Your SlideShare is downloading. ×

FI: Product and Service Development

3,640
views

Published on

Slides from my presentation at the DC Founder Institute.

Slides from my presentation at the DC Founder Institute.

Published in: Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,640
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

















  • Transcript

    • 1. Founders Institute: Product & Service Development Paul Singh @paulsingh http://www.resultsjunkies.com
    • 2. Startups are HARD • Your competitors are better off than you • Customers don't always know what they want • You have limited resources... Speed is your competitive advantage
    • 3. Hurdle #1 How do you decide what to build?
    • 4. You're not the customer (surprise!)
    • 5. Customer Development • Get out of the office • Adding features is not progress • Learn & iterate (linear execution is for suckers) Goal: build the minimum product to get early users (customers are even better)
    • 6. • The Four Steps to the Epiphany (Steven Blank) • Checklists + tactical tips • Buy this ASAP (you can thank me later) Customer Development
    • 7. Hurdle #2 How do you actually build the damn thing?
    • 8. Avoid Rocket Surgery • Wordpress, Tumblr, Posterous (Blog) • Google Apps (Email, Calendar, Docs) • Ruby on Rails/PHP, MySQL, Github (Tech Stack) Pro tip: copy other startups
    • 9. Hurdle #3 How do you avoid making noob mistakes?
    • 10. Ghetto, but useful • Be cheap (but not too cheap) • Optimize later (manual processes FTW!) • Learn to love technology (or you will get burned) • Learn to love SEO & organic customer acquisition Pro tip: don't skimp on user experience (as far as your users are concerned, the interface is the product)
    • 11. Hurdle #4 How do you navigate the competition?
    • 12. You do have competition, right? ...I'd be scared if you don't.
    • 13. Ignore the Competition • Setup keyword searches via Google Alerts • Pay attention to their user/support forums • Don't compete on price or features - winning that battle is hard ...but listen to their customers
    • 14. Case Study Because I’m not (entirely) full of shit.
    • 15. Paul Singh paul@resultsjunkies.com @paulsingh

    ×