SEO Search Engine Optimization The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

Overview Relative and Searchable Content Domain Information Search Engine Indexing Blog (fresh content) Social Media Ecosystem

Relative and Searchable Content

Domain Information

Search Engine Indexing

Blog (fresh content)

Social Media Ecosystem

Content Well structured and organized copy Contains headers and sub-headers (break it up) Copy blocks contain relevant high-impact keywords Lists (ordered and not) are important to search engines Unique and concise metadata Unique titles with Page name first (best for book marking) Keywords limited to 14ish Description limited to 150 characters All images/graphics have meta data (alt or title)

Well structured and organized copy

Contains headers and sub-headers (break it up)

Copy blocks contain relevant high-impact keywords

Lists (ordered and not) are important to search engines

Unique and concise metadata

Unique titles with Page name first (best for book marking)

Keywords limited to 14ish

Description limited to 150 characters

All images/graphics have meta data (alt or title)

Content What we don’t do! Don't let it take the passion out of our Web copy (just because we have to use certain words doesn't mean we have to sound flat) Don't let it turn Web copy into brochure copy (they're two separate mediums and should be treated that way) Don't let it keep the site content from working with the site visuals (work with the artist and programmer to find ways to keep it SEO friendly and compelling)

Don't let it take the passion out of our Web copy (just because we have to use certain words doesn't mean we have to sound flat)

Don't let it turn Web copy into brochure copy (they're two separate mediums and should be treated that way)

Don't let it keep the site content from working with the site visuals (work with the artist and programmer to find ways to keep it SEO friendly and compelling)

Domain Info Registration Length of registration is most important “ give SEO time ” SEM important for micro sites or young domains! Server configuration 301 redirects are a permanent way to forward traffic 404 landing pages with more relevant information

Registration

Length of registration is most important “ give SEO time ”

SEM important for micro sites or young domains!

Server configuration

301 redirects are a permanent way to forward traffic

404 landing pages with more relevant information

Search Engine Indexing Natural or “Organic” Results Placement is the most important marketing tool Heat Maps Submissions to the 3 giants Google http://www.google.com/webmasters/ Yahoo http://siteexplorer.search.yahoo.com/ MSN http://webmaster.live.com/ These 3 search engines make up 95% of web traffic today

Natural or “Organic” Results

Placement is the most important marketing tool Heat Maps

Submissions to the 3 giants

Google http://www.google.com/webmasters/

Yahoo http://siteexplorer.search.yahoo.com/

MSN http://webmaster.live.com/

These 3 search engines make up 95% of web traffic today

Blogging Up to date information Search Engines love “new content” Allows users to subscribe via feed reader Make it visible via RSS feed FeedBurner Blogosphere Blogroll – linkbacks - backlinks Blog Search Engines Bloglines – Blogscope – Technorati – Google Blog Search

Up to date information

Search Engines love “new content”

Allows users to subscribe via feed reader

Make it visible via RSS feed FeedBurner

Blogosphere

Blogroll – linkbacks - backlinks

Blog Search Engines

Bloglines – Blogscope – Technorati – Google Blog Search

Social Ecosystem Del.icio.us – social (book marking) link sharing Digg – social article sharing (blog book marks) Facebook – social networking platform (personal websites) Twitter – micro-blogging platform with discussion capabilities Flickr – image sharing social networks Youtube – video sharing social networks Slideshare – presentation sharing social networks

Del.icio.us – social (book marking) link sharing

Digg – social article sharing (blog book marks)

Facebook – social networking platform (personal websites)

Twitter – micro-blogging platform with discussion capabilities

Flickr – image sharing social networks

Youtube – video sharing social networks

Slideshare – presentation sharing social networks