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BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)
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BMW – A Future Vision for Sustainable Electric Mobility (http://bit.ly/Join-EVBCN)

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Presentation given to attendees at the Electric Vehicle Business & Career Network A Future Vision for Sustainable Electric Mobility – Presented by Peter Dempster – EV Business Social, Silicon Valley …

Presentation given to attendees at the Electric Vehicle Business & Career Network A Future Vision for Sustainable Electric Mobility – Presented by Peter Dempster – EV Business Social, Silicon Valley Edition - April 2013. Join us on LinkedIn (http://bit.ly/Join-EVBCN)

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  • 1. BMW Technology Office USA, APRIL 2013A FUTURE VISION FOR SUSTAINABLEELECTRIC MOBILITYGREEN ONRAMP EVENT
  • 2. MISSION AND VISION STATEMENTS. We scout for, evaluate and develop cutting edge technologies with US partners for the BMW Group. • Continuously explore technology • Transfer technology to our internal partners • Identify upcoming trends and opportunities • Contribute the BMW Group’s Product Strategy • Build prototypes for proof of feasibility • Represent BMW Group Research and Technology in the US • Develop promising innovations into products We contribute innovative solutions to support BMW Group’s technology leadership now and in the future.BMW Technology Office USA 2013
  • 3. BMW GROUP TECHNOLOGY OFFICE USA. Core topics Trends scouting & technology partnerships Design for user experience Sustainable mobility Connected platform solutions Driver assistance systemsBMW Technology Office USA 2013
  • 4. ACCELERATING EV MARKET GROWTH.THREE HYPOTHESES.Connected car and mobile phone applications.Charging infrastructure.Renewable energy and the smart grid.BMW Technology Office USA 2013
  • 5. BMW ELECTRIC VEHICLE FIELD TRIALS.EV DRIVERS FORM NEW VALUES.The Intersection of Clean and Fun.Strong value intersection for buyersMINI E is quiet, smooth, easy to drive, fastElectric vehicle has special place in public valuesExpanding Mastery of Energy Use.Knowledge of electricity, sourcesUnderstanding of costs, efficiencyRegenerative brakingDriving style and feeling for energy useDeveloping Their Electric Vehicle Territory.Clean driving zoneCharging opportunitiesBEV communityGeography of BEVs (distances, uphills, downhills, routes)BMW Technology Office USA 2013
  • 6. MINI E CONSUMER LIFESTYLE.ADAPTATION, INNOVATION AND EXPANSION.Initial household fleet scenario: two cars that have regular trip assignments. 1. ADAPTATION 2. INNOVATION 3. EXPANSION 1. First conventionally-fueled car is replaced by the MINI E. Some trips cannot be done (cargo space or range). 2. Drivers replace other vehicle (conventionally-fueled) trips with MINI E as a result of fuel cost, performance, and social benefits of electric-drive. They create new trips. 3. Trip composition expands as drivers get more comfortable with range – EV activity space is expanded.BMW Technology Office USA 2013
  • 7. THE MINI E FIELD TRIAL: RANGE ANXIETY ANDCHARGING BEHAVIOR. Over the lease period, On average, about how35% 32% about how many times 45% 42% often did you plug in were you ever 40% the MINI E?30% uncertain about 25% making it to your 35%25% 22% intended destination 30% while driving? (n = 102)20% 25% 21%15% 20% 12% 15% 15%10% 11% 10% 6% 10%5% 4% 5% 2%0% 0% 0-2 2-4 4-6 6-8 8-10 10+ Whenever I Each time I Once a day Every 2 Every 3 Less often have access park the days days than every to a car at 3 days charger or homeEighty-three percent changed their driving behavior when 110V plugconfronted with range anxiety. Battery state-of-charge is forty to sixty percent when MINI E is plugged in.BMW Technology Office USA 2013
  • 8. THE MINI E FIELD TRIAL: CUSTOMER MOBILITY NEEDS. Distance to primary How far are you able to 50% work location from 90% reliably drive the MINI 45.5% 45% home (mls). E on a single charge 80% 40% (miles)? 70% 35% 30.3% 60% 30% 50% 25% 40% 20% 14.1% 30% 15% 10% 20% 4.0% 3.0% 5% 2.0% 1.0% 10% 0% 0% 0 to 10 10 to 20 to 30 to 40 to 50 to more 0 to 20 20 to 40 40 to 80 80 to 100 over 100 20 30 40 50 60 Three quarters of MINI E customers live within twenty Nearly all MINI E customers could reliably drive miles of their work location. between eighty and one hundred miles on a charge, and some could drive more than one hundred miles.BMW Technology Office USA 2013
