Social Media - Basics & Beyond
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Social Media - Basics & Beyond

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This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.

This powerpoint was the basis for presentations about utilizing social media within a franchise environment as presented at West Coast Franchise Expo and Franchise Expo South.

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Social Media - Basics & Beyond Social Media - Basics & Beyond Presentation Transcript

  • SOCIAL MEDIA:BASICS & BEYOND
  • Beyond the ravages of the recession, whichhas served as an equal opportunity offender,companies have weathered unanticipatedfactors ranging from environmental disastersto aggressive competition, soaring overhead,technology shifts, and come-from-nowhereevents that have altered how people thinkand buy.
  • Resisting change isn’t an option…When circumstances throw sales into atailspin, business owners face two choices:spend unrecoverable time resisting, waitingand hoping for the altered reality to getback to normal, or face facts and changewith the times.… Adapting to change is! View slide
  • Social Media Landscape View slide
  • Social Media Landscape
  • Social Media intypical business environments
  • Social Media in FranchisingConsumerFranchiseeBrand
  • * What are the objectives for using social media within our franchisesystem?* Has a comprehensive social media strategy been developed consistentwith our goals?* Is it necessary to integrate our social media efforts with our overallmarketing strategy?* Will our social media efforts be specifically targeted for optimumeffectiveness?* How will we measure our social media efforts?* What are our expectations with respect to bottom line results?
  • Getting started - Social Media e-IDEA™• Explore• Identify• Develop• Execute• Analyze
  • Social Media e-IDEA™Exploring different aspects of Social Media – Including SocialNetworking and key Web 2.0 technology that creates excitementand brand awareness within your industry segment.Identifying primary and secondary targets – Who will be targeted topurchase and/or visit your franchise locations? How deep do thetarget groups go and are there collateral groups that can betapped?Developing a Strategy and Plan of Action – Customized to specifictargets in accordance with franchise development goals andobjectives?Executing the Plan – Putting the plan in motion including monitoring,managing the process including new content and updates. Keep itfresh!Analyzing & Quantifying the Results – Is it working? Do you continuestraight ahead or repeat the process from the beginning? Whatare actual results in franchise sales and system revenue?
  • Today’s consumers & franchise candidates are…More educatedMore sophisticatedMore technologicallyadvancedMore diligentMore cautiousMore anxious…than ever before!
  • Oh the times they are a changin’ Bob Dylan
  • FacebookIncluding Facebook Reviews!
  • Review Sites
  • Twitter
  • foursquare
  • LinkedInhttp://www.linkedin.com/in/segreto
  • Mobile Marketing
  • QR Codes
  • YouTube
  • Google
  • Blogs
  • Email Marketing
  • Online Brand Management• Google profiles• Google alertsBrandKeywordsPer targetsGeo-specific• Online brand audits• Blogging Community
  • Cross-platform & Multi-tier
  • Integrated Franchise Marketing
  • What are the potential benefits ofIntegrated Franchise Marketing?At FRANCHISEE level At FRANCHISOR level• Local brand awareness• Increased sales• Improved communicationswith franchisor• Improved communicationswith fellow franchisees• Improved profitability• Increased business value• Regional & National brandawareness• Increased royalty revenue• Improved communicationswith franchisees• Improved franchisee validation• Increased interest in franchiseconcept• Improved profitability
  • Today’s consumers & franchise candidates are…More educatedMore sophisticatedMore technologicallyadvancedMore diligentMore cautiousMore anxious…than ever before!
  • Does that mean traditional marketingshould not be utilized?Does that mean the franchise salesprocess should change?