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Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
Pop Idol as Your Business Model
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Pop Idol as Your Business Model

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A presentation on participatory marketing

A presentation on participatory marketing

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  • 1. Pop Idol as Your Business Model The Power of Participation Dr Paul Marsden clickadvisor
  • 2. Who’s the guy with Jacko? clickadvisor
  • 3. “He should be melted down into glue” Chris Martin, Coldplay clickadvisor
  • 4. Simon Fuller The Man Behind the Pop Idol Franchise clickadvisor
  • 5. Pop Idol Participatory Entertainment clickadvisor
  • 6. Pop Idol Generation Where’s the Mouse? clickadvisor
  • 7. Web 2.0 Participatory Media clickadvisor
  • 8. Participatory Media >50% of Top Sites Now Driven By Participatory Media clickadvisor
  • 9. Participatory Media Not the End of Corporate Art, but... clickadvisor
  • 10. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 11. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 12. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 13. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 14. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 15. Participatory Marketing clickadvisor Brands Do Pop Idol
  • 16. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Brand Ambassadors
  • 17. Participatory Marketing Closing the Loop with Consumers Participatory Marketing clickadvisor Participation Beyond Pop Idol: Collaborative Filtering
  • 18. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Participation for Good
  • 19. The Psychology of Participation / Pop Idol clickadvisor The Hawthorne Effect
  • 20. Brewtopia - A Pop Idol Brand clickadvisor Participatory Marketing in Action
  • 21. Participatory Marketing clickadvisor Increases Brand Loyalty and Brand Advocacy
  • 22. Participatory Marketing Drives Brand Trial and clickadvisor Word of Mouth
  • 23. Participatory Marketing clickadvisor Four Times as Effective as Television Advertising
  • 24. Participatory Marketing clickadvisor Self-funding Marketing
  • 25. Participatory Marketing clickadvisor Builds Brand Equity
  • 26. Branding: “Establishing efficient, choice-shaping associations with the brand name” Participatory Marketing clickadvisor Builds Brand Equity
  • 27. Participatory Marketing clickadvisor Listen and Be Seen Be Listening
  • 28. e Lak gon e ob ome W dr Syn Participatory Marketing clickadvisor Actually Listening
  • 29. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... Participatory Marketing clickadvisor Actually Listening
  • 30. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... ...8% of their customers agree Bain & Co Participatory Marketing clickadvisor Actually Listening
  • 31. One More Thing... Back to Pop Idol (Sorry) clickadvisor
  • 32. Original Pop Idol Concept Web Business for Spotting and Commercialising New Talent Step 1: Source Talent From The Crowd Step 2: Screen for Potential Step 3: Own the Output clickadvisor
  • 33. Screening for Potential Professional Juries clickadvisor
  • 34. Screening for Potential People Juries clickadvisor
  • 35. Owning the Output Commercialise the hell out of the winner clickadvisor
  • 36. Pop Idol is Not Trivial The Science Bit: Application to Business of Darwinian Genius Creativity = STEP 1: Random Variation + STEP 2: Competitive Selection clickadvisor
  • 37. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  • 38. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  • 39. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  • 40. Threadless: Pop Idol for Graphic Designers clickadvisor Web Business for Spotting and Commercialising Talent
  • 41. InnoCentive: Pop Idol for Scientists clickadvisor Web Business for Spotting and Commercialising Talent
  • 42. iStockphoto: Pop Idol for Photographers clickadvisor Web Business for Spotting and Commercialising Talent
  • 43. OpenAd: Pop Idol for Creatives clickadvisor Web Business for Spotting and Commercialising Talent
  • 44. TopCoder: Pop Idol for Geeks clickadvisor Web Business for Spotting and Commercialising Talent
  • 45. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 46. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 47. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 48. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 49. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 50. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  • 51. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Jeff Howe clickadvisor
  • 52. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Crowdsourcing: The the act of taking a task traditionally performed by an employee or contractor, and outsourcing it in the form of an open call Jeff Howe clickadvisor
  • 53. Wrap Up clickadvisor
  • 54. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
  • 55. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
  • 56. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing 2. Pop Idol: Effective Digital Business Model Online Talent Spotting & Commercialisation as Web 2.0’s Golden Egg clickadvisor
  • 57. Thanks! paul.marsden@clickadvisor.com clickadvisor

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