  • 9. THE MINI E FIELD TRIAL: INCREASING AWARENESSABOUT CONSUMPTION.Two-thirds said that driving the MINI E changed the Yes 34%way they think about energy use, in and out of the car. No “I think that got me thinking that I could also do more and use less at home by making some simple changes.” 66% “I have also become more environmentally conscious. I pay more attention to my acceleration and deceleration, I pay more attention to using resources in the car such as AC.” “Ive become a more energy-conserving driving even in my gas cars.” “Driving the car has definitely changed how I look at my energy usage. …I learned I could go further with the same amount of energy if I simply changed my driving style a little.”BMW Technology Office USA 2013
  • 10. CONNECTED CAR AND MOBILE PHONE APPS.73% of BMW EV customers use 100%an i-phone app to connect to their 82%vehicle. 80%88% use smart phone apps to 60%locate public charging stations. 51% 43% 40% 30% 20% 7% 3% 3% 3% 3% 2% 1% 1% 0%BMW Technology Office USA 2013
  • 11. ELECTRIC VEHICLE CHARGER AVAILABILITY.BROUGHT TO YOU IN REAL-TIME.BMW Technology Office USA 2013
  • 12. CONNECTED DRIVE AND MOBILITY SERVICES.DriveNow MyCityWay ParkatmyHousePremium point-to-point car Local real time information Marketplace for parking.sharing. on citiesBMW Technology Office USA 2013
  • 13. THE IMPORTANCE OF CHARGING INFRASTRUCTURE.BMW Technology Office USA 2013
  • 14. ACTIVE E CHARGING BEHAVIOR.DONE ON A DAILY BASIS. Average charging events per week*: 8 times/week Charging events per week in detail: 100% 80% 60% 43% 36% 40% 20% 10% 11% 0% 0% maximum 1 time 2 - 3 times 4 - 5 times 6 - 7 times more than 7 times* “How often do you charge your ActiveE in an average week?”;;Mean;; N = 113BMW Technology Office USA 2013
  • 15. CHARGING LOCATIONS.ACTIVE E MOSTLY CHARGED AT HOME OR WORK. Location and mode of charging* Level 1 or Elsewhere, 1% “trickle” Level 2 public charging at charging., 6% work., 3% Level 2 charging at work., 10% Level 1 or “trickle” charging at home., 4% Level 2 charging station at home, 76% * “Where did you charge your ActiveE during the last month? Please indicate the percentage of charging events which occurred at each location. This should add up to 100%.”BMW Technology Office USA 2013
  • 16. UTILITY FACTOR INCREASES WITH CHARGING. 100.0% 80.0% Consumers’ EV driving experience 60.0% (average % EV miles) 40.0% 20.0% 0.0% As used Workplace Public One FC per day Two FC per dayBMW Technology Office USA 2013
  • 17. WORKPLACE CHARGING ACCELERATES ADOPTION. BMW Technology Office USA : Commissioned in October 2012 645 charges 4,698 kWh total 25kWh average daily charging 800kWh in last 30 days Heavy evening and weekend useBMW Technology Office USA 2013
  • 18. RENEWABLE ENERGY AND EVS.BMW Technology Office USA 2013
  • 19. THIS IS WHAT WE BELIEVE. Markets for green energy and electric vehicles can accelerate each other.  More than 30% of BMW EV customers invested in residential solar.  Adding Green-E options increased overall demand for EV designs among conventional buyers by 23% in a UCDavis survey. A portfolio approach to green energy allows us to meet EV customer needs.  Solar, wind and other sources of energy are valued differently by customers.  Intelligent charging of EVs can enable more green energy.GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 19
  • 20. GLOBAL MINI E LEARNINGS ABOUT ENERGY SOURCE. Germany: • 96 % of private users regard renewable energy for charging electric vehicles as important. • 72 % of users agree that EVs should be charged exclusively with renewables. Great Britain: • 89 % of private users regard renewable energy for charging electric vehicles as important. • 22 % of users agree that EVs should be charged exclusively with renewables.GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 20
