• Like
  • Save


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

FI: Product and Service Development

Uploaded on

Slides from my presentation at the DC Founder Institute.

Slides from my presentation at the DC Founder Institute.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Founders Institute: Product & Service Development Paul Singh @paulsingh http://www.resultsjunkies.com
  • 2. Startups are HARD • Your competitors are better off than you • Customers don't always know what they want • You have limited resources... Speed is your competitive
  • 3. Hurdle #1 How do you decide what to build?
  • 4. You're not the customer (surprise!)
  • 5. Customer Development • Get out of the office • Adding features is not progress • Learn & iterate (linear execution is for suckers) Goal: build the minimum product to get early users (customers are even better)
  • 6. Customer Development • The Four Steps to the Epiphany (Steven Blank) • Checklists + tactical tips • Buy this ASAP (you can thank me later)
  • 7. Hurdle #2 How do you actually build the damn thing?
  • 8. Avoid Rocket Surgery • Wordpress, Tumblr, Posterous (Blog) • Google Apps (Email, Calendar, Docs) • Ruby on Rails/PHP, MySQL, Github (Tech Stack) Pro tip: copy other startups
  • 9. Hurdle #3 How do you avoid making noob mistakes?
  • 10. Ghetto, but useful • Be cheap (but not too cheap) • Optimize later (manual processes FTW!) • Learn to love technology (or you will get burned) • Learn to love SEO & organic customer acquisition Pro tip: don't skimp on user experience (as far as your users are concerned, the interface is the product)
  • 11. Hurdle #4 How do you navigate the competition?
  • 12. You do have competition, right? ...I'd be scared if you don't.
  • 13. Ignore the Competition ...but listen to their customers • Setup keyword searches via Google Alerts • Pay attention to their user/support forums • Don't compete on price or features - winning that battle is hard
  • 14. Case Study Because I’m not (entirely) full of shit.
  • 15. Paul Singh paul@resultsjunkies.com @paulsingh