BMW – A Future Vision for Sustainable Electric Mobility (


Published on

Presentation given to attendees at the Electric Vehicle Business & Career Network A Future Vision for Sustainable Electric Mobility – Presented by Peter Dempster – EV Business Social, Silicon Valley Edition - April 2013. Join us on LinkedIn (

Published in: Automotive, Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

BMW – A Future Vision for Sustainable Electric Mobility (

  2. 2. MISSION AND VISION STATEMENTS. We scout for, evaluate and develop cutting edge technologies with US partners for the BMW Group. • Continuously explore technology • Transfer technology to our internal partners • Identify upcoming trends and opportunities • Contribute the BMW Group’s Product Strategy • Build prototypes for proof of feasibility • Represent BMW Group Research and Technology in the US • Develop promising innovations into products We contribute innovative solutions to support BMW Group’s technology leadership now and in the future.BMW Technology Office USA 2013
  3. 3. BMW GROUP TECHNOLOGY OFFICE USA. Core topics Trends scouting & technology partnerships Design for user experience Sustainable mobility Connected platform solutions Driver assistance systemsBMW Technology Office USA 2013
  4. 4. ACCELERATING EV MARKET GROWTH.THREE HYPOTHESES.Connected car and mobile phone applications.Charging infrastructure.Renewable energy and the smart grid.BMW Technology Office USA 2013
  5. 5. BMW ELECTRIC VEHICLE FIELD TRIALS.EV DRIVERS FORM NEW VALUES.The Intersection of Clean and Fun.Strong value intersection for buyersMINI E is quiet, smooth, easy to drive, fastElectric vehicle has special place in public valuesExpanding Mastery of Energy Use.Knowledge of electricity, sourcesUnderstanding of costs, efficiencyRegenerative brakingDriving style and feeling for energy useDeveloping Their Electric Vehicle Territory.Clean driving zoneCharging opportunitiesBEV communityGeography of BEVs (distances, uphills, downhills, routes)BMW Technology Office USA 2013
  6. 6. MINI E CONSUMER LIFESTYLE.ADAPTATION, INNOVATION AND EXPANSION.Initial household fleet scenario: two cars that have regular trip assignments. 1. ADAPTATION 2. INNOVATION 3. EXPANSION 1. First conventionally-fueled car is replaced by the MINI E. Some trips cannot be done (cargo space or range). 2. Drivers replace other vehicle (conventionally-fueled) trips with MINI E as a result of fuel cost, performance, and social benefits of electric-drive. They create new trips. 3. Trip composition expands as drivers get more comfortable with range – EV activity space is expanded.BMW Technology Office USA 2013
  7. 7. THE MINI E FIELD TRIAL: RANGE ANXIETY ANDCHARGING BEHAVIOR. Over the lease period, On average, about how35% 32% about how many times 45% 42% often did you plug in were you ever 40% the MINI E?30% uncertain about 25% making it to your 35%25% 22% intended destination 30% while driving? (n = 102)20% 25% 21%15% 20% 12% 15% 15%10% 11% 10% 6% 10%5% 4% 5% 2%0% 0% 0-2 2-4 4-6 6-8 8-10 10+ Whenever I Each time I Once a day Every 2 Every 3 Less often have access park the days days than every to a car at 3 days charger or homeEighty-three percent changed their driving behavior when 110V plugconfronted with range anxiety. Battery state-of-charge is forty to sixty percent when MINI E is plugged in.BMW Technology Office USA 2013
  8. 8. THE MINI E FIELD TRIAL: CUSTOMER MOBILITY NEEDS. Distance to primary How far are you able to 50% work location from 90% reliably drive the MINI 45.5% 45% home (mls). E on a single charge 80% 40% (miles)? 70% 35% 30.3% 60% 30% 50% 25% 40% 20% 14.1% 30% 15% 10% 20% 4.0% 3.0% 5% 2.0% 1.0% 10% 0% 0% 0 to 10 10 to 20 to 30 to 40 to 50 to more 0 to 20 20 to 40 40 to 80 80 to 100 over 100 20 30 40 50 60 Three quarters of MINI E customers live within twenty Nearly all MINI E customers could reliably drive miles of their work location. between eighty and one hundred miles on a charge, and some could drive more than one hundred miles.BMW Technology Office USA 2013
