Launch your Brand in London
 

Launch your Brand in London

on

  • 540 views

 

Statistics

Views

Total Views
540
Views on SlideShare
540
Embed Views
0

Actions

Likes
1
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Launch your Brand in London Launch your Brand in London Presentation Transcript

    • Case study Abercrombie & Fitch • Hollister • Gilly Hicks Abercrombie & Fitch is one of the most successful retail brands currently trading in the UK. They’ve managed to break into the UK market in the last four years, despite one of the most unsettled economic climates in history. Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Republic Asics Donna Karan D&G Hamley’s But their success is no accident… As is the Abercrombie way, careful HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French planning and meticulous attention to detail was at the root of it. Connection House of Fraser Top Shop Nike Esprit Apple Selfridges The flagship store opened in March 2007 adjacent Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s to Savile Row, a location with a globally renowned Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer tailoring heritage, yet untested as a mainstream retailing location. Abercrombie’s vision was spot Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of on, of course, and the store has proved a huge Fraser Top Shop Nike Esprit Apple Selfridges Hollister John Lewis Paul success – a genuine brand builder with tangible Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan influence well beyond London and the UK. D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh It took A&F a further year before deciding on Aldo Mexx French Connection House of Fraser Top Shop Nike Esprit their next move. A busy year, during which they took time to really get under the skin of the UK consumer market and figure out how Your brand in the UK Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan D&G Hamley’s HMV Marks best to position their product range and make & Spencer Footlocker MUJI Gap Schuh Aldo Mexx FrenchaConnection making your vision reality an impact. Contact House of Fraser Top Shop Nike Esprit Apple Selfridges Hollister John The wait was worth it. They now have 28 stores for their sub brand Ray Dowse Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Hollister which is trading fantastically and more are in the pipeline. Its Director, Retail Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI sister brand Gilly Hicks, specialising in underwear and care products, has ray.dowse@capita.co.uk Gap Schuh Aldo Mexx French Connection House of Fraser Top Shop also opened successfully and is looking to expand. Alan Dornford Nike Esprit Apple Selfridges Hollister Republic John Lewis Paul Smith We are delighted to have been advisor to Abercrombie & Fitch Director, Markets Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan D&G through every step of this journey. alan.dornford@capita.co.uk Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Tel: +44 (0)20 7544 2000 Mexx French Connection House of Fraser Top Shop Nike Esprit Apple © Capita Symonds 2011. All rights reserved.2011.06_Launch your brand in the UK_Flyer_Final.indd 1 23/06/2011 09:41
    • 1 Getting to know your brand vision 6 Advising on the implications of UK property law Essentially we need to understand the essence of your brand and plans British occupational law is both unique and complicated. Our team for growth. When your future business and marketing objectives are includes qualified Chartered Surveyors and members of the Royal clear to us, we’ll be ready to start the process of securing and opening Institution of Chartered Surveyors. Our experience and knowledge in a store to launch your brand in the UK. UK property law underpins our advice. We are passionate about building relationships with retailers 2 Building a bespoke team to realise your dreams 7 Liaising with solicitors We have planning, leasing and management specialists as well as Regular contact with you and your legal advisor is essential to ensure We want to help you generate real and long lasting excitement designers, architects, project managers, accoustic specialists, energy that costs are minimised and to speed up the acquisition process. for your brand in the UK. and environmental consultants, telecoms advisors, health and safety specialists and even landscape gardeners! No project is too big or Our strategy is to thoroughly understand your vision for too small. 8 Liaising with your marketing team 10 ways we can growing the brand and to identify the perfect site and Your PR and marketing team will need support from everyone involved location where you’ll capture the hearts and minds of the with the store launch. Our team has a wealth of marketing experience UK’s brand‑hungry consumer. and will be able to provide useful advice in the run up to store openings and for on-going communication campaigns. We have over 200 specialist services, all under one roof, providing innovative commercial solutions. We’ll analyse all the key data for the market location we’ve identified, produce a robust master plan for your launch 3 Finding the right location help to launch your brand. You’ll receive our recommendations for retail locations with all the and secure property on the best possible terms to suit your fundamentals including accessibility, footfall, perception and rental growth plan. comparisons. We want to make your decision as simple and as easy as possible. 9 Supporting services Retail is at the heart of who we are Dedicated departments are available to assist you in all aspects of and what we do 4 Securing you the right store your business including shop fitting, employment, logistics, storage, We are experienced in helping retailers analyse and evaluate the size, distribution and PR to ensure your entrance to the UK market is shape and store configuration to ensure that you choose the one that carefully planned and effective. will serve your brand best. 10 Ongoing property management and rent review advice 5 Negotiating the best financial terms Our experience in managing retail portfolios for some of the UK’s Our team is well versed in negotiating leases and meets regularly with largest retailers makes sure you will be regarded as the tenant major landlords across the UK. of choice.2011.06_Launch your brand in the UK_Flyer_Final.indd 2 23/06/2011 09:41