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Participatory Marketing - What it is, How it Works

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  • jimnuv Jimmy Nuava 10 months ago
    is it perticipatory marketting when people wear t-shirts with brands!
  • ideacommunication Patrizia Filippetti 10 months ago
    great
  • bnixon Barbara Nixon 10 months ago
    Loved the slides on the Hawthorne Effect. Much better than the dry, boring lecture I remember from college on that topic! The images in your presentation are stunning.
  • Jordix Jordix 10 months ago
    Hi! Excellent presentation from France!!
    Tell me, where could I get the type of images you use? Do you buy them?
    Thanks and thank you for your pres!

    http://mindtax.com
  • mickstravellin mickstravellin 11 months ago
    I have seen you present a few times Paul and it always has been great. Thanks for posting these presentations. I have posted about it here
    http://thingsdonotchangewechange.blogspot.com/

    keep up the great work
  • paulsmarsden Paul Marsden 11 months ago
    Thanks for the kind comments everyone. Muhie - you make a good point 'isn't this all about engagement?' Yes - that's why I use the engagement ring image BUT the mass advertising industry has hijacked the term engagement as a buzzword for 'attention' defining engagement as 'Engagement is turning on a prospect to a brand idea enhanced by the surrounding context' - which if it isn't meaningless marketing mumbo jumbo is certainly not participatory marketing. So to avoid confusion, I call this kind of marketing participatory marketing
  • Muhie Muhie 11 months ago
    its nicely presented, but isnt it all about engagement??????
  • niravkaka niravkaka 11 months ago
    Participate - is the mantra to meaningful, successful marketing in today's extremely dynamic environments ! Paul is the chief propogator ! and yes, Participant No. 1 !



    Would appreciate Paul's and all viewers of this slide slow to help me design the 'participation program' for an online game in India . Do write in at (niravkaka@hotmail.com)
  • adenwala Mansoor Adenwala 11 months ago
    loved it! its great.. gives a meaning to some of the things i was experimenting with here.
  • sptrobb Robb Lejuwaan 11 months ago
    Paul, I had never heard of the Hawthorne Effect before your presentation. Thanks for posting your presentation.

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Participatory Marketing - What it is, How it Works - Presentation Transcript

  1. PARTICIPATORY MARKETING WHAT IT IS, WHY IT WORKS paul.marsden@clickadvisor.com clickadvisor insight for innovation
  2. WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING POSSIBLE
  3. MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE PARTICIPATION - ‘PARTICIPATORY MARKETING’
  4. PARTICIPATORY MARKETING IS ALL ABOUT MARKETING WITH PEOPLE RATHER THAN AT PEOPLE
  5. PARTICIPATORY MARKETING: PEOPLE ACTIVELY PARTICIPATING IN THE PROMOTION OF A BRAND (USER-GENERATED CONTENT)
  6. PARTICIPATORY MARKETING: PEOPLE ACTIVELY PARTICIPATING IN THE PROMOTI

Paul MarsdenPaul Marsden, 11 months ago

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