Facebook Foodcourt

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An early (first) example of f-commerce

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Facebook Foodcourt

  1. 1. Foodcourt Delivering Social Food Experiences Nathan Lustig Corey Capasso FB Cuisine, LLC
  2. 2. What’s Foodcourt? <ul><li>Foodcourt allows people to order food when they want, from wherever they want, while socializing in Facebook </li></ul><ul><li>Foodcourt is the iTunes of online food ordering. Delivering social food experiences. </li></ul>
  3. 3. Find Restaurants
  4. 4. Browse Menus
  5. 5. Select Food
  6. 6. Invite Friends Social invites for discounts
  7. 7. Check Your Order
  8. 8. Mini-Feed Confirmation
  9. 9. Why online ordering on Facebook? <ul><li>Scalability </li></ul><ul><ul><li>Viral features only on Facebook </li></ul></ul><ul><li>No second accounts </li></ul><ul><ul><li>Users trust Facebook </li></ul></ul><ul><li>Social features </li></ul><ul><ul><li>Eating is inherently social </li></ul></ul><ul><ul><li>Use social graph for discounts </li></ul></ul>
  10. 10. Foodcourt: The Itunes of Food <ul><li>Invited to F8 </li></ul><ul><ul><li>Facebook Platform Launch 5/07 </li></ul></ul><ul><li>Development work begins 5/07 </li></ul><ul><li>Beta Launch 11/07 </li></ul><ul><ul><li>Wisconsin, Michigan, MSU </li></ul></ul>
  11. 11. Foodcourt Launch <ul><li>1600+ users </li></ul><ul><li>40+ restaurants </li></ul><ul><li>200+ orders filled </li></ul><ul><li>No marketing, just word of mouth </li></ul><ul><li>Restaurants loved it </li></ul><ul><li>Connected with 5 of largest food chains in USA </li></ul>
  12. 12. Facebook Reaction <ul><li>Set up restaurant for Facebook Employees </li></ul><ul><ul><li>Filled orders for Facebook HQ </li></ul></ul><ul><li>All contacts at Facebook loved it </li></ul><ul><ul><li>“ First non-myspace app on Facebook” </li></ul></ul>
  13. 13. VC Funding <ul><li>Invited to final round of Fbgrant </li></ul><ul><li>Pitched Fbfund at FB HQ 5/08 </li></ul><ul><li>Offered VC funding </li></ul><ul><li>Turned down VC’s offer </li></ul>
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