. </li></ul><ul><li>Each role carries a status. </li></ul><ul><li>A buyer’s decisions are influenced by personal characteristics. </li></ul><ul><li>Our taste in food, clothes, furniture and recreation is often related to our age. </li></ul>
  8. 8. 7. A person admiring a neighbor’s new car is an example of <ul><li>Problem recognition </li></ul><ul><li>Information search </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase decision </li></ul><ul><li>Post purchase behavior </li></ul>
  9. 9. 8. A person browsing the internet, looking for reading materials, asking friends to learn about a product is an example of <ul><li>Information search </li></ul><ul><li>Problem recognition </li></ul><ul><li>Evaluation of alternatives </li></ul><ul><li>Purchase Decision </li></ul><ul><li>Postpurchase behavior </li></ul>
  10. 10. 9. Laptop- processor speed, memory capacity, video card, wifi, bluetooth is an example of <ul><li>Evaluation of alternatives </li></ul><ul><li>Problem recognition </li></ul><ul><li>Information search </li></ul><ul><li>Purchase decision </li></ul><ul><li>Postpurchase behavior </li></ul>
  11. 11. 10. A delighted consumer is an example of <ul><li>Postpurchase satisfaction </li></ul><ul><li>Postpurchase dissatisfaction </li></ul><ul><li>Postpurchase action </li></ul><ul><li>Postpurchase use and disposal </li></ul>

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