F-Commerce and the SoLoMo Consumer
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F-Commerce and the SoLoMo Consumer

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F-Commerce and the SoLoMo Consumer F-Commerce and the SoLoMo Consumer Presentation Transcript

  • 1F-Commerce& The Rise of the SoLoMo Consumer Dr Paul Marsden | Syzygy GroupText
  • 2http://www.facebook.com/SyzygyGroup
  • 3...and why we’ll find inspiration 145km away
  • 4What do Lady Gaga, Coke, Batman & Pampers diapershave in common?
  • 4What do Lady Gaga, Coke, Batman & Pampers diapershave in common? They all sell on Facebook
  • 5
  • 6f-commerce = e-commerce on Facebook
  • 7The F-Commerce Ecosystem Facebook Stores Allow customers to buy and pay directly from your FB Page and newsfeedTransaction ON FB Facebook Deals Facebook Credits Get new customers who pay Reduce e-commerce friction up front on Facebook with FB by allowing customers to pay Credits, PayPal or card with FB Credits f-commerce: selling on Facebook Facebook assisted commerce: selling with Facebook Transaction OFF FB Facebook Check-in Deals Facebook Storefronts Facebook Authentication Open Graph Protocol Drive store footfall and loyalty Drive e-commerce traffic with Improve site/app experience Drive sharing by integrating with FB mobile coupons for product catalogue apps by allowing customers to sign website pages into theFB nearby customers installed on your FB page on with Facebook details graph as graph objects Facebook Social Plugins Facebook Graph API Facebook Advertising Facebook Marketing Improve e-commerce site Create shopping apps and Drive e-commerce traffic or Drive sales and loyalty with experience by adding FB sites that integrate with (read footfall with FB standard or news and promotions social features and write to)Facebook testimonial display ad units posted to your FB page More to selling with Facebook than Facebook stores
  • 8Why?
  • 9MIND THE PERCEPTION GAP zzzzz z
  • 10 WHAT CONSUMERS WANT WHAT BRANDS THINK CONSUMERS WANT DEALS NEW PRODUCT INFO PURCHASE GENERAL INFO READ USER REVIEWS SHARE OPINION GENERAL INFO EXCLUSIVE INFO EXCLUSIVE INFO READ USER REVIEWS NEW PRODUCT INFO FEEL CONNECTED MIND THE PERCEPTION GAP SHARE OPINION zzzzz z CUSTOMER SERVICE CUSTOMER SERVICE SUBMIT PRODUCT IDEAS PARTICIPATE IN EVENTS BE PART OF A COMMUNITY FEEL CONNECTED PARTICIPATE IN EVENTS SUBMIT PRODUCT IDEAS PURCHASEBE PART OF A COMMUNITY DEALSRespect - Relevance - ReachWalking the customer centric talk with f-commerce
  • 11f-commerce: ‘live learning lab’ for new ‘social consumer’
  • 12 “To find something comparable you have to go back 500 years to the printing press, the birth of mass media. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rubert MurdochSocial media is transformative
  • 13Darwinian Intelligence Individual Intelligence Social Intelligence Survival of the Fittest Trial & Error Learning Social LearningSocial media is driving human evolution
  • 14Darwinian Intelligence Individual Intelligence Social Intelligence Survival of the Fittest Trial & Error Learning Social Learning “A wise man learns by the experience of others; a fool, by his own”Social media is driving human evolution
  • 15 So Lo MoSocial Local Mobile#1 Activity +300% >PC Text TextSocial, location-aware & mobile technology are creatinga new super-smart consumer: the SoLoMo consumer
  • 16f-commerce for SoLoMo insight: brand experience
  • 17f-commerce for SoLoMo insight: brand loyalty
  • 18f-commerce for SoLoMo insight: brand advocacy
  • 19f-commerce: driving advocacy with fan-first marketing:pop-up fan-stores for product launches and events
  • 19f-commerce: driving advocacy with fan-first marketing:pop-up fan-stores for product launches and events
  • 20From fans to advocates: The 3 advocacy activators
  • 20 ‘Get it First’ ‘Empowered’ ‘Viral’ EXPERIENCE INVOLVEMENT INCENTIVESFrom fans to advocates: The 3 advocacy activators
  • 21 Advocacy Activators Experience +Involvement + IncentivesFrom fans to advocates with fan store advocacy activators
  • 21 Advocacy Activators Experience +Involvement + IncentivesFrom fans to advocates with fan store advocacy activators
  • 22Insight ROIf-commerce value proposition: insight and Facebook ROI
  • 23Rising to the challenge of the Big 3...
  • 24 THE GERMAN SENSATION #41 DIRK NOWITZKI HEIGHT: 2.13M BORN: JUNE 19,1970 WÜRZBURG GERMANYNowizski could do it, can you?