  9. 9. THE MINI E FIELD TRIAL: INCREASING AWARENESSABOUT CONSUMPTION.Two-thirds said that driving the MINI E changed the Yes 34%way they think about energy use, in and out of the car. No “I think that got me thinking that I could also do more and use less at home by making some simple changes.” 66% “I have also become more environmentally conscious. I pay more attention to my acceleration and deceleration, I pay more attention to using resources in the car such as AC.” “Ive become a more energy-conserving driving even in my gas cars.” “Driving the car has definitely changed how I look at my energy usage. …I learned I could go further with the same amount of energy if I simply changed my driving style a little.”BMW Technology Office USA 2013
  10. 10. CONNECTED CAR AND MOBILE PHONE APPS.73% of BMW EV customers use 100%an i-phone app to connect to their 82%vehicle. 80%88% use smart phone apps to 60%locate public charging stations. 51% 43% 40% 30% 20% 7% 3% 3% 3% 3% 2% 1% 1% 0%BMW Technology Office USA 2013
  12. 12. CONNECTED DRIVE AND MOBILITY SERVICES.DriveNow MyCityWay ParkatmyHousePremium point-to-point car Local real time information Marketplace for parking.sharing. on citiesBMW Technology Office USA 2013
  14. 14. ACTIVE E CHARGING BEHAVIOR.DONE ON A DAILY BASIS. Average charging events per week*: 8 times/week Charging events per week in detail: 100% 80% 60% 43% 36% 40% 20% 10% 11% 0% 0% maximum 1 time 2 - 3 times 4 - 5 times 6 - 7 times more than 7 times* “How often do you charge your ActiveE in an average week?”;;Mean;; N = 113BMW Technology Office USA 2013
  15. 15. CHARGING LOCATIONS.ACTIVE E MOSTLY CHARGED AT HOME OR WORK. Location and mode of charging* Level 1 or Elsewhere, 1% “trickle” Level 2 public charging at charging., 6% work., 3% Level 2 charging at work., 10% Level 1 or “trickle” charging at home., 4% Level 2 charging station at home, 76% * “Where did you charge your ActiveE during the last month? Please indicate the percentage of charging events which occurred at each location. This should add up to 100%.”BMW Technology Office USA 2013
  16. 16. UTILITY FACTOR INCREASES WITH CHARGING. 100.0% 80.0% Consumers’ EV driving experience 60.0% (average % EV miles) 40.0% 20.0% 0.0% As used Workplace Public One FC per day Two FC per dayBMW Technology Office USA 2013
  17. 17. WORKPLACE CHARGING ACCELERATES ADOPTION. BMW Technology Office USA : Commissioned in October 2012 645 charges 4,698 kWh total 25kWh average daily charging 800kWh in last 30 days Heavy evening and weekend useBMW Technology Office USA 2013
  18. 18. RENEWABLE ENERGY AND EVS.BMW Technology Office USA 2013
  19. 19. THIS IS WHAT WE BELIEVE. Markets for green energy and electric vehicles can accelerate each other.  More than 30% of BMW EV customers invested in residential solar.  Adding Green-E options increased overall demand for EV designs among conventional buyers by 23% in a UCDavis survey. A portfolio approach to green energy allows us to meet EV customer needs.  Solar, wind and other sources of energy are valued differently by customers.  Intelligent charging of EVs can enable more green energy.GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 19
  20. 20. GLOBAL MINI E LEARNINGS ABOUT ENERGY SOURCE. Germany: • 96 % of private users regard renewable energy for charging electric vehicles as important. • 72 % of users agree that EVs should be charged exclusively with renewables. Great Britain: • 89 % of private users regard renewable energy for charging electric vehicles as important. • 22 % of users agree that EVs should be charged exclusively with renewables.GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 20
  21. 21. US MINI E USERS PREFER SOLAR AND WIND ENERGY. The electricity for charging the MINI E should come from...(n=41) 100% 98% 100% 90% 75% 71% 63% 61% Agree 50% 39% 37% Disagree 29% 25% 10% 2% 0% 0% Solar Wind Hydro Nuclear Natural Coal GasGREEN E, LT-Z-Z, OCT 2012 Page 21
