UX

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UX

  1. 1. UX
  2. 2. WHAT ISUX?
  3. 3. WHAT IS UX? How a web site is perceived, learned & used
  4. 4. WHAT IS UX?• Human-computer interaction• Information architecture• Usability• User centred design
  5. 5. HUMAN - COMPUTERINTERACTION• Inputs, outputs• Use of real world metaphors• Understand human cognitive process
  6. 6. INFORMATIONARCHITECTURE• Structure & presentation of data• Allow users to navigate large datasets easily• Choose appropriate layout for data
  7. 7. USABILITY• Learnability• Efficiency• Memorability• Errors• Satisfaction
  8. 8. USER CENTRED DESIGN• Simple, clean interfaces• Consistency & guidance• Strong calls to action• Don’t make the user think
  9. 9. SELL IT TOCLIENTS
  10. 10. WHEN TO OFFER UX?• Only for certain clients & projects• Where there are clear, user achievable goals • Sign up • Buy something • Find information
  11. 11. HOW DOES UXBENEFIT OURCLIENTS?
  12. 12. REDUCE USER DROP OFF
  13. 13. INCREASE CONVERSIONS
  14. 14. LOWER BOUNCE RATES
  15. 15. HOW DO WEPERFORM USERTESTING?
  16. 16. USER TESTING METHODS• Plan, build, test cycle• During alpha, beta, post launch development• Immediate and deferred methods
  17. 17. USER TESTING METHODS• Screen (and user) recording• Observation• Workshops• UserTesting.com
  18. 18. USER TESTING METHODS• A/B Testing• Follow up surveys
  19. 19. USER ACCEPTANCE TESTING(UAT)• User stories• One to many acceptance tests• Story complete when all tests passed• Evaluate failures & inefficiencies
  20. 20. WHAT WE SHOULD OFFEROUR CLIENTS• Usability audits on existing sites• UX focused design & development • Usability audits • Workshops • User testing • Within the plan, build, test cycle • UAT
  21. 21. THAT’S IT. ANY QUESTIONS?

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