Founders Institute:
Product & Service Development
Paul Singh
@paulsingh
http://www.resultsjunkies.com
Startups are HARD
• Your competitors are better off than you
• Customers don't always know what they want
• You have limit...
Hurdle #1
How do you decide what to build?
You're not the
customer
(surprise!)
Customer Development
• Get out of the office
• Adding features is not progress
• Learn & iterate (linear execution is for ...
• The Four Steps to the
Epiphany (Steven Blank)
• Checklists + tactical tips
• Buy this ASAP (you can
thank me later)
Cust...
Hurdle #2
How do you actually build the damn thing?
Avoid Rocket Surgery
• Wordpress, Tumblr, Posterous (Blog)
• Google Apps (Email, Calendar, Docs)
• Ruby on Rails/PHP, MySQ...
Hurdle #3
How do you avoid making noob mistakes?
Ghetto, but useful
• Be cheap (but not too cheap)
• Optimize later (manual processes FTW!)
• Learn to love technology (or ...
Hurdle #4
How do you navigate the competition?
You do have
competition, right?
...I'd be scared if you don't.
Ignore the Competition
• Setup keyword searches via Google Alerts
• Pay attention to their user/support forums
• Don't com...
Case Study
Because I’m not (entirely) full of shit.
Paul Singh
paul@resultsjunkies.com
@paulsingh
FI: Product and Service Development
FI: Product and Service Development
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FI: Product and Service Development

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Slides from my presentation at the DC Founder Institute.

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  • Transcript of "FI: Product and Service Development"

    1. 1. Founders Institute: Product & Service Development Paul Singh @paulsingh http://www.resultsjunkies.com
    2. 2. Startups are HARD • Your competitors are better off than you • Customers don't always know what they want • You have limited resources... Speed is your competitive advantage
    3. 3. Hurdle #1 How do you decide what to build?
    4. 4. You're not the customer (surprise!)
    5. 5. Customer Development • Get out of the office • Adding features is not progress • Learn & iterate (linear execution is for suckers) Goal: build the minimum product to get early users (customers are even better)
    6. 6. • The Four Steps to the Epiphany (Steven Blank) • Checklists + tactical tips • Buy this ASAP (you can thank me later) Customer Development
    7. 7. Hurdle #2 How do you actually build the damn thing?
    8. 8. Avoid Rocket Surgery • Wordpress, Tumblr, Posterous (Blog) • Google Apps (Email, Calendar, Docs) • Ruby on Rails/PHP, MySQL, Github (Tech Stack) Pro tip: copy other startups
    9. 9. Hurdle #3 How do you avoid making noob mistakes?
    10. 10. Ghetto, but useful • Be cheap (but not too cheap) • Optimize later (manual processes FTW!) • Learn to love technology (or you will get burned) • Learn to love SEO & organic customer acquisition Pro tip: don't skimp on user experience (as far as your users are concerned, the interface is the product)
    11. 11. Hurdle #4 How do you navigate the competition?
    12. 12. You do have competition, right? ...I'd be scared if you don't.
    13. 13. Ignore the Competition • Setup keyword searches via Google Alerts • Pay attention to their user/support forums • Don't compete on price or features - winning that battle is hard ...but listen to their customers
    14. 14. Case Study Because I’m not (entirely) full of shit.
    15. 15. Paul Singh paul@resultsjunkies.com @paulsingh

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