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2014 02-20--social media-collaboration_partnership

2014 02-20--social media-collaboration_partnership



This "Social Media, Library Partnerships, and Collaborations: More Than a Tweet" presentation was delivered for PCI Webinars on February 20, 2014.The consistent theme is that developing relationships ...

This "Social Media, Library Partnerships, and Collaborations: More Than a Tweet" presentation was delivered for PCI Webinars on February 20, 2014.The consistent theme is that developing relationships via social media over a long period of time creates the foundations for successful collaborations and partnerships between libraries and the communities they serve



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  • “Why?” is a great starting point for us today: <br /> Why collaborate with others—and why should they want to collaborate with us? <br /> Why establish formal contractual partnerships?” <br /> and <br /> “Why use social media tools like Twitter as part of that collaboration/partnership process, if at all? <br /> To make this a learning experience that reflects the topic, let’s start with a question you can quickly answer in the chat window: <br /> Why did the topic of collaboration, library partnerships, and social media appeal to you enough to make you want to participate in this session? <br />
  • All too often, we start the partnership and collaboration process by identifying our needs, then looking for someone to help us meet that need. <br /> In the same way, we often use social media to say something we want others to notice, then wait for them to response. <br /> During our time together, let’s explore partnerships, collaborations, and the use of social media tools as an interwoven topic that begins with a search for something all of us have in common so we can help each other in ways that serve everyone—and then we’ll look for ways to carry that practice into our communities. <br />
  • Let’s start with a community that for many of us is close to home, and let’s see what it suggests. There’s more here than is immediately obvious. We’re seeing members of LITA—the American Library Association Library and Information Technology Association—at the recent ALA Midwinter Meeting in Philadelphia. They are obviously talking, using technology, and, via that technology, playing with social media tools including a Google+ Hangout. What’s not so obvious is that: <br /> The space itself—the Midwinter Meeting Networking Uncommons—is an integral part of what is happening; we need to be conscious of how our onsite and online spaces are integral to what we do as that Midwinter gathering place was integral to what we’re seeing here. <br /> We’re in the middle of a wonderfully impromptu learning experience made possible by that space and by LITA members’ insatiable curiosity about what’s new in technology, including social media tools. They’re using smartphones, laptops, and a Google Glass; social media tools included a Google Hangout, Twitter as a way of documenting what was happening, and a couple of blog articles that further documented what occurred. <br /> The conversation, because of the tweets and blogging, reached an audience far larger than shown here after we documented this. <br /> So here is a simple, unplanned example of exactly what we’re talking about: ALA helps us by creating the space for that process; we help each other through that learning moment; and we reach out to other collaborators via the very tech toys and social media platforms we’re using. <br /> Bottom line: We don’t always need to be at the center of the process, we’re part of the process of collaborating equally with an extended and ever-growing set of colleagues. <br /> [For more about LITA: http://www.ala.org/lita/about, and for more about that particular gathering, http://www.americanlibrariesmagazine.org/blog/hanging-out-tech-crowd] <br />
  • Working with groups of library colleagues in a variety of settings across the country, I am consistently struck by a few things about our community, our partnerships, and our use of social media: <br /> How well-connected to community needs our colleagues are <br /> How willing they are to flip the question “Who in our community can help us meet library needs?” to “How can all of us work with members of our communities, as equal partners rather than solely as catalysts, to identify community needs that can be met by collaborations?” <br /> How open they are to flipping their approach to social media—they come to appreciate the value of moving way from using Facebook, Twitter, and all the rest as just another way to engage in the one-way broadcast of messages to using Facebook, Twitter, and all the rest as a way to stimulate the sort of exchanges that are the seeds of vital, vibrant collaborations and partnerships. <br />
