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Brand Advocacy & Advertising

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  • 1. BRAND ADVOCACY AND CONTAGIOUS ADVERTISING paul.marsden@clickadvisor.com clickadvisor insight for innovation
  • 2. Cults Sea Squirts Lake Wobegon Mind Viruses
  • 3. ? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
  • 4. YOU COULD TALK TO A CLAIRVOYANT
  • 5. OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
  • 6. OR YOU COULD ASK YOUR CLIENTS ONE SIMPLE QUESTION
  • 7. WOULD YOU RECOMMEND US? WOULD THEY RECOMMEND YOU?

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