20110124 Masterclass Twitter - The Hague University
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20110124 Masterclass Twitter - The Hague University

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Slides of my masterclass for students of International Communication Management at The Hague University. This masterclass was part of the week-long Social Media Experience event.

Slides of my masterclass for students of International Communication Management at The Hague University. This masterclass was part of the week-long Social Media Experience event.

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  • “Deze trein maakt een kop” -> verandert van rij
  • Ingrid Thijssen, Gerjan Vasse

20110124 Masterclass Twitter - The Hague University Presentation Transcript

  • 1. Paulus VeltmanJanuary 24, 2012
  • 2. @paulusveltmanhttp://paulusveltman.nl
  • 3. Program (draft)• #lift• The basics• The power of sharing• Advanced (sort of)• Real-time communication• Business communication
  • 4. #lift
  • 5. Stuck? Come to our hotel. Special price!
  • 6. I am going by car from Amsterdam to Utrecht, 3 can join
  • 7. I reached Amsterdam save and in time. Thank you!
  • 8. Conversation, no customer support Sorry to hear that. I can’t help...
  • 9. Fake account
  • 10. @NS_online, one year laterResults:• Image improved• There are real people behind NS• Ideas for improved servicesFocus points:• Extend use of social media• Less NS lingo• Co-creation
  • 11. Tweetups
  • 12. Basics
  • 13. Complete your Profile
  • 14. Make it interesting
  • 15. Follow and get followed
  • 16. Timeline
  • 17. Tweet
  • 18. Reply / Mention
  • 19. Retweet Twitter Classic
  • 20. Direct Message
  • 21. The power of sharing
  • 22. Share your expertise
  • 23. Get others to help you
  • 24. Use the power of TwitterThe second edition of my free Twitter guide is ready
  • 25. tweetreach.com
  • 26. Recommendations
  • 27. Benefits
  • 28. And Google?
  • 29. Advanced (sort of)
  • 30. search.twitter.com
  • 31. topsy.com
  • 32. hashtags (#)
  • 33. Trending topics
  • 34. twirus.com
  • 35. Lists
  • 36. Twitter clients [demo]
  • 37. Real-time communication
  • 38. News
  • 39. Analysis
  • 40. Business commmunication
  • 41. Source: Kors van Wyngaarden – Social Media and Healthcare - Defining andImplementing Strategies
  • 42. Listen (or get thrown up)
  • 43. Inform
  • 44. Support
  • 45. Webcare
  • 46. cotweet.com
  • 47. Marketing
  • 48. Co-create
  • 49. Build a fanbase
  • 50. For sale: Inholland degrees
  • 51. Brand image
  • 52. @paulusveltmanhttp://paulusveltman.nlDeze presentatie staat op
  • 53. Twitter tools
  • 54. twittercounter.com
  • 55. klout.com
  • 56. manageflitter.com
  • 57. formulists.com