  • And although this particular photograph shows colleagues from an American Society for Training & Development conference in action rather than taking us into another library setting, it captures something we all are increasingly seeing with our colleagues: those smartphones, tablets, and other tech toys are becoming an integral, almost unnoticed part of all we do. <br /> By tweeting out what is happening in our gatherings, we extend the reach of our community immensely. If we’re at a conference, we can share what we’re learning with those “left behind.” If we’re at a community meeting, we can share what is happening with others in our extended community. <br /> And if we’re smart enough to make it a two-way process, that community becomes engaged in what we’re doing. <br /> I’ve done that with ASTD, with ALA, and with library directors in a workshop designed to show how easily arranged a blended onsite-online session can be; there’s no reason you can’t be just as creatively exploring what social media and tech tools can be doing to help you reach and extend your own communities. <br />
  • Let’s take another small-scale example of how our online collaborations benefit all of us. <br /> I was still struggling to find a story that combined the theme of social media, collaboration, and partnerships earlier this week—until I took a break to look at a tweet that had just come my way from Jill Hurst-Wahl, a wonderful colleague who is Director of the Library and Info. Science & School Media Programs in Syracuse University&apos;s iSchool. Jill’s post, about “Our Work, Weak Connections, & Professional Engagement,” focuses on “how we (professionals) use social media to promote our ourselves [and our] organizations, and attract people to what we and our organizations do.” <br /> Jill’s piece was such a timely reminder of how we can use social media to share information about what we’re doing and reach out to others that I’m going to use it as a subtext for a quick tour of part of our social media landscape. <br /> [Original article at http://hurstassociates.blogspot.com/2014/02/our-work-weak-connections-professional.html] <br />
  • Twitter explained: <br /> 140 characters (can include photographs and links to other items, including articles and videos) <br /> Conversations linked by use of hashtags—a mechanism for making messages searchable <br /> Messages spread through retweeting <br /> Tweetchats can be set up so communities have live online conversations <br /> Tweets can include photos and very short videos; the links to those resources are automatically generated and are included in the 140-character count <br /> Jill’s comments about Twitter: <br /> “I also use Twitter to tweet what I&apos;m learning.  If I&apos;m at a conference, I&apos;ll tweet out information from conference sessions.  I&apos;ve had a number of people tell me that they find my conference tweets to be informative.  For me, I&apos;ve met people at conferences because of my tweets, so those tweets have created new professional connections.”  <br /> The same thing could happen by tweeting highlights of public meetings or other gatherings where we and other members of our communities meet. <br />
  • Slideshare explained: <br /> Post PowerPoint decks that you have prepared and used <br /> Allows others to view and use what you have prepared—another great way to give extended life to a program or presentation that serves your extended community <br /> Jill’s comments about Slideshare: <br /> “If you&apos;ve given a presentation, placing it on SlideShare allows it to have more reach.  Be sure to include a description and to give it tags (use tags that related to how someone might look for this information).  I frequently place presentations in SlideShare before an event and that does not negatively impact my audience.  (And rather than giving handouts, I point people to SlideShare.)” <br />
  • Facebook explained: <br /> Longer posts than are possible in Twitter, but much shorter than blog postings (can include photographs and links to other items, including articles and videos) <br /> Conversations through postings as well as through private discussion groups <br /> Messages spread through other users “liking” an item <br /> Communities set up by Facebook users provide opportunities for live online conversations <br /> Although not addressing Facebook specifically, Jill’s comments apply here and to the next couple of tools we’re reviewing: <br /> “I post information to specific people and groups.  This is placing information in a specific network and it may help the information spread.  If nothing else, it helps to ensure that I&apos;m not always speaking to the same group.” <br />
  • Google’s response to Facebook: again, longer posts than are possible in Twitter, but generally much shorter than blog postings (can include photographs and links to other items, including articles and videos) <br /> Conversations through postings as well as other means <br /> Messages spread through other users “liking” an item <br /> Communities set up by Google+ users provide opportunities for live online conversations <br /> Live online Hangouts provide highly interactive online exchanges with typed chat, audio, and visual streams—we’ll come back to Hangouts with a poignant examples near the end of this session [John Butterill’s Virtual Photo Walks] <br />
  • [discussion groups, visual postings, and creating community through Foursquare check-ins] <br /> Returning to my experience in finding Jill’s posting at the moment I needed it: if she and I didn’t maintain such an active exchange via social media tools, I wouldn’t have had this chance to virtually collaborate with her on your behalf—and extend your own potential community by making you aware of what she does. <br /> To be explicit: <br /> In This case, I didn’t approach Jill in a moment of need—although I could have. What really happened is what I’m promoting in this session: develop your online relationships as an equal partner, not as someone primarily seeking help. The collaborations and partnerships develop out of these existing long-term relationships just as they do in face-to-face relationships, through phone calls, and through correspondence over a long period of time. <br />
