Why Brainstorm when you can WebStorm?
Brightidea for Agile Development
The solution for SCRUM
Paul Tran
Director of Business Development
ptran@brightidea.com

The Old Way
Stages are not mutually exclusive
Developers are not (usually)
clairvoyant
Documentation overhead
Rigid and inflexible
Development phases tend to overlap
Ultimate “done” is a moving target
Little collaboration
WWW.BRIGHTIDEA.COM

SCRUM Process
WWW.BRIGHTIDEA.COM

ROI
Forrester Total Economic Impact Study
5 companies piloting Agile methods
3 yr, risk-adjusted ROI of 23%-66%
Agile Survey, 2/08 642 respondents
82% increase in productivity
77% increase in quality
78% increase in stakeholder satisfaction
37% decrease in costs
WWW.BRIGHTIDEA.COM

Roles
PIGS CHICKENS
Product Owners Users
ScrumMaster Stakeholders
Team - Customers
- Developers - Vendors
- Designers Managers
- Testing/QA Other Business Units
WWW.BRIGHTIDEA.COM

Why Brainstorm when you can WebStorm?
Brightidea FeatureStorm

Innovation Portal Designed for SCRUM
WWW.BRIGHTIDEA.COM

How it Works
WWW.BRIGHTIDEA.COM

Intuitive Design for Online Brainstorming of new Ideas
Submission Voting Comments
WWW.BRIGHTIDEA.COM

Create Product Backlog
WWW.BRIGHTIDEA.COM

Pigs and Chickens can collaborate
Social Networking
(Profiles and Private Messaging)
WWW.BRIGHTIDEA.COM

Prioritize Product Backlog
WWW.BRIGHTIDEA.COM

Route Best Ideas to Release Backlog
WWW.BRIGHTIDEA.COM

Prioritize Release Backlog
WWW.BRIGHTIDEA.COM

Route to Best Ideas by Category to SME Team
SMEs
(Subject Matter Experts)
WWW.BRIGHTIDEA.COM

SME Team Estimate Hours Required
WWW.BRIGHTIDEA.COM

Create Sprint Backlog
WWW.BRIGHTIDEA.COM

Monitor Progress of Sprints
WWW.BRIGHTIDEA.COM

SCRUM Burn Down Chart
WWW.BRIGHTIDEA.COM

Support for Rally Development
WWW.BRIGHTIDEA.COM

Additional Dashboard and Data Available via API
WWW.BRIGHTIDEA.COM

Why Brainstorm when you can WebStorm?
Case Studies

Acrobat.com Ideas Case Study
“ We recently launched thetechnology. This community
http://ideas.acrobat.com
Acrobat.com Ideas site using
Brightidea’s WebStorm
brings the customer voice into our product
development process and marketing efforts.
”
Tatiana Mejia
Product Marketing Manager
Adobe Acrobat.com
WWW.BRIGHTIDEA.COM

Acrobat.com Ideas WebStorm Case Study
http://ideas.acrobat.com
“This community bringsour
customer voice into
the
product development process
and marketing efforts.
”
Tatiana Mejia
Product Marketing Manager
Adobe Acrobat.com
WWW.BRIGHTIDEA.COM

Mentor Graphics Ideas Case Study
http://mentorideas.brightidea.com
Collect feature enhancements from developers, partners, and customers.
Customer Support
Idea Portal
Social Network for
Innovation
Instant response
WWW.BRIGHTIDEA.COM

Ideas.com Case Study
Easily and effectively collect, organize and rank product enhancements.
Establish
communication
channels
Understand and
react to
consumer
behavior
Quickly determine which suggestions will have
the most impact across their client base
WWW.BRIGHTIDEA.COM

IdeaSpace
WWW.BRIGHTIDEA.COM

Secure On-Demand Infrastructure
WWW.BRIGHTIDEA.COM

The Brightidea.com Difference
TRUE SCALABILITY
Whether you need to launch to 100 users or 100,000; Brightidea is there for you.
Because we offer a true on-demand product (not simply hosted software), setup is
instantaneous and new users can be provisioned as-you-go. This is ideal for organizations
that may be just getting started but have bigger plans for the future.
FLEXIBILE & STANDARDS-BASED
Not all Idea Management solutions are created equal. The Brightidea solution is
significantly more flexible than it’s closest rival. And because it is built on industry
standard technologies (Microsoft / Oracle), it is I.T. department friendly.
“Brightidea is the backbone of our own
SECURITY
internal Idea Bank system.” We have worked extensively to ensure our clients that their data is secure. Our security
co-location facility offers world-class physical and network security. Our software,
contains several security measures, including IP restricting, strong user password
requirements and TLS email security.
"You can use other tools, but it's like taking a EXPERIENCE
square peg and pounding it into a round We have worked exclusively in Innovation Management for over six years, and are
repeatedly selected by world’s largest companies. We have consultants with domain
hole." expertise in almost every industry vertical who are friendly, supportive and knowledgeable.
INNOVATORS
We are innovators ourselves, and we run our own software internally. As the leader in
“WOW!” this market, we have set a clear vision for the future of Innovation Management and our
Silicon Valley-based R&D group constantly delivers a steady stream of innovations. We
constantly upgrade our products based on customer feedback.
“Without your focus and dedication we OUR CUSTOMERS
would not have achieved our launch date.” Our customers will tell you we commit to their success not their pocketbook. We revere
this rich community of world-class innovators and do everything to facilitate collaboration
and sharing of best practices.
WWW.BRIGHTIDEA.COM

WebStorm Express Promotion
Self Service - 3 Month Term - Unlimited Users - $5,000 total cost
• Setup in Minutes
• Self-Service Administration
• Great for Private or Public Communities
• Intuitive Interface: No User Training
• Engage Customers/Employees/Partners
• Highly Scalable & Secure
WWW.BRIGHTIDEA.COM

WWW.BRIGHTIDEA.COM