Brand Touchpoints

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4 comments

+ JihunBan 2 months ago
Would love to get a copy. jihunban@gmail.com
+ cbartels 2 years ago
cbartels
Would love to get a copy. cecibartels@hotmail.com
+ wlwatk 2 years ago
Would love to get a copy of this presentation to share with our sales team. wwatkins@dncinc.com
+ walter.Dermul BrandCoach 2 years ago
Nothing revolutionary - but a clean cut and neatly shaven presentation !

dagmara_glowacka favorited this 1 month ago
Tags brand
sashashen favorited this 2 months ago
Tags brand touchpoints
davydov favorited this 3 months ago
Brian Stephenson at Brian Stephenson, favorited this 4 months ago
Tags touchpoints
Shyam Swaraj, Branding & Strategy at Freelance Consultant, favorited this 5 months ago
Tags need to send this clients make them aware of their end goal
FERNANDOSTARCK favorited this 6 months ago
Hans de Gier, Managing director at SyncForce, favorited this 6 months ago
Tags brand touchpoints
roadmapdan favorited this 7 months ago
ideazinc favorited this 7 months ago
Tags brand experience
Daryl Choy, Knowledge Consultant at SOHO, favorited this 7 months ago
Debs52 favorited this 7 months ago
clooey favorited this 9 months ago
Tags advocacy
luckstar favorited this 2 years ago
Tags brad
Bi Mariani favorited this 2 years ago
eazar favorited this 2 years ago
Tags phases purchase brand

The Road to Brand Advocacy
Brand Touchpoints Advocacy Awareness Knowledge Consideration Selection Satisfaction Loyalty Pre-Purchase Purchase Post-Purchase all communications, cumulative experiences that form perceptions many at each phase, pre-purchase, purchase, & post-purchase must deliver remarkable experiences at each touchpoint
Pre-Purchase Phase Consideration Awareness Knowledge all experiences prior to deciding shape perceptions and expectations that drive relevance reﬁne touchpoints to drive prospects to consider you
Purchase Phase Selection purchasing and initiating a brand relationship maximize value and instill conﬁdence about the decision instill trust by demonstrating that your offering is better
Post-Purchase Phase Satisfaction Advocacy Loyalty delivering on your brand promise exceeding usage expectations increasing brand loyalty and advocacy
Conversion At every conversion point from Awareness to Advocacy Conversion Point Conversion Point Conversion Point Conversion Point Conversion Point Conversion Point Advocacy Awareness Knowledge Consideration Selection Satisfaction Loyalty Pre-Purchase Purchase Post-Purchase
The Only Goal Advocacy
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