An Introduction to the Importance of Usability for businesses

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A short primer to usability, with it many industry terms and job titles. Concludes by stripping away all the clutter and focusing on how usability can impact a companies bottom line

Published in: Business

An Introduction to the Importance of Usability for businesses

  1. 1. Usability: What’s The Use? 28 th January 2009
  2. 2. Usability, also known as …
  3. 4. A few job titles for usability
  4. 5. For all 653* job titles visit: www.usabilityfirst.com/jobs/ *purely an estimation.
  5. 6. Luckily they all share 1 primary objective!
  6. 7. Make what we use easier to use
  7. 8. And what does this mean for businesses ?
  8. 9. You can increase your: efficiency productivity online sales online enquiries return-on-investment marketing spend conversion revenue-per-employee
  9. 10. … and add more money to your bottom line
  10. 11. We hope you enjoy the event!

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