QUICK SERVICE RESTAURANTS LEARNINGS
QSR 101

The term “franchise” originated
from a French word, meaning
“free from servitude”.

Sandwich, Subs and Wraps Market
20,000,000,000
th
w
ro
G
$16.8 billion
0%
15,000,000,000
7
10,000,000,000
$9.9 billion
5,000,000,000
0
1999 2004

Costs
Average QSR Food costs 26-32%
(McDonalds & Burger King 26-27%)

Costs
Soft Drinks Paper
1¢ per ounce 5% of total sales
(10-15% of sale price, add 3-4¢ for cup, lid, straw)

Costs
Coffee 15-20%

Costs
Specialty Coffee 12-18%
(no free refills)

Costs
Iced tea 5-10%
(highest cost is the slice of lemon)

Beverages are very high margin products,
Menu should push beverages at every
possible opportunity.

38% of foodservice sales are to-go

38% of foodservice sales are to-go

Take-out is a $160 billion industry

Top 10 Most Popular Foods
Men Women
1) Hamburger 1) French fries
2) French fries 2) Hamburger
3) Pizza 3) Pizza
4) Breakfast sandwich 4) Side salad
5) Side salad 5) Chicken sandwich
6) Eggs 6) Breakfast sandwich
7) Doughnuts 7) Main salad
8) Hash browns 8) Chinese food
9) Chinese food 9) Chicken nuggets or strips
10) Main salad 10) Rice

QUICK SERVICE RESTAURANTS LEARNINGS
QSR 101