Paul Marsden

Comments

Paul Marsden commented on Social Commerce Presentation Hi Linus, this is a great presentation, and one of the first on social commerce - we’ve taken your definition of social commerce here and added it to the Social Commerce time line and word cloud over at social commerce today http://www.socialcommercetoday.com/?p=1121 1 month ago
Paul Marsden commented on The Science Of ReTweets Smart presentation - useful for online PR 1 month ago
Paul Marsden commented on Business Model Innovation Matters Would have voted for this - but what’s the deal with not allowing people to download it? Ironic given the content. 2 years ago
Paul Marsden commented on Participatory Marketing - What it is, How it Works Thanks for the kind comments everyone. Muhie - you make a good point "isn’t this all about engagement?" Yes - that’s why I use the engagement ring image BUT the mass advertising industry has hijacked the term engagement as a buzzword for "attention" defining engagement as "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context" - which if it isn’t meaningless marketing mumbo jumbo is certainly not participatory marketing. So to avoid confusion, I call this kind of marketing participatory marketing 2 years ago
Paul Marsden commented on The Brand Gap Super deck, thanks for posting - is it possible to get a copy of this presentation please - would love to share with marketing students. paul@viralculture.com 2 years ago

« Prev 1 2 Next »