  22. 22. MANAGED CHARGING LINKS GREEN E AND MINI E. Reduction in CO2/km of 3-6% compared to uncontrolled charging. Source:GREEN E, LT-Z-Z, OCT 2012 Page 22
  23. 23. BMW TECHNOLOGY OFFICE SOLAR TREE. • A way to visualize electricity generation of the Solar Tree. • Data collected on a second basis. • 30-day history compares the Solar Tree generation to Active E electricity use.GREEN E, LT-Z-Z, OCT 2012 Page 23
  24. 24. A NOVEL STUDY DESIGN, IN THREE PARTS. This is a project exploring the consumer demand for plug-in electric vehicles (PEVs) and “Green” electricity. Part 1: Literature review (completed in October 2011). Part 2: Focus groups with MINI E drivers, MINI drivers, and green electricity program participants in LA, New York and New Jersey (completed in October 2011). Part 3: U.S. nationwide survey of new car buyers, including subsets of hybrid buyers and recent BMW electric vehicle leasers (completed in July 2012).GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 24
  25. 25. THIS IS WHAT WE HEARD. “I could buy a package of green power and that gives me the feeling that a healthy portion of my driving is done in a non-emitting way.” “I’d spend at least a hundred bucks on a solar power package if you guys worked out a big deal with a solar array in Nevada, in the desert somewhere.” “[EV] customers are already thinking about green energy. It would be a shame to not use that synergy in a way that could be beneficial to all parties; beneficial to the customer, beneficial to BMW, beneficial to the utilities selling the renewable energy.”BMW Technology Office USA 2013
  26. 26. THIS IS WHAT WE DESIGNED.Renewable Energy Certificates: BMW provides a renewable energy option for the ActiveE, allows customers to “top up” at end of year based on actual usage. Cost (Customer): $48 for 2 years Choice about the source of energy for charging Home Solar System:  BMW partners with Solar developer to offer a premium PV system to ActiveE customers.  Lease and purchase options  Turn-key solution for zero-carbon home-charging.Pathways to 100% Renewable Energy, San Francisco Page 26
  27. 27. EVS AND THE SMART GRID.BMW Technology Office USA 2013
  28. 28. BMW GROUP EV ENERGY SERVICES GOALS. Supply electric vehicles with renewable, CO2-free energy Protect the customer from undesired actions of third parties while charging Maintain complete control of communication to the vehicle and access to PEV batteries Explore sustainable business models with technical solutions that can be deployed worldwideV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 28
  29. 29. BMW GROUP RESEARCH SUITE. Intelligent charging demonstrations  Demonstrate TOU and demand response  Vattenfall wind-to-vehicle project Forecasting for electric vehicle availability  Feed real-world data into mathematical model Energy services market simulations  V2G field trial with MINI E  Fall 2012 CA ISO market simulationV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 29
  30. 30. EV ENERGY SERVICES REQUIRE A UNIQUECOMMUNICATION SOLUTION. Customer uses/defines - Departure time - Delayed time Aggregator Msgs - Desired range Utility Command Signal Utility signals - Cab Pre-conditioning - Alerts/Pricing Signals Charge Data Charge Data - Alerts/Charge Aggregator interruption Utility Info - DR Pricing/TOU Schedule AMI Authentication/Authorization Meter COMBOX Command Signals -On/Off GSM - Cycle Down/Up PLC / - SOC/Temperature Zigbee -- Desired Range Home Utility Info Bridge Status/Controls - DR Pricing/TOU Schedule Area Network Status/Controls SAE J1772 Pilot charging control module PLC Association to EVSE/ MeterV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 30
  31. 31. FINAL THOUGHTS. EVs will succeed because they’re disruptive.  Home refueling.  Emissions decoupled from on-board fuel consumption.  Lower maintenance costs. EV owners are more connected.  Mastery of energy is critical (logging and quantification)  Usage of smart phone apps is high.  EVs can be home and grid assets.BMW Technology Office USA 2013
  32. 32. THANK YOU.