Engaging Today’s Consumer

1,861 views
1,761 views

Published on

This presentation has been converted to a generic format from its original format for a client's franchisees which included specific slides on their social media metrics and store sales.

Published in: Business, Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,861
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Engaging Today’s Consumer

  1. 1. Engaging Today’s Consumer<br />
  2. 2. Brands Are Under Threat<br /> - The number and velocity of marketing messages has increased exponentially<br /> - Central authority figures are no longer authoritative <br /> - Brand relationships are based more on cultural phenomena than quality or reliability <br /> - Trust is not a given—it is earned, cultivated and rewarded <br />
  3. 3. Old Brand Model<br />
  4. 4. Pushes down to the customer!<br />
  5. 5.
  6. 6. Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />
  7. 7. Today’s Consumer is also…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br />
  8. 8. Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br /> …THAN EVER BEFORE!<br />
  9. 9. New Brand Model<br /> Rather than a monologue to the masses, it’s engagement among managers, employees and customers <br />That seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word <br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Especially brands with repeat customers!<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />
  29. 29. It’s all about engaging today’s consumers… <br />
  30. 30. It’s all about engaging today’s consumers… <br />not selling them!<br />
  31. 31. If nothing else, let me leave you with one thought today…<br />
  32. 32. There shouldn’t be a difference!<br />YOUR LOCATION<br />
  33. 33. Do you need assistance?<br /> 832-838-4822 <br /> segreto.paul@gmail.com<br />

×