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Recente Cijfers uit de UK
Afﬁliate Marketing Survey Report
2008 door E-consultancy
250 Adverteerders en 150 Agencies
A third of merchants (34%) say that
ﬁve or fewer afﬁliates are driving 80%
of their afﬁliate sales of sign-ups. A
further 23% say that between six and
ten afﬁliates account for 80% of sales.
A quarter of merchants say they are
not de-duping sales across different
digital marketing channels.
More than a quarter of merchants
(28%) say their organisations are poor
at managing networks and monitoring
For attributing the credit for sales, 41%
of merchants are using the last click
A quarter of respondents say that they
are using a combination of methods
while 10% are now sophisticated
enough to split the CPA across different
The three biggest barriers to successful
afﬁliate marketing, from the
perspective of merchants, are lack of
internal resource, restricted budget
and difﬁculty in attracting afﬁliates.