Accelerating Demand for Innovation
On the Rise
“America is confronting a major economic
threat as US firms face a crushing tidal wave
of innovation demand.”
Forrester Analyst
“We are pursuing too many things
simultaneously, and our organization can’t
successfully build and commercialize them all.
Yet … we don’t want to miss the next big
thing.”
Boston Consulting Group
"Where once we optimized our organizations
for efficiency and quality, now we must
optimize our entire society for innovation."
Council on Competitiveness

Brightidea.com - Company Background
Brightidea.com
Founded: 1999
Customers: 300+
Locations: San Francisco & New York
Team: Silicon Valley Veterans from IBM,
Oracle, Accenture, MIT.
Business: Market Leader in On-Demand
Innovation Management software.

The Leader: 300+ Customers Spanning All Verticals

Financial Services, Technology CPG/Retail Communications, Energy and Utilities
Consulting Media,
Entertainment
Fast Company
Insurance Manufacturing Software Pharmaceutical, Other
Healthcare

Innovation Improves Corporate Performance
In a tough economy,
the most innovative
companies have
outperformed the S&P
500 as well as the S&P
Global 100.
The index is derived from a
combination of two rankings
from the top 50 most innovative
companies. The first is a
qualitative ranking based on the
company's position in the annual
BusinessWeek/BCG survey. The
second is a quantitative ranking
based on three factors used to
estimate a company's innovation
—three-year earnings growth;
three-year sales growth, and
R&D as a percentage of sales.

Many Senior Executives want more Innovation…

But many organizations are not clear on what steps to take….
Goals
Expectations Events Integration
Timelines
Strategy Budget
Adoption
Objectives
Rules & Policies
Tools
Rewards & Recognition Roll-Out Plan
Audience
Scope
Staffing
Program Identity
Process Design Intranet
Focus
ROI
Communications
Customization Key Metrics
Software Best Practices
Sustainability
Outsourcing Benchmarking

To make Innovation a Manageable Process

Class-Leading Innovation Management Platform
3
3
2
1

Idea to Reality
new idea reality
INNOVATION
SHARE YOUR IDEAS!

The power of CrowdSourcing “Wisdom of the Crowds”
Wikis are for Research Blogs are for Opinions
100 Million hours of human thought
$2 Billion valuation

WebStorm v5.0
WebStorm is for IDEAS !

Why Brainstorm when you can WebStorm?

Innovation Pipeline Management (IPM)
Just like CRM software supports and monitors the sales pipeline - from lead to contract;
IPM products support and monitor the innovation pipeline - from idea to launch.

On-Demand Product Suite
Collect Decide Execute
Community system for Idea Collection Idea Routing and Scorecarding system Distributed Team and Project
and Voting with large groups of accelerates cross-functional decision Tracking by stage of Innovation
Customers, Employees making and fosters cross-silo Process, Financial Projections
or Partners. collaboration. and Launch date

Class-Leading Innovation Management Platform

Don’t just collect ideas, drive them through to implementation.

Common Uses
PRODUCT MANAGERS – CUSTOMER FEEDBACK
To gather prioritized feedback from customer communities and internal stakeholders in order to prioritize
product enhancement and feature requests and improve customer satisfaction.
COMPANY-WIDE - INNOVATION JAMS
To support company-wide or department-specific innovation initiatives. These short term events have been
proven to stimulate a culture of participation and innovation.
CONFERENCE COORDINATORS - EVENTS
Create virtual communities that parallel in-person events. They are ideal for pre-networking before the
conference as well as follow-through on initiatives after the event.
ALLIANCE MANAGERS
Foster systems innovation with multi-party alliances and partnerships with both private and public policy
entities.
MARKETING / CUSTOMER RELATIONS / CUSTOMER LOYALTY / PUBLIC RELATIONS
“They are Listening”, Utilize the “Wisdom of the Crowd” to gather critical information on your new products,
initiatives or customer loyalty programs.

Corporate Social Network Designed for Innovation

Intuitive Design for Online Brainstorming
Submission Voting Comments

Best ideas bubble to the top

 Collect, Vote, Comment
 Multiple Collection Areas
 Categories
 Content Management &
Widgets
 Customizeable Submission
Form

Social Networking (Profiles and Private Messaging)

Ability to Easily embed presentations and documents
Easily embed
presentations,
document, video,
etc.

