PARTICIPATORY MARKETING
                                WHAT IT IS, WHY IT WORKS



paul.marsden@clickadvisor.com
        ...
WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING
                            POSSIBLE
MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE
            PARTICIPATION - ‘PARTICIPATORY MARKETING’
PARTICIPATORY MARKETING IS ALL ABOUT MARKETING WITH PEOPLE RATHER
                          THAN AT PEOPLE
PARTICIPATORY MARKETING: PEOPLE ACTIVELY PARTICIPATING IN THE
      PROMOTION OF A BRAND (USER-GENERATED CONTENT)
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
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Participatory Marketing - What it is, How it Works

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Participatory Marketing - What it is, How it Works

  1. 1. PARTICIPATORY MARKETING WHAT IT IS, WHY IT WORKS paul.marsden@clickadvisor.com clickadvisor insight for innovation
  2. 2. WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING POSSIBLE
  3. 3. MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE PARTICIPATION - ‘PARTICIPATORY MARKETING’
  4. 4. PARTICIPATORY MARKETING IS ALL ABOUT MARKETING WITH PEOPLE RATHER THAN AT PEOPLE
  5. 5. PARTICIPATORY MARKETING: PEOPLE ACTIVELY PARTICIPATING IN THE PROMOTION OF A BRAND (USER-GENERATED CONTENT)
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