  • Let’s take a look at some interesting partnerships that take us to the heart of what we’re exploring: partnerships from libraries within the Northeast Kansas Library System that are far more than the traditional attempt by library staff to find funding for library programs or services. In each case, we can pretty easily see that the partners came to the table with their own needs, and that in each case the projects were equally beneficial to libraries and their partners. <br /> Many of these do not overtly come out of the use of social media, but social media tools could have been easily interwoven into them, as we will see. <br />
  • The Atchison Library, working in partnership with a local organization named BOOK (Believing in Opportunities for Kids), produced the Atchison Library 6x6 early literacy program—which supports the Believing in Opportunities for Kids project; a summary of 6X6 was posted on June 19, 2013 on AtchisonGlobeNow.com, so both organizations were recognized within the communities they serve: <br /> http://www.atchisonglobenow.com/community_and_lifestyles/good_news_atchison/article_fd65fff9-f2a6-51cd-996a-ed3612007567.html <br /> Tweeting out links to that article could stimulate other partnerships at this level. <br />
  • Another member of NEKLS described collaborating on the annual “Go Dog Go” fundraiser for the county humane society: <br /> “Staff does much of the set up for the walk, including taking registrations, buying the t-shirts, and handling the logistics of the walk itself.” <br /> More information available at: <br /> http://tracielansingphotography.smugmug.com/Events/Go-Dog-Go-2013 <br /> Note that the images could be posted on a Pinterest board to increase awareness of this and other collaborative opportunities. <br />
  • A third library described several projects, including a summer reading program that included “a local school district art teacher, local alpaca farmer, local wildlife refuge, county master gardeners, state nature center, city parks & rec dept., local appliance dealer, local arts center, local merchants…” <br /> As we can see here, someone found it a bit newsworthy <br /> Link to article: <br /> http://signal.baldwincity.com/news/2013/jun/10/animals-attraction-librarys-summer-reading-program/ <br /> This is another situation where a tweeted link could help; Foursquare could also be useful if attendees checked in from the event. <br />
  • A fourth library described a “very loose collaboration with Farmers Market vendors this summer” that raised “over $600 for the Library’s Building Fund” in addition to providing an increased presence in the community. <br /> Link to announcement: <br /> http://www.silverlakelibrary.org/farmers-market-the-library/ <br /> Social media possibilities: <br /> Live tweeting <br /> Foursquare check-ins <br /> Facebook postings of photographs <br />
  • A fifth library talked about “Adventures Days,” a summer reading collaboration “with the Parks and Rec Dept.” The two-hour Adventure Day programs “offered four enrichment units…to the fifty children who attended the daycare program at Parks and Rec….The programs that were presented were Astronaut, Rain Forest, Reader’s Theater and 3-D Paper Art.” <br /> Link to announcement: <br /> http://www.eudorapubliclibrary.org/summer-reading-grant/ <br />
  • A sixth mentioned a few projects, including reading aloud in the community room of a local nursing home, offering home delivery services that are heavily used by nursing home residents, and providing special materials to those in the Alzheimer’s/Dementia wing of the nursing home. <br /> Use Twitter with #alzheimers #rossville #library <br />
  • A seventh talked about how members of the Kiwanis and Lions clubs of Sabetha “made donations toward Summer Reading give-away books for each child that signed up for the program….This resulted in enough money to place a new book into the hand of each child who registered for Summer Reading.” <br /> Live tweets could be sent from Kiwanis and Lions club meetings where the project is discussed. <br />
  • And we come fill circle, back to the intersection of social media, library partnerships, and collaboration with Morrill Public Library’s Facebook page documenting a collaboration “with a local quilt shop during summer reading this year for a quilt show….the quilt shop donated a gift certificate for a ‘People’s Choice Award’ prize and helped promote the show.” <br /> Illustrations from the library’s Facebook page at: <br /> https://www.facebook.com/media/set/?set=a.632584153426527.1073741828.151101281574819&type=1 <br />