  • 21. US MINI E USERS PREFER SOLAR AND WIND ENERGY. The electricity for charging the MINI E should come from...(n=41) 100% 98% 100% 90% 75% 71% 63% 61% Agree 50% 39% 37% Disagree 29% 25% 10% 2% 0% 0% Solar Wind Hydro Nuclear Natural Coal GasGREEN E, LT-Z-Z, OCT 2012 Page 21
  • 22. MANAGED CHARGING LINKS GREEN E AND MINI E. Reduction in CO2/km of 3-6% compared to uncontrolled charging. Source:GREEN E, LT-Z-Z, OCT 2012 Page 22
  • 23. BMW TECHNOLOGY OFFICE SOLAR TREE. • A way to visualize electricity generation of the Solar Tree. • Data collected on a second basis. • 30-day history compares the Solar Tree generation to Active E electricity use.GREEN E, LT-Z-Z, OCT 2012 Page 23
  • 24. A NOVEL STUDY DESIGN, IN THREE PARTS. This is a project exploring the consumer demand for plug-in electric vehicles (PEVs) and “Green” electricity. Part 1: Literature review (completed in October 2011). Part 2: Focus groups with MINI E drivers, MINI drivers, and green electricity program participants in LA, New York and New Jersey (completed in October 2011). Part 3: U.S. nationwide survey of new car buyers, including subsets of hybrid buyers and recent BMW electric vehicle leasers (completed in July 2012).GREEN E, LT-Z-Z, OCT 2012 FOR INTERNAL USE ONLY Page 24
  • 25. THIS IS WHAT WE HEARD. “I could buy a package of green power and that gives me the feeling that a healthy portion of my driving is done in a non-emitting way.” “I’d spend at least a hundred bucks on a solar power package if you guys worked out a big deal with a solar array in Nevada, in the desert somewhere.” “[EV] customers are already thinking about green energy. It would be a shame to not use that synergy in a way that could be beneficial to all parties; beneficial to the customer, beneficial to BMW, beneficial to the utilities selling the renewable energy.”BMW Technology Office USA 2013
  • 26. THIS IS WHAT WE DESIGNED.Renewable Energy Certificates: BMW provides a renewable energy option for the ActiveE, allows customers to “top up” at end of year based on actual usage. Cost (Customer): $48 for 2 years Choice about the source of energy for charging Home Solar System:  BMW partners with Solar developer to offer a premium PV system to ActiveE customers.  Lease and purchase options  Turn-key solution for zero-carbon home-charging.Pathways to 100% Renewable Energy, San Francisco Page 26
  • 27. EVS AND THE SMART GRID.BMW Technology Office USA 2013
  • 28. BMW GROUP EV ENERGY SERVICES GOALS. Supply electric vehicles with renewable, CO2-free energy Protect the customer from undesired actions of third parties while charging Maintain complete control of communication to the vehicle and access to PEV batteries Explore sustainable business models with technical solutions that can be deployed worldwideV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 28
  • 29. BMW GROUP RESEARCH SUITE. Intelligent charging demonstrations  Demonstrate TOU and demand response  Vattenfall wind-to-vehicle project Forecasting for electric vehicle availability  Feed real-world data into mathematical model Energy services market simulations  V2G field trial with MINI E  Fall 2012 CA ISO market simulationV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 29
  • 30. EV ENERGY SERVICES REQUIRE A UNIQUECOMMUNICATION SOLUTION. Customer uses/defines - Departure time - Delayed time Aggregator Msgs - Desired range Utility Command Signal Utility signals - Cab Pre-conditioning - Alerts/Pricing Signals Charge Data Charge Data - Alerts/Charge Aggregator interruption Utility Info - DR Pricing/TOU Schedule AMI Authentication/Authorization Meter COMBOX Command Signals -On/Off GSM - Cycle Down/Up PLC / - SOC/Temperature Zigbee -- Desired Range Home Utility Info Bridge Status/Controls - DR Pricing/TOU Schedule Area Network Status/Controls SAE J1772 Pilot charging control module PLC Association to EVSE/ MeterV2G, BMW TECHNOLOGY OFFICE USA, 2012 Page 30
  • 31. FINAL THOUGHTS. EVs will succeed because they’re disruptive.  Home refueling.  Emissions decoupled from on-board fuel consumption.  Lower maintenance costs. EV owners are more connected.  Mastery of energy is critical (logging and quantification)  Usage of smart phone apps is high.  EVs can be home and grid assets.BMW Technology Office USA 2013
  • 32. THANK YOU.

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