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First of two web analytics presentations by Char Booth and Paul Signorelli for ALA TechSource. Presentation delivered as a live webinar on January 20, 2011; part 2 on January 27, 2011. Part one focuses on web analytics basics and how to effectively use and present the information gathered through web analytics tools. Script included in speaker notes; for more information, please visit http://www.alatechsource.org/blog/2010/12/ala-techsource-workshop-library-analytics-inspiring-positive-action-through-web-user-da.