BRAND ADVOCACY
AND CONTAGIOUS ADVERTISING
paul.marsden@clickadvisor.com
clickadvisor
insight for innovation

Cults Sea Squirts
Lake Wobegon Mind Viruses

?
YOUR 2009
SALARY ?
BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?

YOU COULD TALK TO A CLAIRVOYANT

OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)

OR YOU COULD ASK YOUR CLIENTS ONE SIMPLE QUESTION

WOULD YOU
RECOMMEND
US?
WOULD THEY RECOMMEND YOU?

2003
RECOMMENDATION RATES ARE LINKED TO GROWTH