Beyond the ravages of the recession, whichhas served as an equal opportunity offender,companies have weathered unanticipatedfactors ranging from environmental disastersto aggressive competition, soaring overhead,technology shifts, and come-from-nowhereevents that have altered how people thinkand buy.
Resisting change isn’t an option…When circumstances throw sales into atailspin, business owners face two choices:spend unrecoverable time resisting, waitingand hoping for the altered reality to getback to normal, or face facts and changewith the times.… Adapting to change is!
Social Media in FranchisingConsumerFranchiseeBrand
* What are the objectives for using social media within our franchisesystem?* Has a comprehensive social media strategy been developed consistentwith our goals?* Is it necessary to integrate our social media efforts with our overallmarketing strategy?* Will our social media efforts be specifically targeted for optimumeffectiveness?* How will we measure our social media efforts?* What are our expectations with respect to bottom line results?
Getting started - Social Media e-IDEA™• Explore• Identify• Develop• Execute• Analyze
Social Media e-IDEA™Exploring different aspects of Social Media – Including SocialNetworking and key Web 2.0 technology that creates excitementand brand awareness within your industry segment.Identifying primary and secondary targets – Who will be targeted topurchase and/or visit your franchise locations? How deep do thetarget groups go and are there collateral groups that can betapped?Developing a Strategy and Plan of Action – Customized to specifictargets in accordance with franchise development goals andobjectives?Executing the Plan – Putting the plan in motion including monitoring,managing the process including new content and updates. Keep itfresh!Analyzing & Quantifying the Results – Is it working? Do you continuestraight ahead or repeat the process from the beginning? Whatare actual results in franchise sales and system revenue?