Primal Branding
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Primal Branding

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Quote "Primal branding is an idea that can be scrawled on a matchbook cover. It boils down to the fact that brands are belief systems. Once you think of a brand as a belief system, you automatically ...

Quote "Primal branding is an idea that can be scrawled on a matchbook cover. It boils down to the fact that brands are belief systems. Once you think of a brand as a belief system, you automatically get all the things that enterprise spends billions of dollars trying to obtain: trust, relevance, vision, values, leadership."
Patrick Hanlon

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  • Full Name Full Name Comment goes here.
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  • Paul, nice job, I bet Patrick appreciates the echo of this powerful message. Keep sounding off!
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  • This presentation speaks volumes specific to building a passoniate community driven base- Passion scales
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  • yo lo he probado con clientes concretos y s un sistema de pensamiento sobre la marca muy fecundo y que permite sistematizar un monton de información diversa, propia y sobre la ompetencia.
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  • Great Presentation. Loved it :):):)
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Primal Branding Primal Branding Presentation Transcript

  • A Brand is a Belief System
  • A Brands Primal Code 1. Creation Story 2. Creed 3. Icons 4. Rituals 5. Pagans 6. Sacred Words 7. Leader
  • 1. Creation Story Two guys named Steve who started building personal computers in their parent's garage. Founded in Eugene, Oregon by track and field coach Bill Bowerman and a middle-distance runner Phil Knight. Bowerman manufactured running shoes in his home using liquefied rubber and his wife’s waffle iron. Jim Casey borrows $100 from a friend to start the American Messenger Company in Seattle, Washington.
  • 1. Creation Story
  • 1. Creation Story ? Ray Kroc
  • 2. Creed what you believe in Just Do It!
  • 3. Icons All belief system have icons - quick flashes of meaning that sum up who you are and what you're about.
  • 4. Rituals
  • 5. Pagans All belief systems have a set of non-believers.
  • 5. Pagans All belief systems have a set of non-believers.
  • 6. Sacred Words Double Tall, Sugar Free, Vanilla Soy Extra Hot Latte
  • 7. Leader
  • A Brands Primal Code the primal code creates organizations, products and services that people believe in.
  • Belief System = trust, relevance, vision, values, leadership.
  • Great brands create a culture of belief!
  • A Brand is a Belief System
  • amazon.com thinktopia.com