Social Media E-IDEA Presentation


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Presentation to Women\'s Franchise Network, an IFA event, at Northwest Forest in Cypress, TX - 9/10/09

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Social Media E-IDEA Presentation

  1. 1. Social Media e-IDEA How to “Effectively” Utilize Social Media in your Business TODAY!
  2. 2. Do I need a Social Media expert? Is Social Media expensive? What is Social Media? Is Social Media a fad?
  3. 3. <ul><li>Wikipedia definition: </li></ul><ul><li>Social media are primarily Internet-based tools for sharing and discussing information among human beings. … </li></ul>What is Social Media?
  4. 4. <ul><li>An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. </li></ul><ul><li>Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>The collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. </li></ul>others define social media as...
  5. 5. <ul><li>Let’s leave the questions about whether or not social media is expensive, is a fad and whether or not it is necessary, for later… </li></ul>
  6. 6. Wow! (or possibly an expletive or two…)
  7. 8. I'm not asking... We'll find our way... I know it's here somewhere... Does this sound familiar?
  8. 9. I'm not asking... We'll find our way... I know it's here somewhere...
  9. 12. What is Social Media e-IDEA?
  10. 13. What is Social Media e-IDEA? <ul><li>E xploring </li></ul><ul><li>I dentifying </li></ul><ul><li>D eveloping </li></ul><ul><li>E xecuting </li></ul><ul><li>A nalyzing </li></ul>
  11. 14. Exploring… <ul><li>different aspects of Social Media, including Social Networking – brief explanation of key Web 2.0 technology and tools. </li></ul>
  12. 15. Social Networking
  13. 16. Let's not forget...
  14. 18. Don’t be afraid!
  15. 19. DolceSegreto is on Twitter! <ul><li>Firebelly @ DolceSegreto thanks so </li></ul><ul><li>Ginidietrich @ DolceSegreto I can't disagree. He's a very handsome dog </li></ul><ul><li>DontTwive @ DolceSegreto Thanks for RT your master's message Dolce! (Hope you weren't driving). </li></ul><ul><li>amynichols @ DolceSegreto Thank you Dolce, that is very sweet! We hope you will visit us sometime! </li></ul><ul><li>terrimcculloch @ DolceSegreto Ha! Big pat on the head, Dolce! Crossing my fingers for you! </li></ul>
  16. 20. <ul><li>What’s the difference between Web 2.0 and Social Media? </li></ul><ul><li>Is Social Networking and Social Media the same? </li></ul>
  17. 24. Is Social Media a fad?
  18. 25. Identifying… <ul><li>primary and secondary targets – who will be targeted to purchase / agree / join, and of course, why? </li></ul>
  19. 27. Know who are your target is!
  20. 29. Developing… <ul><li>a Strategy and Plan of Action – customized to specific targets in accordance with goals and objectives. </li></ul>
  21. 30. In accordance with goals and objectives
  22. 31. Social Media Benefits within a Franchise Organization <ul><li>Creates brand awareness with franchise candidates and consumers alike </li></ul><ul><li>Generates qualified franchise leads and subsequent franchise sales </li></ul><ul><li>Establishes an interactive environment of communications and information sharing at all levels of a franchise organization </li></ul>
  23. 32. Executing… <ul><li>the Plan – putting the plan in motion including monitoring and managing the process. </li></ul>
  24. 33. Do I need a Social Media expert?
  25. 35. The Ten Commandments of Social Media
  26. 36. <ul><li>Commandment 1. Thou Shalt Blog (like crazy) </li></ul><ul><li>Commandment 2. Thou Shalt Create Profiles (everywhere) </li></ul><ul><li>Commandment 3. Thou Shalt Upload Photos (lots of them) </li></ul><ul><li>Commandment 4. Thou Shalt Upload Videos (all you can find) </li></ul><ul><li>Commandment 5. Thou Shalt Podcast (often) </li></ul>
  27. 37. <ul><li>Commandment 6. Thou Shalt Set Alerts (immediately) </li></ul><ul><li>Commandment 7. Thou Shalt Comment (on a multitude of blogs) </li></ul><ul><li>Commandment 8. Thou Shalt Get Connected (with everyone) </li></ul><ul><li>Commandment 9. Thou Shalt Explore Social Media (30 minutes per day) </li></ul><ul><li>Commandment 10. Thou Shalt Be Creative (go forth and create creatively) </li></ul>
  28. 38. Integrate Social Media with traditional marketing
  29. 39. Cross-Platform / Multi-Tiered
  30. 40. Analyzing… <ul><li>and Quantifying the Results – is it working? Do we continue or repeat the process? What’s the bottom line results? </li></ul>
  31. 42. Social Media Metrics <ul><li>Volume – The number of comments, blogs, posts, tweets, links, etc., about the brand, the competition, and the industry segment. </li></ul><ul><li>Sentiment – The positive, negative, or indifferent consumer reaction to the brand or a topic, which can be measured by text analytics and natural-language processing. </li></ul><ul><li>Emotion – The reasons that a consumer felt, good, bad, or indifferent that point how the company can resolve his / her problem or how the business can change and improve. </li></ul>
  32. 43. Social Media Metrics <ul><li>Topic / Issue – The context (e.g., product, customer service, advertising, competitor, etc.) in which the brand is being discussed. </li></ul><ul><li>Source – Where the conversation is occurring (e.g., Twitter, blog, discussion board). </li></ul><ul><li>Author (Influencer) – The people talking about the brand and their social media impact (e.g. number of followers, readers, comments). </li></ul><ul><li>Virality – The reach of the brand and relevant topics around the brand (e.g., how many people are reading, posting, linking, and sharing). </li></ul>
  33. 44. Is Social Media expensive?
  34. 45. Before Changing Course…
  35. 51. <ul><li>THANK YOU! </li></ul><ul><li>We’re on LinkedIn, Facebook and Twitter </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> Explore franchisEssentials blogsite Listen to franchisEssentials podcasts </li></ul>