Private Site, Submitters accept Terms and Conditions
Submitters accept Terms and Conditions
when registering for the idea portal.
“All Intellectual Property belongs to xxxx”

Single Sign On to existing login database
Users can login
using same intranet
login and
passcodes

Simplicity: Webstorm Setup
Setup WebStorm
in 7 easy steps

Simplicity: Visualization of ideas
Traverse ideas and
their relation to each
other via Tags, Users,
etc.

Most Advanced Innovation Tools Available Today
Usage Analytics
Real-Time Duplicate Checker Native Support for Video
Tagging
MS Office Integration Off-Site CSS
RSS Feeds

SwitchBoard

 Keyword Search & Filtering
 Batch Operations
 Routing and Assignments
 Multi-Path Scorecarding
 Private Idea Collaboration Rooms
 Public & Private Workflow Tracking

Evaluation and Scorecarding

Pipeline

Provide feedback back to the users
Updated status on
each idea
Continuous
feedback loop

Support for Planview PLM/PPM

Innovation Pipeline Dashboard

Additional Dashboard and Data Available via API

Analytics
Unique visitors
Cost per
impression
Site traffic

Innovation Community Portal Hierarchy
Enterprise Innovation
WebStorms
“tree up” to an
Enterprise level

Start with a focused campaign….
Innovation success
starting with a
highly focused
brand group

Scale up Innovation Campaigns
Scale up additional
campaigns with
other brand groups

Internal Campaigns by Business Unit

Example of Enterprise WebStorms (HP Garage)
Internal WebStorms “tree up” to
Enterprise WebStorm

Hewlett Packard
 World’s largest technology company
OPPORTUNITY
 $118.4 billion business
 #9 in the Fortune 500  ake HP’s famous global idea hub, the HP
T
 321,000 employees worldwide Garage, to the next level
EXECUTION
 elaunch of new HP Garage on Brightidea’s
R
WebStorm Enterprise Edition
 aunched in June ‘09, only 60 days after project
L
start
 nitial rollout to 17K users in Software Group
I
RESULTS
 lmost 3,000 active users within first month
A
 40+ ideas, over 500 comments & votes
1
 deas submitted from 29 countries
I
 ubsequent rollout of program to all 300K HP
S
employees worldwide

Scalability – HP Garage
Tree Structure of WebStorms
HP Enterprise
Level
TSG PSG IPG
Enterprise Enterprise Enterprise
Home Page Home Page Home Page
HPS&S EDS Business Business Business
Enterprise Enterprise Unit 1 Unit N Unit 1-N
Home Page Home Page Home Page Home Page Home Page
Campaign 1 Campaign 2 Campaign N
Community Community Community
Area Area Area

OPPORTUNITY
Cisco
 isco’s I-Prize idea competition using Brightidea’s
C
 Global leader in digital business solutions
WebStorm generated 3 top ideas with estimated value of
 $39 billion business $50+ billion
 Over 66,000 employees  ew challenge: continue to generate potential next
N
billion dollar ideas
 oster sustainable culture of innovation
F
SOLUTION
 isco I-Zone, Cisco’s global idea hub, powered by
C
Brightidea’s WebStorm Enterprise Edition
 onstant idea collection for multiple campaigns
C
 xamples: Identify & evaluate emerging technologies;
E
quarterly innovation contest of Cisco Europe
RESULTS
 High adoption rate: 9300+ users worldwide
 1,000+ ideas submitted to date; more every day!
 Continued internal and external innovation buzz
 International recognition as leading tech innovator
 Cisco Europe: quarterly innovation contest; 2,991 users

Cisco
 Global leader in digital business solutions OPPORTUNITY
 $39 billion business  Contest to identify next billion dollar business
opportunities, ready in time for the opening of Cisco’s
 Over 66,000 employees
Globalization Center in India
EXECUTION
 Cisco I-Prize: global public innovation contest
powered by Brightidea’s WebStorm software
SUCCESS
“ We have one idea that addresses a $50 billion market,”
and the other two have a $2 to $3 billion potential.
- Guido Jouret, CTO , Emerging Technologies Group
 1,200 ideas, 2,600+ participants from 104 countries
 Winning idea: sensor-enabled smart-electricity grid by
German/Russian collaboration
 Great publicity: 500+ blog posts & articles about event
“ I love it ! ”
John Chambers
Chairman and CEO

