The Value of Blogging
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The Value of Blogging

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This was for a guest lecture I gave at an NYU graduate class, explaining the value of blogging.

This was for a guest lecture I gave at an NYU graduate class, explaining the value of blogging.

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  • It is a medium to showcase our knowledge and experienceIt is a medium for others to read what we have to say, comment, and help us expand our way of thinking
  • The people you meet, many who may be more influential than you, will challenge your ideas (or agree with them) and this discourse and networking will help you learn more.I am sure there are at least a few who are worrying that you don’t have enough authority to start a blog. I challenge you to rethink that. I think very few felt they were subject matter experts when they started their blog, myself included. Think of a blog as a tool to DEVELOP authority, not something to start once you have authority.
  • Writes books and blogs about careers--Author of Brazen Careerist
  • when I started my first job out of college, I was competing against many. I was by no means an authority in SEO or digital market, but I fleshed out my thoughts on paper. It demonstrated that I was up to date on trends, that I could articulate a point, and it gave me a place to showcase my ideas outside of a 30 minute interview with canned interview questions. FYI I was told I got my first job because of my blog. It gave me my “something extra”
  • Not triberr tribes per se
  • It gets your IDEA out there, not just your introduction or resume. And it isn’t a gimmick, its your true thoughts and ideas for improvement).

The Value of Blogging Presentation Transcript

  • 1. The Value of Blogging @fighto #BlogValue
  • 2. “Give a man Twitter and he may or may not Tweet, but give a man a hashtag and he shall tweet about thy topic” #BlogValue @fighto #BlogValue
  • 3. Why I Blog • Job milestones & time spend learning goes unrecognized by the outside world. Blogging is a way of getting our thoughts out of the silo of our mind and into the world. …Developing Authority Blogging is a way of getting our thoughts out of the silo of our mind and into the world. @fighto #BlogValue
  • 4. Starting a Blog Establish a goal! My goal is to build authority, not collect money from Google AdSense. @fighto #BlogValue
  • 5. Authority • Makes your ideas accessible to others, not just yourself • Content ideas come from being involved in your industry and knowing what might interest people. • Forcing you to put your thoughts on paper helps flesh out your own ideas and improves them. • It opens discourse through blog comments, social media, or through other mediums like Triberr. – Discourse as a learning experience. Think of a blog as a tool to DEVELOP authority, not something to start once you have authority. Think of a blog as a tool to DEVELOP authority, not something to start once you have authority. @fighto #BlogValue
  • 6. Blogging to Build Authority and for Your Career “Blogging is good for your career. A well- executed blog sets you apart as an expert in your field.” -Penelope Trunk @fighto #BlogValue
  • 7. Career (Hiring): – Demonstrated you are up to date on trends – You can write and articulate a point – Gives you a place to showcase your ideas outside of a 30 minute interview or an elevator speech Remember: Authority a perceived characteristic that can be developed • The people that are successful in their industries are those who get their name out there – Blogging is one of the EASIEST ways to get your name out there • Blogging helps you meet interesting people… bringing us to… Blogging is one of the EASIEST ways to get your name out there @fighto #BlogValue
  • 8. Building Relationships • Blogging is not a one- way medium – To excel at blogging, you must enable conversation and build relationships – Blogging works better within tribes • Build relationships to boost your traffic and to get the most out of the experience IRL You Family & Friends Online Connects Co- Bloggers @fighto #BlogValue
  • 9. Blogging Relationship Tips 1. Bring your blog offline, into the real world – Talk to people – Meet people 2. Use social media to enhance and create more relationships 3. Participate in the blogging community – Triberr – Guest Blogging @fighto #BlogValue
  • 10. “I believe the term ―blog‖ means more than an online journal. I believe a blog is a conversation. People go to blogs to read AND write, not just consume.” -Michael Arrington, Co-Founder & Editor of TechCrunch @fighto #BlogValue
  • 11. Triberr • Meeting people and developing relationships. • Gain exposure to other awesome, high quality, relevant content for your field. You learn from reading others. • Amplify your blog and gain exposure from like-minded people @fighto #BlogValue
  • 12. An Impactful Medium • Although social media is a great way to communicate and get your message out there, social media can be noisy. – Because of blogging requires more effort and is a better medium for fleshed out ideas, it can be used to cut through the noise for more IMPACT. @fighto #BlogValue
  • 13. Some More Stories • Boloco—CEO communication • John Doherty & Distilled @fighto #BlogValue
  • 14. @fighto #BlogValue
  • 15. Contact Information Paul Shapiro Organic Search Manager @ Catalyst (a GroupM/WPP company) Email: paulnshapiro@gmail.com Blog: blog.paulnshapiro.com *Twitter: @fighto LinkedIn: linkedinin.com/in/paulnshapiro Email: paulnshapiro@gmail.com Blog: blog.paulnshapiro.com *Twitter: @fighto LinkedIn: linkedinin.com/in/paulnshapiro @fighto #BlogValue