  • A wonderful article that appeared in Public Libraries a couple of years ago gives us numerous ideas, including: <br /> Libraries participating in the process of revitalizing struggling or depressed neighborhoods and downtowns <br /> Libraries working with partners to offer classes and other learning opportunities that might not otherwise exist in their communities <br /> Libraries helping address social problems, as we’ll see in our next example (drawn directly from the Public Libraries article) <br /> Documenting and addressing those needs both through face to face contact and online interactions including surveys, group discussions in Facebook groups or a Google+ community are certainly not all that hard for us to consider and implement if we want to go where our current and prospective library users are. <br /> Sharing links to this article carries the message to current and prospective community partners. <br />
  • The Peabody Institute Library in Peabody, Massachusetts, established key partnerships to address a community problem: providing free lunches for students who normally received lunch at school, but didn’t have that opportunity during summer vacation: <br /> From the story in The Salem News: <br /> “The ‘Library Luncheons’ program was the idea of Melissa Rauseo. The young-adult librarian noticed that the kids who filled the library during the summer, many of whom live downtown, were missing the midday meal that they could count on during the school year. She read about a lunch program at a library in California and hoped the same could be done in Peabody. <br /> “Library Director Martha Holden brought the proposal to Mayor Michael Bonfanti, and he offered his full support. <br /> “The library is teaming with the Council on Aging and the Healthy Peabody Collaborative, a community action group formed to reduce underage drinking in the city, to run the program. The effort has been bolstered by $8,000 in grant funding from Project Bread and $1,000 from the Eos Foundation.” <br /> It doesn’t take much to realize that outreach could easily include postings on social media sites where the students and their parents might have seen what the partners were offering to members of the community. <br /> Full story at http://www.salemnews.com/local/x1690079790/New-summer-program-provides-free-lunch-to-Peabody-youths?keyword=secondarystory <br />
  • It’s really not all that large a stretch to take this one step further, beyond what we have traditionally done through book discussion groups: discussions based on a book that addresses a community need. <br /> If we want to build off the current ALA “Libraries Transforming Communities” initiative that involves the Harwood Institute, we might sponsor a book discussion centered on Harwood’s book The Work of Hope: How Individuals & Organizations Can Authentically Do Good to see how it might stimulate productive collaborations within our communities. [It’s even available as a free download at http://http://workofhope.theharwoodinstitute.org/.] <br /> If we want another book to inspire community collaborations, we can turn to Jim Diers’ Neighbor Power: Building Community the Seattle Way for a discussion. <br /> If educational reform is something of interest to our community, we could place ourselves on the cutting edge with a discussion about Flip Your Classroom to see what the flipped classroom model might offer our community—and how our libraries might be part of that conversation and movement. <br /> Live tweet the discussions? <br /> Google Hangout that remains available as an archived program after the live discussion ends? <br />
  • Any of these discussions, if we have staff or community members willing to take the lead, can easily be taken online. <br /> A facilitated tweet chat at a specific time, with a specific hashtag, can foster collaboration. <br />
  • A Google Hangout can also become a learning experience, as we’ve seen from a variety of programs and postings, including John Butterill’s poignant Hangout that offered virtual photo tours to those who are homebound and would otherwise not be able to experience what Butterill provides. <br />
  • We started with questions: Why collaborate, and why use Twitter and other social media tools? <br />
  • We continued with the idea that “help” is a two-way street: it’s not just libraries going out to sell services and resources, it’s libraries working as community partners with other community partners to address community needs. <br />
  • We looked at LITA—the American Library Association’s Library and Information Technology Association—as a community the collaborates with technology and social media tools to better serve its broad-based constituency. <br />
  • We surveyed a variety of social media tools to see how they might foster and extend communities. <br />
  • And after looking at a variety of examples, we talked about the possibility of reaching out with social media tools to expand traditional offerings such as book discussion groups to foster the sense of hope that is at the heart of all vibrant and vital communities. <br />
  • Several resources to explore… <br />

2014 02-20--social media-collaboration_partnership 2014 02-20--social media-collaboration_partnership Presentation Transcript

  • Social Media, Library Partnerships, and Collaboration: More Than a Tweet Facilitated by Paul Signorelli Writer/Trainer/Consultant Paul Signorelli & Associates paul@paulsignorelli.com Twitter: @paulsignorelli February 20, 2014
  • Motivation
  • Defining Community and Collaboration
  • Defining Community and Collaboration
  • Defining Community and Collaboration
  • Discussion #1: Social Media Extending the Space W recent library meeting or activity did you recently extend to a hat larger audience via social media tools and technology?
