Agribusiness Social Media

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Agribusiness strategy and tactics for implementing social media for agribusinesses.

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Agribusiness Social Media

  1. 1. Social Media for Agribusiness November 19, 2009
  2. 2. <ul><ul><li>• Why are you doing this? </li></ul></ul><ul><ul><li>• Breaking it down </li></ul></ul><ul><ul><li>• Develop protocols </li></ul></ul><ul><ul><li>• Understand your audience </li></ul></ul><ul><ul><li>• Have something to say </li></ul></ul><ul><ul><li>• Social ecosystem </li></ul></ul><ul><ul><li>• Build a network </li></ul></ul><ul><ul><li>• Measure and analyze </li></ul></ul>Social Media in Eight
  3. 3. <ul><li>Lead generation </li></ul><ul><li>Strengthen customer relationships </li></ul><ul><li>Improve corporate image </li></ul><ul><li>Broaden media buy </li></ul><ul><li>Competitive monitoring </li></ul><ul><li>Showcase expertise/thought leadership </li></ul><ul><li>Set goals now and plan on a marathon </li></ul><ul><li>Owning the process </li></ul>Why are you doing this?
  4. 4. <ul><li>Online brand reputation management </li></ul><ul><li>Social Media as a marketing channel </li></ul><ul><li>Social Media as a media platform </li></ul>Breaking it down
  5. 5. <ul><li>Power in conversation and community </li></ul><ul><li>Practice transparency for open, credible and ethical communication </li></ul><ul><li>Educate staff on handling outcomes </li></ul>Develop Protocols
  6. 6. Understand your audience <ul><li>Current demo lags </li></ul><ul><li>Replacement demo </li></ul><ul><li>Cap, keys and cell phone </li></ul><ul><li>Primary info on computers </li></ul><ul><li>eNewsletters </li></ul><ul><li>Magazine to Web </li></ul><ul><li>Acceptance increases with exposure, and exposure to these mediums is growing </li></ul>
  7. 7. <ul><li>Content is king </li></ul><ul><ul><li>Inform </li></ul></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><li>Entertain </li></ul></ul><ul><li>Commit to transparency </li></ul><ul><li>Brand voice </li></ul>Have something to say
  8. 8. Social Ecosystem
  9. 9. Set yourself up for success.
  10. 10. <ul><li>Use great care </li></ul><ul><li>Invest in listening </li></ul><ul><li>Earn respect </li></ul><ul><li>Messages are ancillary to the expertise you provide </li></ul><ul><li>Beneficial to your audience </li></ul><ul><li>80/20 </li></ul><ul><li>Remember to keep your posts open-ended to invite dialog </li></ul>Build a network
  11. 11. <ul><li>Goal fulfillment </li></ul><ul><li>Quality vs quantity </li></ul><ul><li>Positive/Negative/Neutral </li></ul><ul><li>Google Analytics, Omniture, Tweetmeme Analytics, PostRank Analysis HootSuite, bit.ly </li></ul>Measure and analyze
  12. 12. <ul><li>for the opportunity! </li></ul>
  13. 13. @paulsenmrktng Chuck Zimmerman @Agwired Leslie Bradshaw @KingEstate lesliebradshaw.com Troy Hadrick AdvocatesforAgriculture.com Joel Jaeger CommodityUpdate.com

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