The Product Management X-Factor: How to be a Rock Star Product Manager

by Paul Young on Nov 16, 2010

10,900 views

Product Management is a tough job: we need to be business oriented, tactical, strategic, and technical all at the same time. But some people have cracked the code about how to be more effective product managers than others. What is it about these rock star product managers that separates them from the rest of us?

Over the past 10 years in product management, Paul Young has observed what makes some people successful where others fail, and boiled it down to seven product management "x-factors," that turn good people into great.

Winner of "Best Session" at Rocky Mountain ProductCamp 2010.

NOTE: Because of the limitations of SlideShare, the formatting of this presentation does not match the original. Come to ProductCamp Austin in Jan 2011 to see this presentation live. productcampaustin.org

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The Product Management X-Factor: How to be a Rock Star Product Manager — Presentation Transcript

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Second level
Third level
Fourth level
Fifth level
11/13/2010
1

The Product Management X-Factor
How to be a Rock Star Product Manager

$1.64M Bonus
Stuck in a rut

Always seems to get what they need
Manages winners
Gets poached by recruiters and promoted
“HiPo”
Has the CEO’s ear
Struggle for investment, mindshare
Gets product leftovers
Apply & fight
Justify training
Has to beg to be included

Size of Population
Effectiveness
Years of Experience

Business
Tactical
Strategic
Technical

Company
Inherited
Learned
Personal

Always Learning
Questions Authority
Street Cred
High Integrity
Delegator
Very Broad; Selectively Deep
Servant-Leader
Business-Savvy
Sees products as a business
Synthesis
Multi-Level Effectiveness
Confident
Inspires Others
Technical Chops
Pitch Artist
Executive Debater
Personality Traits
Learned Skills
Communications
Executive Acuity
PM Skills
Learned
Inherited
Whole Person
Multi-vert
Truth to Power
Story Teller
Consensus Builder
Competitive
Networker
Measurer
Master Listener
Empathetic
Charismatic
Time Selfish
Right thing vs. the Thing Right
Master Communicator
Optimist
Strategic Thinker
Pragmatist
Curious

Always Learning
Questions Authority
Street Cred
High Integrity
Delegator
Very Broad; Selectively Deep
Servant-Leader
Business-Savvy
Sees products as a business
Synthesis
Multi-Level Effectiveness
Confident
Inspires Others
Technical Chops
Pitch Artist
Executive Debater
Personality Traits
Learned Skills
Communications
PM Skills
Executive Acuity
Learned
Inherited
Whole Person
Multi-vert
Truth to Power
Story Teller
Consensus Builder
Competitive
Networker
Measurer
Master Listener
Empathetic
Charismatic
Time Selfish
Right Thing vs. the Thing Right
Master Communicator
Optimist
Strategic Thinker
Pragmatist
Curious

Personality Traits
vs.
Always Learning
Optimist
Whole Person
Servant-Leader
Charismatic
High Integrity
Curious
Confident
Competitive

vs.
Neuroticism
Manager
L
H
Extraversion
L
H
Openness
L
H
Agreeableness
Entrepreneur
L
H
Conscientiousness
L
H
Zhao, H. & Siebert, S. E. (2006). The big five personality dimensions and entrepreneurial status: A meta-analytic review. Journal of Applied Psychology, 91, 259-271.

Learned Skills
Delegator
Business-Savvy
Mutli-vert
Questions Authority
Networker
Inspires Others
Time Selfish
Strategic Thinker

Inspiration happens here.
What
How
Why
Simek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. New York: Portfolio

Product Management Skills
Measurer
Truth to Power
Pragmatist
Technical Chops
Right thing vs. the Thing Right
Views products as a business
Very Broad; Selectively Deep

$1.7B
Ford’s Q3 Profit, a 69% year-over-year increase.

Communications
Pitch Artist
Master Communicator
Synthesis
“Street Cred”
Story Teller
Master Listener

Executives who put more than two hours into preparing for a very high-stakes presentation.
25%
86%
Executives who believe that communicating clearly impacts their careers.
Distinction 2009 Presentation Survey

Executive Acuity
Executive Debater
Consensus Builder
Empathetic
Multi-level
Effectiveness

Effective executives differ widely in their personalities, strengths, weaknesses, values and beliefs. Some are born effective. But the demand is much too great to be satisfied by extraordinary talent. Effectiveness is a discipline. And, like every discipline, effectiveness can be learned and must be earned.
- Peter Drucker
Drucker, P. (1967). The Effective Executive. New York: HarperCollins

Thank You!
pyoung@pragmaticmarketing.com
http://productbeautiful.com
@ptyoung

Paul Young , Instructor at Pragmatic Marketing @MacMyDayToday You can follow the link in Mike's comment below to get a video of this presentation from Austin! 1 year ago

Are you sure you want to Yes No

MacMyDayToday Hi Paul, Would you have the audio for this presentation to give it some more context? -- Thanks. 1 year ago

Mike Boudreaux , Product Manager at Emerson Process Management Scott, we streamed Paul's session at ProductCamp Austin 6. I'm assuming that you were in the audience, but just in case you missed it - you can see it here: http://productcampaustin.org/?p=367 1 year ago

Paul Young , Instructor at Pragmatic Marketing Thanks Scott, I'll try to get an audio file or webinar done in the next month or two. I'll also be bringing this to PCA 2011 in Jan. 1 year ago

Scott Sehlhorst , President at Tyner Blain LLC Absolutely great presentation Paul! If you have the audio, or are willing to add some speakers-notes, would be great to hear which points you emphasize on several of the 'many ideas' slides.

Really great stuff, extremely well visualized!

Scott @sehlhorst 1 year ago

The Product Management X-Factor: How to be a Rock Star Product Manager

by Paul Young on Nov 16, 2010

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The Product Management X-Factor: How to be a Rock Star Product Manager — Presentation Transcript