• Get out of the office
• Adding features is not progress
• Learn & iterate (linear execution is for suckers)
Goal: build the minimum product to get early
users (customers are even better)
• The Four Steps to the
Epiphany (Steven Blank)
• Checklists + tactical tips
• Buy this ASAP (you can
thank me later)
How do you actually build the damn thing?
Avoid Rocket Surgery
• Wordpress, Tumblr, Posterous (Blog)
• Google Apps (Email, Calendar, Docs)
• Ruby on Rails/PHP, MySQL, Github (Tech Stack)
Pro tip: copy other startups
How do you avoid making noob mistakes?
Ghetto, but useful
• Be cheap (but not too cheap)
• Optimize later (manual processes FTW!)
• Learn to love technology (or you will get
• Learn to love SEO & organic customer
Pro tip: don't skimp on user experience
(as far as your users are concerned, the
interface is the product)
How do you navigate the competition?
You do have
...I'd be scared if you don't.
Ignore the Competition
• Setup keyword searches via Google Alerts
• Pay attention to their user/support forums
• Don't compete on price or features -
winning that battle is hard
...but listen to their customers
Because I’m not (entirely) full of shit.