Social Media E-IDEA Presentation

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Presentation to Women\'s Franchise Network, an IFA event, at Northwest Forest in Cypress, TX - 9/10/09

Presentation to Women\'s Franchise Network, an IFA event, at Northwest Forest in Cypress, TX - 9/10/09

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Transcript

  • 1. Social Media e-IDEA How to “Effectively” Utilize Social Media in your Business TODAY!
  • 2. Do I need a Social Media expert? Is Social Media expensive? What is Social Media? Is Social Media a fad?
  • 3.
    • Wikipedia definition:
    • Social media are primarily Internet-based tools for sharing and discussing information among human beings. …
    What is Social Media?
  • 4.
    • An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.
    • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
    • The collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.
    others define social media as...
  • 5.
    • Let’s leave the questions about whether or not social media is expensive, is a fad and whether or not it is necessary, for later…
  • 6. Wow! (or possibly an expletive or two…)
  • 7.  
  • 8. I'm not asking... We'll find our way... I know it's here somewhere... Does this sound familiar?
  • 9. I'm not asking... We'll find our way... I know it's here somewhere...
  • 10.  
  • 11.  
  • 12. What is Social Media e-IDEA?
  • 13. What is Social Media e-IDEA?
    • E xploring
    • I dentifying
    • D eveloping
    • E xecuting
    • A nalyzing
  • 14. Exploring…
    • different aspects of Social Media, including Social Networking – brief explanation of key Web 2.0 technology and tools.
  • 15. Social Networking
  • 16. Let's not forget...
  • 17.  
  • 18. Don’t be afraid!
  • 19. DolceSegreto is on Twitter!
    • Firebelly @ DolceSegreto thanks so
    • Ginidietrich @ DolceSegreto I can't disagree. He's a very handsome dog
    • DontTwive @ DolceSegreto Thanks for RT your master's message Dolce! (Hope you weren't driving).
    • amynichols @ DolceSegreto Thank you Dolce, that is very sweet! We hope you will visit us sometime!
    • terrimcculloch @ DolceSegreto Ha! Big pat on the head, Dolce! Crossing my fingers for you!
  • 20.
    • What’s the difference between Web 2.0 and Social Media?
    • Is Social Networking and Social Media the same?
  • 21.  
  • 22.  
  • 23.  
  • 24. Is Social Media a fad?
  • 25. Identifying…
    • primary and secondary targets – who will be targeted to purchase / agree / join, and of course, why?
  • 26.  
  • 27. Know who are your target is!
  • 28.  
  • 29. Developing…
    • a Strategy and Plan of Action – customized to specific targets in accordance with goals and objectives.
  • 30. In accordance with goals and objectives
  • 31. Social Media Benefits within a Franchise Organization
    • Creates brand awareness with franchise candidates and consumers alike
    • Generates qualified franchise leads and subsequent franchise sales
    • Establishes an interactive environment of communications and information sharing at all levels of a franchise organization
  • 32. Executing…
    • the Plan – putting the plan in motion including monitoring and managing the process.
  • 33. Do I need a Social Media expert?
  • 34.  
  • 35. The Ten Commandments of Social Media
  • 36.
    • Commandment 1. Thou Shalt Blog (like crazy)
    • Commandment 2. Thou Shalt Create Profiles (everywhere)
    • Commandment 3. Thou Shalt Upload Photos (lots of them)
    • Commandment 4. Thou Shalt Upload Videos (all you can find)
    • Commandment 5. Thou Shalt Podcast (often)
  • 37.
    • Commandment 6. Thou Shalt Set Alerts (immediately)
    • Commandment 7. Thou Shalt Comment (on a multitude of blogs)
    • Commandment 8. Thou Shalt Get Connected (with everyone)
    • Commandment 9. Thou Shalt Explore Social Media (30 minutes per day)
    • Commandment 10. Thou Shalt Be Creative (go forth and create creatively)
  • 38. Integrate Social Media with traditional marketing
  • 39. Cross-Platform / Multi-Tiered
  • 40. Analyzing…
    • and Quantifying the Results – is it working? Do we continue or repeat the process? What’s the bottom line results?
  • 41.  
  • 42. Social Media Metrics
    • Volume – The number of comments, blogs, posts, tweets, links, etc., about the brand, the competition, and the industry segment.
    • Sentiment – The positive, negative, or indifferent consumer reaction to the brand or a topic, which can be measured by text analytics and natural-language processing.
    • Emotion – The reasons that a consumer felt, good, bad, or indifferent that point how the company can resolve his / her problem or how the business can change and improve.
  • 43. Social Media Metrics
    • Topic / Issue – The context (e.g., product, customer service, advertising, competitor, etc.) in which the brand is being discussed.
    • Source – Where the conversation is occurring (e.g., Twitter, blog, discussion board).
    • Author (Influencer) – The people talking about the brand and their social media impact (e.g. number of followers, readers, comments).
    • Virality – The reach of the brand and relevant topics around the brand (e.g., how many people are reading, posting, linking, and sharing).
  • 44. Is Social Media expensive?
  • 45. Before Changing Course…
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.
    • THANK YOU!
    • We’re on LinkedIn, Facebook and Twitter
    • http://linkedin.com/in/segreto
    • http://facebook.com/paulsegreto
    • http://twitter.com/paulsegreto Explore franchisEssentials blogsite http://FMDpro.com Listen to franchisEssentials podcasts http://www.blogtalkradio.com/franchisEssentials