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UX
 

UX

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    UX UX Presentation Transcript

    • UX
    • WHAT ISUX?
    • WHAT IS UX? How a web site is perceived, learned & used
    • WHAT IS UX?• Human-computer interaction• Information architecture• Usability• User centred design
    • HUMAN - COMPUTERINTERACTION• Inputs, outputs• Use of real world metaphors• Understand human cognitive process
    • INFORMATIONARCHITECTURE• Structure & presentation of data• Allow users to navigate large datasets easily• Choose appropriate layout for data
    • USABILITY• Learnability• Efficiency• Memorability• Errors• Satisfaction
    • USER CENTRED DESIGN• Simple, clean interfaces• Consistency & guidance• Strong calls to action• Don’t make the user think
    • SELL IT TOCLIENTS
    • WHEN TO OFFER UX?• Only for certain clients & projects• Where there are clear, user achievable goals • Sign up • Buy something • Find information
    • HOW DOES UXBENEFIT OURCLIENTS?
    • REDUCE USER DROP OFF
    • INCREASE CONVERSIONS
    • LOWER BOUNCE RATES
    • HOW DO WEPERFORM USERTESTING?
    • USER TESTING METHODS• Plan, build, test cycle• During alpha, beta, post launch development• Immediate and deferred methods
    • USER TESTING METHODS• Screen (and user) recording• Observation• Workshops• UserTesting.com
    • USER TESTING METHODS• A/B Testing• Follow up surveys
    • USER ACCEPTANCE TESTING(UAT)• User stories• One to many acceptance tests• Story complete when all tests passed• Evaluate failures & inefficiencies
    • WHAT WE SHOULD OFFEROUR CLIENTS• Usability audits on existing sites• UX focused design & development • Usability audits • Workshops • User testing • Within the plan, build, test cycle • UAT
    • THAT’S IT. ANY QUESTIONS?