Cisco iPrize visualization – global collaboration on innovation

Adobe Systems CHALLENGE
 Global provider of business, creative &
 Collect ideas for feature enhancements from Acrobat.com users
mobile software solutions
 Find fast market validation for efficient product development
 $3.58 billion revenue 2008
 Build brand loyalty of current users, grow number of new users
 Over 7,400 employees worldwide
SOLUTION
 Acrobat.Com Ideas – open online idea & collaboration platform for
Acrobat.com users
 Customer community created through users submitting, voting on
& discussing ideas
 Traffic to site generated through link on Acrobat.com homepage
RESULTS
 Developed new presentation & spreadsheet applications,
“Presentations” & “Tables”, with features based on user ideas
 Ongoing generation of new ideas from currently 1,500+ users
 Sustain, rich communication with most engaged users
 Customer co-creation allows more efficient & targeted product
development
“ We recentlytechnology.the Acrobat.com Ideas site using Brightidea’sinto ”
WebStorm
launched
This community brings the customer voice
our product development process and marketing efforts.
Tatiana Mejia, Product Marketing Manager

Adobe RetouchPhotoshop
“ Feature request come from to
everywhere. Now I have a way
listen to everyone without bogging
me down. This saves me so much
time !
” David Howe
Product Manager
Adobe Photoshop

Mentor Graphics CHALLENGE
 Technology leader in electronic design automation
(EDA), providing software & hardware design solutions  Reduce customer service resources
 600+ design engineering software products  Improve customer satisfaction through online idea portal
 $800 million reported revenue in 2008  Understand user priorities for product enhancements
 4,400+ employees in 70+ offices world-wide
EXECUTION
 Integration of Brightidea’s on-demand software into
Mentor’s SupportNet as dedicated user idea platform
 Portal for customer to submit & discuss product
enhancement ideas
 Easy integration with in-house project management tools for
fast implementation of ideas
RESULTS
 SupportNet launch resulted in 45% reduction in call center
calls; 78% of customers solved their problems online
 Higher customer satisfaction by dividing problem support
requests & enhancement ideas
 Better idea visibility & prioritization, faster implementation
It’s an intuitive tool that was immediately
understood by a diverse set of customers
Mark McCarthy, Director Marketing & Systems CSM
We have significantly increased customer satisfaction & added millions of
dollars to the bottom line by leveraging the scalability of online support.
Kim Kelley, Program Manager CSM

Mentor Ideas Custom Report Dashboard via APIs
Role in Reporting
• Present user with single, intuitive
interface
• Visualize summary data
• Provide detailed reports
• Access all reports from
one location
Features
• Clicking with mouse downloads report
detail into Excel
• Hovering with mouse shows tooltips
with additional information
• Customizable screen layout
• Created with Adobe Flex
(Open Source)
• Supports rapid development

PivotLink FeatureStorm

Beeline IdeaStudio

IDeaS Revenue Optimization CHALLENGE
 Premier provider of pricing, forecasting &
 Effective and simple way to capture & prioritize ideas for
optimization solutions & services.
product enhancements from customers
 Part of SAS since 2008
 190 employees in 10 offices worldwide
SOLUTION
 IDeaShare, an idea platform for IDeaS’ customers built on
Brightidea’s WebStorm Solution
 Exclusive access for customers through single-sign on (SSO)
login
 Customers can submit, vote & comment on ideas for
product enhancements
RESULTS
 500+ ideas captured from 250+ active users
 Ability to understand & faster react to consumer needs &
behavior
 More efficiency through early determination of product
enhancements with most impact on clients
As a company, we are dedicated to providing our clients with the tools
and solutions they need to improve their revenue, operations and
profitability. WebStorm 5.0 enables us to ensure that we keep an open
line of communication with clients to meet that goal.
Linda Hatfield, Vice President of Product Management for IDeaS

