Personal Branding for Franchise Brokers

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Presentation made by Paul Segreto at the 4th Annual Franchise Brokers Association Conference & Expo - November 2012

Presentation made by Paul Segreto at the 4th Annual Franchise Brokers Association Conference & Expo - November 2012

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  • 1. Personal Brandingfor Franchise BrokersFranchise Brokers Association Conference & Expo November 2012
  • 2. Let’s start at the beginning…
  • 3. Check out their eyes!
  • 4. Why it’s Important to Stand Out• Perceived as an expert• Improves search results• Creates opportunities• Builds confidence• Attracts resources
  • 5. The “old” days• Stuck behind the counter• “Rubber-chicken” lunches• Large pr / marketing budget• Slow to grow business• Pay for resources
  • 6. Today’s franchise candidates are…More educatedMore sophisticatedMore technologicallyadvanced …than ever before!
  • 7. Today’s franchise candidates are…More educated More diligentMore sophisticated More cautiousMore technologically More anxiousadvanced …than ever before!
  • 8. Earning the Right• Share information• Interact with the candidate• Engage with the candidate• Call-for-Action… next step
  • 9. Utilizing Social Media• Perceived as an expert• Improves search results• Creates opportunities• Builds confidence• Attracts resources
  • 10. Earning the Right• Share information• Interact with the candidate• Engage with the candidate• Call-for-Action… next step
  • 11. Recommended Social Media • LinkedIn • Twitter • Facebook • Google+ • Pinterest • YouTube • SlideShare • Blog • Other
  • 12. What is a brand? A brand is a "Name, term, design, symb ol, or any other feature that identifies one sellers good or service as distinct from those of other sellers.“ - Wikipedia
  • 13. Brands in the digital worldBrands cannot be created and managed in a top-downapproach. In todays era of ever-expanding digitaltouch-points, brands need to be fluid and flexible toextend into spaces that are often more shaped by theconsumers than the company .
  • 14. OMG – Who has the time?• President & CEO of Franchise Foundry • Franchise Management & Development; Private Equity• Founder of FranchisEssentials Media Group • Franchise Today, FranSummit, FranchisEssentials Magazine & Personal Branding for Franchise Professionals• Member of International Franchise Association • Membership & Technology Committees• Member of Franchise Brokers Association • Guest Speaker at Annual Conference• Member of International Association of Franchise Professionals • Board of Directors• Member of International Association of Franchisees and Dealers • Regular contributor & advisor• Franchise and Social Media Expert • Speaking engagements, interviews, quotes, article contributions
  • 15. Recommended Social Media • LinkedIn • Twitter • Facebook • Google+ • Pinterest • YouTube • SlideShare • Blog • Other
  • 16. Cross-platform & Multi-tier
  • 17. Keeping Prospects Engaged
  • 18. A brand lives and breathes…A brand must be planned.A brand must be nurtured.A brand must be allowed to grow.A brand must be invested in.A brand must be protected.A brand must be promoted.A brand must be cherished.A brand must be the center of theuniverse.
  • 19. Personal Branding, Social Media &Franchise Sales - 4 Common Steps• Share• Interact• Engage• Call-to-Action
  • 20. Thank you!segreto.paul@gmail.com(832) 838-4822 www.FMDpro.com