  • Discussion #1: Social Media Extending the Space W recent library meeting or activity did you recently extend to a hat larger audience via social media tools and technology? W recent library meeting or activity could have reached a larger hat audience through the use of social media tools?
  • Partnerships and Collaborations
  • Review: Social Media (Twitter) “…tweets have created new professional connections.” --Jill Hurst-Wahl
  • Review: Social Media (Slideshare) “I…place presentations on Slideshare before an event…” --Jill Hurst-Wahl
  • Review: Facebook & Google+ “…placing information in a specific network… may help the information spread.” --Jill Hurst-Wahl
  • Review: Facebook & Google+
  • Review: Google+ Community
  • Additional Resources: LinkedIn, Pinterest, Foursquare
  • Discussion #2: Unanswered Questions? W unanswered questions do you have about the social media tools hat we are surveying?
  • Partnerships
  • Atchison Library: 6x6 Early Literacy
  • Basehor Community Library: Annual Go Dog Go Fundraiser
  • Baldwin City Library: Art, Alpacas, and W ildlife
  • Silver Lake Public Library: Farmers Market Vendors
  • Eudora Public Library: Adventure Days
  • Rossville Community Library: Reading in Local Nursing Home
  • Mary Cotton Public Library: Kiwanis and Lions Clubs
  • Morrill Public Library: Quilt Shop
  • Free Lunch in the Library
  • Meeting Unanticipated Needs: Lunch
  • Inspiring Action Through Reading
  • Taking the Discussion Online
  • Taking the Discussion Online
  • Discussion #3: Collaboration on Social Media Platforms W collaborative opportunities do the previous examples suggest to hat you and your library?
  • Discussion #3: Collaboration on Social Media Platforms W collaborative opportunities do the previous examples suggest to hat you and your library? W will you do within the next two to four weeks to foster hat collaborations through social media tools?
  • A Visual Summary
  • A Visual Summary
  • A Visual Summary
  • A Visual Summary
  • A Visual Summary
  • Resources From ALA: Libraries Transforming Communities: http://www.ala.org/transforminglibraries/libraries-transforming-communities LITA Top Tech Trends: http://www.ala.org/lita/ttt/ From Building Creative Bridges Blog: Social media tools and community: http://buildingcreativebridges.wordpress.com/2013/08/29/gavin-newsom-and-citizenville-from-virtual-sheep-to-real-comm Creating a blended collaborative space: http://buildingcreativebridges.wordpress.com/2012/09/26/the-fourth-place-revisited-creating-an-instant-onsite-online-soc Participating in onsite activities from a distance: http://buildingcreativebridges.wordpress.com/2013/10/28/conferences-twitter-and-staying-connected-no-longer-left-behi
  • Questions & Comments
  • For More Information Paul Signorelli & Associates 1032 Irving St., #514 San Francisco, CA 94122 415.681.5224 paul@paulsignorelli.com http://paulsignorelli.com Twitter: @paulsignorelli http://buildingcreativebridges.wordpress.com
  • Credits & Acknowledgments Feeding: From Grimeshomes’ Flickr account at http://www.flickr.com/photos/grimeshome/9244723216/sizes/m/ Help: From Brian Snelson’s Flickr account at http://tinyurl.com/k8t973w Networking Uncommons: Photo by Paul Signorelli Learning Experientially: Photo from ALA 2012 Annual Conference session by Paul Signorelli ASTD Chapter Leader Day 2012: From ASTD Facebook Photo Album at http://tinyurl.com/m7x9r92