Adobe
 op Global Technology Company
T
OPPORTUNITY
 3.2 billion business
$  Idea contest for new products & product
 ,800 employees worldwide
6 enhancements from all enterprise levels as part of
initiative to improve corporate innovation processes
SOLUTION
 Brightidea WebStorms as engines for
two innovation contests, in U.S. and India
 After quick set-up time
 Adobe Idol event to celebrate winning ideas
RESULTS
 165 ideas from over 1,000 participants
 Company-wide innovation and collaboration buzz
 WebStorms deployed for long-term use to many other
corporate areas
“ WebStorm by Brightidea was the best way for us to
globally collect, rank, and categorize our ideas that ”
we could find. […] we are now able to turn our
ideas into implementable projects, and foster
innovation culture.
Rick Bess
Idea Mentor & Innovation Officer

Adobe Idol Competition – USA & India Tech Summit

AlwaysOn GoingGreen Case Study
http://gg.brightidea.com
Solve
environmental
issues
Collect
GreenTech
ideas

FastCompany “Killer Pitch”
Case Study
http://killerpitch.brightidea.com
• Public Portal
• Collect feedback from
members
• Give Users a “Voice”

Twitter for Dummies Case Study
http://tfd.brightidea.com
Help us write the
book !

Spanish WebStorm
Spanish
Language
Editable Labels

Dutch WebStorm
Dutch
Language
Editable Labels

Non-Profit Communities Case Study
http://aadp.brightidea.com/ideas
Improve
efficiencies
Provide better
service to the
community
Give members a
voice

Birds of a Feather Conference Case Study
http://ideas.brightidea.com/BirdsofFeather
Prioritize
topics of
discussion
Post
presentations
Social Network
for Innovation

Partner Innovation Communities Case Study
http://partners.brightidea.com
• Partner Community Social Network
• Highly configurable “Landing Page”
• Collect feedback and ideas from
Partners and Resellers
• Broadcast recent announcements,
upcoming events, training videos,
client successes

Fully Skinned Sites (Creative Services)
Use Cases
• Platform/API: Engage 3rd Party
Developers
• Ad Hoc Brainstorming Sessions
with Distributed Teams

Fully Skinned Sites (Creative Services)
• Full-Site Skinning
• Graphics Design & Planning
• Stand-Alone Sites & URLs

Fully Skinned Sites (Creative Services)

Fully Skinned Sites (Creative Services)

Fully Skinned Sites (Creative Services)

Fully Skinned Sites (Creative Services)

Fully Skinned Sites (Creative Services)

Secure On-Demand Infrastructure

Enterprise Innovation Management

The Brightidea.com Difference
TRUE SCALABILITY
Whether you need to launch to 100 users or 100,000; Brightidea is there for you.
Because we offer a true on-demand product (not simply hosted software), setup is
instantaneous and new users can be provisioned as-you-go. This is ideal for organizations
that may be just getting started but have bigger plans for the future.
FLEXIBILE & STANDARDS-BASED
Not all Idea Management solutions are created equal. The Brightidea solution is
significantly more flexible than it’s closest rival. And because it is built on industry
standard technologies (Microsoft / Oracle), it is I.T. department friendly.
“Brightidea is the backbone of our own
SECURITY
internal Idea Bank system.” We have worked extensively to ensure our clients that their data is secure. Our security
co-location facility offers world-class physical and network security. Our software,
contains several security measures, including IP restricting, strong user password
requirements and TLS email security.
"You can use other tools, but it's like taking a EXPERIENCE
square peg and pounding it into a round We have worked exclusively in Innovation Management for over six years, and are
repeatedly selected by world’s largest companies. We have consultants with domain
hole." expertise in almost every industry vertical who are friendly, supportive and knowledgeable.
INNOVATORS
We are innovators ourselves, and we run our own software internally. As the leader in
“WOW!” this market, we have set a clear vision for the future of Innovation Management and our
Silicon Valley-based R&D group constantly delivers a steady stream of innovations. We
constantly upgrade our products based on customer feedback.
“Without your focus and dedication we OUR CUSTOMERS
would not have achieved our launch date.” Our customers will tell you we commit to their success not their pocketbook. We revere
this rich community of world-class innovators and do everything to facilitate collaboration
and sharing of best practices.

Brightidea Innovation Leaders “Birds of a Feather” Forum

WebStorm Express Promotion
Self Service - 3 Month Term - Unlimited Users - $5,000 total cost
• Setup in Minutes
• Self-Service Administration
• Great for Private or Public Communities
• Intuitive Interface: No User Training
• Engage Customers/Employees/Partners
• Highly Scalable & Secure