BRAND ADVOCACY
        AND CONTAGIOUS ADVERTISING



paul.marsden@clickadvisor.com
                                clickad...
Cults       Sea Squirts




Lake Wobegon   Mind Viruses
?
 YOUR 2009
SALARY  ?

BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
YOU COULD TALK TO A CLAIRVOYANT
OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
OR YOU COULD ASK YOUR CLIENTS ONE SIMPLE QUESTION
WOULD YOU
                  RECOMMEND
                     US?
WOULD THEY RECOMMEND YOU?
Brand Advocacy & Advertising
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Brand Advocacy & Advertising

  1. 1. BRAND ADVOCACY AND CONTAGIOUS ADVERTISING paul.marsden@clickadvisor.com clickadvisor insight for innovation
  2. 2. Cults Sea Squirts Lake Wobegon Mind Viruses
  3. 3. ? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
  4. 4. YOU COULD TALK TO A CLAIRVOYANT
  5. 5. OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
  6. 6. OR YOU COULD ASK YOUR CLIENTS ONE SIMPLE QUESTION
  7. 7. WOULD YOU RECOMMEND US? WOULD THEY RECOMMEND YOU?
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