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UX

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Transcript

  • 1. UX
  • 2. WHAT ISUX?
  • 3. WHAT IS UX? How a web site is perceived, learned & used
  • 4. WHAT IS UX?• Human-computer interaction• Information architecture• Usability• User centred design
  • 5. HUMAN - COMPUTERINTERACTION• Inputs, outputs• Use of real world metaphors• Understand human cognitive process
  • 6. INFORMATIONARCHITECTURE• Structure & presentation of data• Allow users to navigate large datasets easily• Choose appropriate layout for data
  • 7. USABILITY• Learnability• Efficiency• Memorability• Errors• Satisfaction
  • 8. USER CENTRED DESIGN• Simple, clean interfaces• Consistency & guidance• Strong calls to action• Don’t make the user think
  • 9. SELL IT TOCLIENTS
  • 10. WHEN TO OFFER UX?• Only for certain clients & projects• Where there are clear, user achievable goals • Sign up • Buy something • Find information
  • 11. HOW DOES UXBENEFIT OURCLIENTS?
  • 12. REDUCE USER DROP OFF
  • 13. INCREASE CONVERSIONS
  • 14. LOWER BOUNCE RATES
  • 15. HOW DO WEPERFORM USERTESTING?
  • 16. USER TESTING METHODS• Plan, build, test cycle• During alpha, beta, post launch development• Immediate and deferred methods
  • 17. USER TESTING METHODS• Screen (and user) recording• Observation• Workshops• UserTesting.com
  • 18. USER TESTING METHODS• A/B Testing• Follow up surveys
  • 19. USER ACCEPTANCE TESTING(UAT)• User stories• One to many acceptance tests• Story complete when all tests passed• Evaluate failures & inefficiencies
  • 20. WHAT WE SHOULD OFFEROUR CLIENTS• Usability audits on existing sites• UX focused design & development • Usability audits • Workshops • User testing • Within the plan, build, test cycle • UAT
  • 21. THAT’S IT. ANY QUESTIONS?