Primal Branding

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  • + DivaXchange DivaXchange 2 years ago
    This presentation speaks volumes specific to building a passoniate community driven base- Passion scales
  • + jpcarrero jpcarrero 3 years ago
    yo lo he probado con clientes concretos y s un sistema de pensamiento sobre la marca muy fecundo y que permite sistematizar un monton de información diversa, propia y sobre la ompetencia.
  • + spiderweb99 Spider ✿ڿڰۣڿڰۣ✿   3 years ago
    Great Presentation. Loved it :):):)
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Primal Branding - Presentation Transcript

  1. A Brand is a Belief System
  2. A Brands Primal Code 1. Creation Story 2. Creed 3. Icons 4. Rituals 5. Pagans 6. Sacred Words 7. Leader
  3. 1. Creation Story Two guys named Steve who started building personal computers in their parent's garage. Founded in Eugene, Oregon by track and field coach Bill Bowerman and a middle-distance runner Phil Knight. Bowerman manufactured running shoes in his home using liquefied rubber and his wife’s waffle iron. Jim Casey borrows $100 from a friend to start the American Messenger Company in Seattle, Washington.
  4. 1. Creation Story
  5. 1. Creation Story ? Ray Kroc
  6. 2. Creed what you believe in Just Do It!
  7. 3. Icons All belief system have icons - quick flashes of meaning that sum up who you are and what you're about.
  8. 4. Rituals
  9. 5. Pagans All belief systems have a set of non-believers.
  10. 5. Pagans All belief systems have a set of non-believers.
  11. 6. Sacred Words Double Tall, Sugar Free, Vanilla Soy Extra Hot Latte
  12. 7. Leader
  13. A Brands Primal Code the primal code creates organizations, products and services that people believe in.
  14. Belief System = trust, relevance, vision, values, leadership.
  15. Great brands create a culture of belief!
  16. A Brand is a Belief System
  17. amazon.com thinktopia.com

+ paulsjrpaulsjr, 3 years ago

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