Use of Social Media
Managers are being
hit from everywhere
How do you know
where to focus?
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Crossing the Chasm
Collect ideas from
Innovators and
Early Adopters
Transition between
visionaries (early
adopters) and
pragmatists (early
majority).
Build momentum
on best ideas
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“Facebook” with a purpose
White label social
networks
Designed for
Innovation
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The power of CrowdSourcing
Wikis are for Research Blogs are for Opinions
100 Million hours of human thought
$2 Billion valuation
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“Wisdom of the Crowds”
Create
transparency
Self Managing
Community
WebStorm is for ideas
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Determine what people want most
Best ideas bubble
to the top
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Find and share common ideas
Find like
minded folks
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Easy registration
FacebookConnect
for easy
registration
Replicate profile
picture
automatically
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Profiles and Private Messaging
Web 2.0 features
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Everyone gets heard
Each user gets one
vote
Peer ranking
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Find and connect with each other
Build professional
relationships
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Notification of changes
RSS Feeds
Email alerts on new
posted idea and
comments
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Terms and Conditions
Users must accept
Terms when
registration
Manage intellectual
property
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Recognize top contributors
Users love to be
recognized
Fosters
participation
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Real time duplicate checker
Dynamic search for
duplicates
Aggregate voices
Consolidate
multiple similar
ideas
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Create groups within the community
“birds of the same
feather”
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Weighted voting
Votes count more
for experts and
executives
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Reward participation
Points rewards
system
Redeem points for
prizes
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Identify who are the most Innovative
Create Focus
Groups from the
Community
Top contributors in
the organization
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Provide feedback back to the users
Updated status on
each idea
Continuous
feedback loop
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Analytics
Unique visitors
Cost per
impression
Site traffic
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Collect feature enhancements
http://ideas.acrobat.com
Improve the
product ! Collect feature
enhancements from
users
Build brand loyalty
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Find new markets
http://www.cisco.com/iprize
“ We have one idea that addresses $3$50 billion market, and
a
the other two have a $2 billion to billion potential.
”
Guido Jouret
Chief Technology Officer
Emerging Technologies Group
“ ”
John Chambers
Chairman and CEO
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Increase customer retention
http://mentorideas.brightidea.com
Customer Support
Idea Portal
Reduce call center
costs
Instant response
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